ActionIQ

ICYMI: The news is out ?? ActionIQ is thrilled to be named a Leader in The Forrester Wave?: Customer Data Platforms for B2C, Q3 2024: https://hubs.li/Q02QjQdw0 You can download the report, courtesy of ActionIQ here, to see: ?? Which CDPs are recognized in the Wave ?? An impartial evaluation of benefits and risks for each CDP ?? How we believe you can benefit from ActionIQ's leadership

We??? ?Data + AI partners like Databricks. Our partnership helps marketers get easy access to data, connections to everything, and new ways to activate AI models in the customer experience. Check out ActionIQ's Chief Product Officer Justin DeBrabant, to learn more about how ActionIQ and Databricks are building the next generation of customer interactions. Learn more??

Stack slowing you down? You don’t have to leave the cloud to launch faster customer experiences ? See how marketers are launching use cases straight from the cloud, with less burden on IT teams — saving tons of time and improving the quality of their use cases. Check out our guide with Teradata VantageCloud now: https://hubs.li/Q02YVJD-0

Make customer journeys and effortless triggers the norm in 2025 — not the pipe dream ? https://lnkd.in/djGp8Hme We make it easy to craft experiences that both you and your customers will love — that's why 100% of customers would recommend ActionIQ in the Gartner Voice of the Customer for CDPs. Get your complimentary report to see: ? Which platforms made the list (and which didn’t ??) ? Ratings by category — think product experience, deployment, and support ? Customer insights that show why ActionIQ gets ?? Download the full report here ?? https://lnkd.in/djGp8Hme

HP went from garage beginnings to data trailblazing ?? The story of Silicon Valley started with Hewlett-Packard, a tech start-up born in a one-car garage in 1939. Fast forward to today, HP continues to lead the way — this time by transforming its data strategy. With over 200 data silos, HP turned to a composable approach to unify its B2B and B2C data. By modernizing its foundation with warehouse-native, no-copy tech, HP entered a new era of excellence. ?? The Martech Weekly Pros, dive into HP's journey, the challenges they faced, and how they built a better data foundation for a privacy-first world with ActionIQ and Databricks in this interview from Juan Mendoza with Luis A. Alonso and Kumar Ram: https://lnkd.in/eQeXZbeQ

What's the difference between CDP and CDI? These acronyms may be only one letter off but they serve distinct purposes in your stack ? https://lnkd.in/esQS9w9j In the latest on our blog from John Bourous and Snowplow, you'll learn ? The distinctions and synergies of CDI + CDP ? How CDI + CDP supports the foundation for a futureproof stack ? How CDI + CDP equips organizations for an?AI-powered future ?

Your marketing team’s old playbook is costing you. Get tools to design better campaigns that cost less ?? In our guide, get campaign ideas designed to help you grow margins, like paid media suppression, discount affinity, churn risk, and more. Get it here ?? https://hubs.li/Q02XNpFc0

? Want to see an agile tech stack in action? Hearst's approach to customer experience shows what’s possible when strategy and technology align. Discover how they stay flexible, responsive, and focused on every stage of the customer journey. Get the story here ?? https://hubs.li/Q02XNdVb0

Today, we pause to honor the courageous individuals who have served in the United States Armed Forces. Your bravery and dedication inspire us all and we are grateful for your service. ???? #ThankYouVeterans

Looking for a good podcast on that commute, walk or lunch break? Catch our two-part Martech Podcast series with Michael Trapani and Juan Mendoza ?? Part 1 ?? Dig into into the evolving role of data and IT teams in martech decision-making processes. https://lnkd.in/dufNpAM2 Part 2 ?? Hear about the changing landscape of Customer Data Platforms (CDPs) and their impact on marketing strategies. https://lnkd.in/dfd5uqgP