Association of Closet & Storage Professionals (ACSP)

WEST PALM BEACH, Fla. - The 2025 Closets Conference & Expo, to be held June 11-13 in West Palm Beach, Florida, is turning 20 and celebrating in style. Think vibrant Hawaiian luaus, flowing cocktails, and networking under the palms (well, almost!). Following the annual Top Shelf Design Awards reception on June 12, this event will allow attendees to continue the celebration in a relaxed and fun environment.

Our first #WhyACSPWednesday is from member, Carol White!? Carol joined us in April of 2024, and has been designing closets for 10+ years! The ACSP community is so grateful to have you, Carol.??

Allanna Bell of Optimization Dolls takes on the ASCP Questionnaire! See her answers below ?? ? How many years of industry experience do you have? 9 Years ? What does your typical work day look like? In-person & Virtual Consultations or Installation. Social Media at the end of my day (Sharing what I captured throughout the day :) ? What is your favorite type of space to design? Closets & Home Office ? Have you worked on any commercial projects? During my first year in business, I designed a retail store (Men's, Women's, Kids', and jewelry). It was a four-week project, and the grand opening was amazing! ? What design element do you think is underrated? Wardrobes in bedrooms! Many people have smaller primary closets and don't realize the benefit a wardrobe can bring. Not only can they significantly increase your storage options, but also enhance the overall aesthetic of the room. ? What design trend do you secretly hate, but still see often? Curved Rods ???? Allanna has been an amazing asset to the ACSP by being a powerhouse in communications and overall community. She currently serves as Vice President of the Board and is continually growing her social media presence. Check her page out for fun updates and designs! @opmdolls Stay tuned for more deets on ACSP members, designers and installers!

?Use concentrated color in small spaces for big impact. ??DIYer Brittany Palazzo was so inspired by Grand Canal from the HGTV? Smart Home 2024 Color Collection that she chose to drench the interior of a closet in the hue — walls, trim ceiling and all. The color gives a boost of joy every time the closet doors open. It’s proof that there’s no space too small to be enhanced with color. ??Full article ??https://loom.ly/ciA5Dlg #HGTVhome #Paintcolors #Brittanpalazzo #acsp #trends #closets #closet

??2025 is ushering in a fresh era for custom closet design, where functionality, luxury, and personal style converge! ??One of the most notable trends is the return of color and texture. Rich terracotta, warm greens, and bold blues are dominating the color palette. These natural hues, combined with tactile finishes like velvet drawers and wood-grain surfaces, will elevate your closet to a stylish retreat. Pair the elegance of wood tones with bold colors to infuse warmth and sophistication or mix things up by integrating new textures and tactile finishes like acrylic, metal, and glass for a modern experience. ?You will also see design flexibility at the forefront of 2025 expectations as multi-functioning spaces are becoming a must-have for new and experienced homeowners. Being able to easily customize and adjust shelving, rods, and drawers to fit ever-revolving needs seasonally or through life changes is quickly becoming the EXPECTATION over the EXCEPTION. Closet design adaptability offers the perfect blend of form and function to fit your needs wherever life might take you. At A Divine Closet, we’re excited to help you navigate and find the perfect custom design that fits both your needs and your style in 2025! ??read the full article ?? https://loom.ly/jkPKJ1o @adivinecloset Article by Amanda Carreon & Kate Caton Originally published in Gainesville City Lifestyles #adivinecloset #acsp #acsppro #closettrends #newtrends

?? The Top Shelf Design Awards honors designers for their innovative designs in home organization categories including closets, home office, garage, wine room, and specialty room designs. The entries are judged and selected based on appearance and design, as well as functionality and overall quality of the construction. ?? Enter your designs by March 31st for a chance to be featured and recognized in the industry & the award ceremony, sponsored by Rev-a-Shelf. The celebration will take place on June 12th, at the Closets Conference & Expo. ?? $45 Entry Fee ?? Winners receive: Award plaque, $50 gift card, and the chance to win $500 Best of Show Featured Design: Darryl Hogeback | Savante Wine Cellars (2024 Top Shelf Design Awards finalist)

Mike Carson, Owner of Inspired Closets | Chicago - takes on the ASCP Questionnaire! See his answers below ?? ? How many years of industry experience do you have? 38 Years ? What does your typical work day look like? Business development. ? What is your favorite type of space to design? All of them! ? Have you worked on any commercial projects? Yes. ? What design element do you think is underrated? Base molding. ? What design trend do you secretly hate, but still see often? Curved corner rods. Mike, amongst other storage professionals, created the Closets & Storage Association 20 years ago! He is a former president of the organization, and currently serves as Secretary/Treasurer for ACSP. Follow @inspiredclosetschicago for great content on closets and technology in the storage world! Stay tuned for more deets on ACSP members, designers and installers!

?? High-end garage trends are transforming the way we think about car storage and luxury. These spaces are no longer just for parking vehicles; they’ve become a sophisticated extension of the home, designed with a focus on both aesthetics and functionality. A leading trend is the focus on maximizing storage. Homeowners are seeking creative solutions to organize tools, sports gear, and seasonal items, turning cluttered areas into organized sanctuaries. ?? Think sleek, modern finishes, custom cabinetry, and lighting that highlights your prized cars as if they were works of art. Features like industrial-grade flooring and tailored storage & materials creates the perfect blend of elegance, convenience, and innovation. This change in homeowner priorities presents numerous opportunities for closet and garage design companies ? Read more on woodworkingnetwork.com! #garagestorage #garageinnovation #garagegoals #WoodWorkingNetwork

THE ART OF YOUR BUSINESS Are you overlooking branding? Successful branding is crucial for your business and helps to alert customers and attract them to your company. by Aly Kelly [email protected] How many business owners can say they are actively aware of the effectiveness of their brand? Unless you’ve worked with a marketing director or seasoned graphic designer, you’re probably thinking that your logo is really all you need, but branding is a lot more than that. You might not have spent much time developing your logo, or even looking at multiple ideas for your logo. Maybe you rolled out the first logo you thought of because you couldn’t think of a better idea, and hey, it works, right? What does successful branding consist of? A successful brand includes: a visual brand identity, an overall goal for the brand, and a message and marketing strategy. These three key items impact how the brand is seen by the target audience and potential customers. A visual brand identity contains a clear and well-designed logo, an effective color palette, and a set of impactful font choices. Your goals for the brand help define your company and its purpose, and that sets a target point for you and your team. A message and marketing strategy helps you define what you want to say to your audience to get them to do business with you, as well as telling them who you are and connecting them to you on a deeper level. Visual brand identities are usually the largest point to tackle with any business and are often the aspect most forgotten. A well-designed logo that shows precisely who you are and what you do not only helps reinforce to your customers your exact purpose, but also it sticks in their mind when they are recalling businesses related to what you do. ??Color your brand ??Fonts aid message ??Set goals ??What does successful branding do for you ??Better branding means a better bottom line ??Future branding and marketing articles to come ??Read the full article at woodworkingnetwork.com #woodworkingnetwork #closetsorganizedstorage #acsp #acsppro

??H?fele America expands leadership team ?ARCHDALE, N.C. — H?fele America, a global provider of lighting, hardware solutions, and fittings for residential and commercial applications, has appointed Chelsea Stoyanoff as director of Kitchens and Bath, and Mae (Holler) Rodgers as director of Closet and Storage Organization. ?Since joining H?fele's Furniture Business Group in 2018, Stoyanoff has made significant strides in the company, managing key OEM accounts and building strong relationships within the industry. Her exceptional leadership and strategic vision led to her promotion to Sales Manager in 2021, Director in 2022, and Woodworking Network’s 40 Under 40 award in 2024. Stoyanoff has navigated industry challenges throughout her tenure, demonstrating resilience and driving growth, especially during the post-COVID period. In her new role, Stoyanoff will focus on expanding H?fele's presence in the Kitchen & Bath vertical, continuing to build upon the company's innovative solutions for designers, builders, and manufacturers alike. Rodgers began her journey with H?fele in Customer Service, quickly advancing to outside sales before moving into Product/Category Management. Over the years, Rogers has honed her expertise across various verticals, culminating in her recent role overseeing the Closet and Storage Organization category. Her in-depth industry knowledge and passion for residential and commercial organization will serve her well in her new position. Rogers will work closely with Mike Brewer, the current director, as he prepares for retirement later this year, ensuring a smooth transition for the team. At H?fele, we believe that the growth of our people is directly tied to the growth of our company. Our values—especially the belief that 'We recognize performance and appreciate those who accept challenges and responsibility'—are reflected in these promotions," commented Hugh Rose, director of Sales at H?fele America. "Chelsea and Mae embody these values and have proven integral to our success." Congrats Ladies?? #acsppro #storagedesign #customstorage #closet #pantry #garage #mudroom #closetandstorageprofessionals #woodworkingnetwork #closetsorganizedstorage #kitchens