AccuraCast

Tired of chasing clicks that don’t turn into customers? It’s time to move beyond short-term tactics and start building demand that lasts. In this webinar, we’ll break down what actually works in B2B marketing in 2025 — no outdated playbooks, just practical strategies to help you attract, nurture, and convert high-value customers. Date: 20th March 2025 Time: 4:00 PM (UK) / 11:00 AM (EST) / 05:00 PM (CET) Speakers: Zsuzsanna Blau – Head of Global Marketing and CVM, Vodafone Emma Westley – VP Marketing, DCX Olga Denisova – CMO, GotPhoto Canberk Beker – Founder, ROASted Farhad Divecha – Group CEO, AccuraCast Radmila Blazheska – B2B CMO, AccuraCast If you’re ready to cut through the noise and build a demand engine that fuels long-term growth, don’t miss this session. Register here: https://lnkd.in/e9S5qd7d #DemandGeneration #B2BMarketing #GrowthMarketing #Webinar

Statista predicts that social commerce will account for 17% of all digital transactions by 2025. What does this mean for the hospitality industry? ???? Shoppable Social Posts – Hotels and travel brands are turning Instagram, TikTok, and Facebook into direct booking channels, reducing friction in the customer journey. ???? Exclusive Social-Only Deals – Personalised offers and limited-time discounts are driving engagement and conversions, right where travellers already scroll. What about influencers & UGC? 79% of people say user-generated content (UGC) impacts their purchasing decisions. While polished brand content is important, UGC often drives higher conversions—it’s authentic, relatable, and trusted by potential travelers. #HospitalityMarketing #DigitalMarketing #MarketingTrends2025

Entering the US market requires a comprehensive understanding of both your target audience and competitors. In our latest guide, we delve into the importance of market research for UK-based B2B companies expanding into the US. Key steps include: - Identifying target audiences using tools like Google Trends and LinkedIn Analytics -Conducting competitor analysis to identify gaps and refine your strategy -Navigating the regulatory landscape to ensure compliance By leveraging these tools, businesses can make data-driven decisions that will help them stand out in the competitive US market. Discover more insights on building a strong foundation for success in the US. Read the article here: https://bit.ly/4gYCdvQ #MarketResearch #CompetitorAnalysis #B2BExpansion #DigitalMarketing

Expanding into international markets offers exciting opportunities, but it also comes with significant risks. A data-driven approach can help businesses mitigate these challenges, providing insights into market trends, customer behaviour, and competitive landscapes. From identifying high-potential regions to tailoring strategies for local audiences, leveraging data ensures informed decision-making and reduces uncertainties. Combining analytics with agility allows businesses to adapt quickly and thrive in diverse markets. How is your organisation using data to de-risk its global expansion? #GlobalStrategy #BusinessExpansion #RiskManagement

AI is no longer a nice-to-have in B2B marketing; it is a competitive necessity. As we move into 2025, its role is only growing, shaping how businesses connect, engage, and stay ahead. Here are some key trends that will make an impact in 2025: > Optimising voice and visual search to adapt to evolving search behaviours. > Tracking real-time sentiment to enable brands to adjust messaging instantly based on audience emotions. > AI-powered chatbots delivering real-time solutions for enhanced customer engagement. Want to explore more about the role of AI in B2B marketing and key trends for 2025? Read the full article here: https://lnkd.in/e2uFeXQ2 #B2BMarketing #AI #MarketingTrends

Only 1 day to go! Curious about how Generative AI Engine Optimisation (GEO) can benefit your business? Join us for a practical session where we’ll break down what GEO is, share real-world examples, and walk you through how to get started while avoiding common pitfalls. ?? When: 26th February at 4:00 PM (UK) | 11:00 AM (EST) Can’t make it live? No worries. Register anyway and we’ll send you the recording: Register Here. https://lnkd.in/eNu7APWk #GenerativeAI #AIOptimisation #BusinessGrowth

When television entered the mainstream in the mid-20th century, it transformed advertising forever. The very first TV commercial aired on July 1, 1941, in the U.S., during a Brooklyn Dodgers vs. Philadelphia Phillies baseball game. It was a 10-second spot for Bulova watches that simply displayed a clock and the tagline, “America runs on Bulova time.” The cost? A mere $9! Today, brands spend millions for just seconds of airtime during major events like the Super Bowl. It’s amazing to see how far TV advertising has come.

Marketing to cybersecurity buyers is tough. CISOs and IT buyers are skeptical, time-poor, and bombarded with sales pitches. So how do you stand out? At AccuraCast, we’ve been working with cybersecurity brands to refine digital marketing tactics that actually work—ones that build trust, engage the right decision-makers, and drive real results. From leveraging intent data to cutting through the noise with thought leadership, here are 5 key strategies every cybersecurity marketer needs to know: ? Stop the hard sell—focus on education and credibility. ? Use intent-based targeting to reach prospects when they’re ready. ? Get creative with content (and no, another whitepaper isn’t enough). ? Test LinkedIn and Google Ads the right way—precision over volume. ? Measure what matters—MQLs aren’t the only KPI that counts. Read the full breakdown here: https://lnkd.in/dKwC9x5p #CybersecurityMarketing #B2BMarketing #DigitalMarketing

#ICYMI: Watch the 2025 CMO Handbook Webinar On-Demand! Missed our latest webinar? No worries—you can now watch the recording! ?? The 2025 CMO Handbook is here, packed with insights into the biggest trends shaping B2B marketing. In this exclusive session, industry experts discuss: ? What changed in 2024 ? Content marketing trends for 2025 ? The rise of AI and automation ? Key formats & channels for 2025 ? Advice from top CMOs Don’t miss out on these valuable insights—watch now! ??

In the highly regulated financial services sector, crafting impactful digital marketing strategies requires balancing innovation with compliance. Data protection and privacy regulations, such as GDPR, demand that marketers prioritise transparency and customer trust. By adopting privacy-first approaches, leveraging anonymised data, and implementing robust consent management, financial services marketers can navigate these challenges while delivering personalised and effective campaigns. The key lies in aligning marketing strategies with ethical data practices, ensuring compliance without compromising creativity or customer experience. How is your organisation tackling these challenges? Share your insights below! #FinancialServices #DataPrivacy #GDPR