Netflix just pulled off a social-first campaign that actually gets it ??
instead of going down the usual promo route, they teamed up with a view from a bridge — a viral social account where people share thoughts via a telephone —to spark real convos around their new show, Adolescence.
rather than just shouting about the series, they’re diving into the important themes it presents:
?? the fear of losing touch with your kids’ world
?? the influences shaping young men today
??? the chaos that can come from all of it and the impact that has on society
and they even got one of the lead actors to open up about his own experience with fatherhood.
here's why I love it:
social-first & native
?? the strategy resonates with audiences who value authenticity over overt advertisements. instead of forcing an ad, they used an established social-first creator whose content already connects with communities, aligning seamlessly with the creator's usual style. it feels natural, not forced.
it’s got meaning
?? this isn’t just a “watch our show” advertisement. it’s “let’s talk about the real issues we’re tackling in this show.” BIG difference.
more than marketing
?? it’s a campaign with purpose—something people actually want to engage with. it enhances brand visibility and creates a sense of community, as viewers feel part of a larger conversation.
more of this, please.
#socialmediamarketing #socialcampaign #adolescence #newsroom
