Accredible

The 2024 State of Credentialing report is now live! Thanks to the 1,000+ learners and 200 education and training leaders who shared their perspectives to help answer: ? What’s the current “state of” organizations issuing credentials? ?What can we learn from the most successful learning programs? ? What do learners want from courses? ?Are credentials helping them meet their career goals? - And much more Spoiler: 96% of learners who earned a digital credential consider it valuable for their careers and credential issuers have a MASSIVE opportunity to engage the 92% of learners who plan to take additional courses in the next 2 years. Dive into the report to discover more ?? https://ow.ly/oTXa50SH973 Also, a huge thank you to those who contributed to this report, including the American Council on Exercise (ACE Fitness), Caveon , Kryterion, Inc., Prolydian, McGraw Hill, and Frank Sorokach from Penn State University. And a special thanks to our research partner, Mantis Research.

Looking to increase your credential share rates? Digital credentials aren't just certificates or badges — they're powerful marketing engines. When learners share their achievements, they inspire peers and drive organic enrollment. We call this the Credential Flywheel. Proven results: - UiPath increased LinkedIn profile adds by 26.7% and shares by 19.7% - George Washington University's College of Professional Studies saw a staggering 580.6% increase in LinkedIn share rates - MIT Professional Education increased its credential LinkedIn share rate to 84% and has seen a 127% credential referral rate - meaning that for every credential shared online, 1.27 referrals come to its program pages So how can you do the same? By optimizing your credential delivery emails. 1. Personalization and Segmentation: Take a targeted approach by grouping courses according to fields of learning (e.g., Cybersecurity for GWU or Robotic Process Automation (RPA) for UiPath). This segmentation allows for more personalized content, increasing relevance and engagement for recipients. Practical Implementation: - Create distinct email templates for different learning domains - Tailor messaging to specific professional contexts - Use dynamic content that speaks directly to the learner's career trajectory 2. Email Content Optimization: Industry-Relevant Facts: Includes industry-specific information in your emails to motivate sharing. For example: - Cybersecurity: "The cybersecurity job market is projected to grow by 31% from 2019 to 2029, much faster than the average for all occupations." - RPA: "Organizations implementing RPA see an average cost reduction of 22% and an improvement in compliance of 92%." These facts demonstrate the value of the credentials and encourage recipients to share their achievements. 3. Educational Content: Incorporate guidance on how and why to share their digital credential. - How to add credentials to LinkedIn profiles - Embedding credentials in email signatures - Sharing credentials on personal websites or portfolios This education helps recipients maximize the value of their credentials by providing clear, actionable steps. 4. Email Design and Appearance: Carefully analyze and optimize your credential email appearance. - Subject Lines: Personalized and clear (e.g., "Congratulations on your new Cybersecurity credential, [Name]!") - Visual Elements: Incorporation of credential preview images These design elements improve the overall user experience and increase the likelihood of engagement. 5. Strategic Call-to-Action (CTA) Placement: Implement relevant and well-placed CTAs. - Primary CTA: "View and Share Your Credential" - Secondary CTAs: "Learn More About Your Credential" CTAs are prominently displayed and use action-oriented language to drive engagement. Want more insights like this? Subscribe to our Certified Insights newsletter for exclusive content! Our first issue drops on December 5! ?? https://lnkd.in/gsU8jJbd

We’re finally doing it ?? We’re launching a newsletter — Certified Insights! We’ve spent 11+ years working with 2,300+ organizations — including Fortune 500 companies, prestigious universities, and professional associations — helping them recognize, engage, and retain learners and scale their credentialing programs. But here’s the challenge: - How can credentialing programs drive growth and engagement? - How do you keep up with industry trends and evolving learner expectations? - What real-world tactics are actually moving the needle? We hear these questions often. And they’re the exact questions Certified Insights is here to tackle. Every month, we’ll share: ? Practical tips and strategies from credentialing experts ? Insights on emerging trends shaping the industry ? Real-world case studies of successful credentialing initiatives ? A curated roundup of must-read articles from around the web We're not here to bombard you with promotional content or rehash basic information you can find anywhere. Instead, we're committed to delivering actionable insights that you can apply to drive real growth in your programs. So, if you’re a credentialing professional, this newsletter is for you. Subscribe to Certified Insights today. ?? https://lnkd.in/gsU8jJbd The first issue drops December 5 — just in time for 2025 predictions and fresh strategies!

Most programs understand digital credentials can recognize learners' achievements, but few leverage them as a strategic marketing engine. Assistant Director of Marketing & Business Development Myriam Joseph and the MIT Professional Education team show how it's done. By partnering with Accredible, they transformed credentials from static documents to powerful engagement tools: - Issued 75,000+ digital credentials - 84% credential LinkedIn share rate - 127% credential referral rate - meaning that for every credential shared online, 1.27 referrals come to MIT Professional Education pages - Used Accredible’s Recommendations engine to generate 5M+ impressions with current and future learners — generating 18,500+ additional program referrals - Boosted reenrollment from 35% to over 50% Myriam said, “Since we've started using [Accredible’s] Recommendations, we’ve seen a lot more learners who earned credentials take additional courses. When we started, we had around 35% of learners return, but now we’re over 50% taking additional courses.” Their secret? Turning every credential into a potential lead generation opportunity, creating a self-sustaining marketing ecosystem. Watch Myriam's full insights and check out their featured spotlight. ?? https://ow.ly/MfgA50U93cf

Would you subscribe to a monthly newsletter packed with credentialing insights, trends, and strategies from leading programs that you could read in 5-10 minutes? ? No fluff or sales pitch — just the latest, actionable tips to help scale your program’s success. Take a second to vote and let us know what matters most to you. We’d love to hear any other thoughts in the comments!

Exciting news! ?? Accredible has partnered with City & Guilds, one of the world's leading skills development organizations, to issue digital credentials for their qualifications and training programs. This new initiative is already making a big impact. Since launching with Accredible in July 2024, C&G has: ?? Issued 113,000+ career-advancing digital credentials ?? Seen a 136% increase in both credentials issued and credential sharing ?? 81% of their digital credentials being downloaded, added to CVs/resumes, or shared on social media As City & Guilds' Chief Customer Officer Andy Moss said, "By partnering with Accredible, we're not only able to enhance the credibility of our programs with verifiable digital credentials, but also enable learners to easily share their accomplishments with employers and peers — helping them stand out and advance in their careers." This is an exciting step forward in bridging the gap between education and employment. Read more about today’s news here. ?? https://ow.ly/9xQV50U4tzT

Have you ever wondered the differences between a digital credential solution like Accredible and the badging options built into your learning management system (LMS)? Join us this Wednesday (November 13) for a 30-minute live group demo & Q&A with Courtney Weisell. She’ll share: ?? The credential delivery experience from both the issuer and the learner’s perspective ?? Features proven to increase course completion and learner satisfaction, like learning pathways and our Spotlight Directory for certified learners or alumni ?? Easy ways to turn your credentials into engines for brand awareness and measurable program growth ?? The key differences between Accredible’s digital credential platform and the badging capabilities available within most LMS platforms By the end of the session, you’ll be confident in your choice between LMS-issued badges and a dedicated credentialing platform like Accredible. Grab your spot today!

We’re headed to the 2024 I.C.E. Exchange next week — will we see you there? Swing by our booth (#310) to learn how we’re helping many top certification programs like the International Association of Privacy Professionals (IAPP), American Board of Emergency Medicine, and the International Institute of Business Analysis boost completion rates, increase revenue, and drive learner engagement and sharing with digital credentials. Look for Ramona Elmer, Mark Feola, or Laura Scruggs to chat about how we can help you elevate earner and program value. Institute for Credentialing Excellence #EXG2024

Tech giants like HubSpot, Salesforce, and Google have long cracked the code: customer education and certification programs drive 10% to 16% increases in key performance metrics across the customer journey — from acquisition to renewal. (Thought Industries) However, with 85M unfilled jobs projected by 2025 and 92% of learners actively seeking more courses, there's an even bigger opportunity ahead for tech companies to scale their certification programs. The catch? With near-endless learning options available, you must deliver what learners want. That's why we created The Product Certification Growth Playbook: 5 Strategies for Thriving in 2025. Whether you're looking to upskill employees, maximize product usage, promote your brand, or generate new revenue streams, these tactics will help you build a certification program that drives measurable results. See how leading tech companies like UiPath, Snowflake, Darwinbox, and Maven Analytics are growing their training programs. Set your product certification program up for growth in 2025! ?? Dive into the playbook. https://ow.ly/R5lo50U2973

We are happy to announce our new partnership with Accredible. Through this collaboration, we will issue online certificates and LinkedIn badges to our students who complete international study opportunities, including: Studying abroad; Participating in study trips; Attending summer schools; Engaging in Collaborative Online International Learning (COIL) projects. COIL is an innovative approach that connects students and instructors from different countries to collaborate on shared projects and learning activities. We are proud to be early adopters, having recently completed COIL projects with Universidad Nacional Autónoma de México, Uniwersytet Warszawski, and Università degli Studi di Firenze. This initiative underscores our commitment to providing valuable and globally recognised student experiences. #BusinessSchool #InternationalStudy #GlobalEducation #StudyAbroad