Delighted to share Access Social's newest client, grit & flow led by the brilliant Dr. Tiffany Jameson, MBA, PHR and Ivan Stanojkovic. A big thanks to ProFound's Member Marketplace for bringing us together. There is nothing as satisfying to me as two disability-led companies merging talents. Look out for all the engaging and accessible content we have lined up for grit & flow. Their deep roots in neuroinclusion make for a fascinating and powerful approach to employee retention and creating better workplaces. Also highly recommend this LinkedIn Learning course from Tiffany and grit & flow: "Hiring & Supporting Neurodiversity in the Workplace." It is absolutely packed with insight and one of the most enriching courses I've taken there: https://lnkd.in/evqYqvCW ID: LinkedIn banner and profile image from grit & flow's company page. The logo is an orange maze. The text reads, "Retention Specialists Creating Workplaces That Thrive" Business Consulting and Services, Laguna Hills, California, 1k followers, 2-10 employees.
Access Social
营销服务
Connecting businesses to disability communities through strategic and inclusive social marketing.
关于我们
Connecting businesses to disability communities through targeted social media services. The majority of services are disability-led, meaning they are crafted for and by members of the disability community who are invested in access and inclusion.
- 网站
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Access-social.com
Access Social的外部链接
- 所属行业
- 营销服务
- 规模
- 1 人
- 总部
- Washington, DC
- 类型
- 自有
- 创立
- 2022
- 领域
- digital marketing、DEIA、social media marketing、influencer marketing、access & inclusion和disability consultant
地点
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主要
获取路线
US，Washington, DC
Access Social员工
动态
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If you're not sure if your team is using accessibility best practices on social, this is your sign to stop and share this post. Here are a few ways to make your content more accessible to everyone, plus a few ways you can make this an easier practice for your whole team: 1. Add alt text to images. (Pro tip: AI can help you here—Sprout's new Generate by AI Assist feature generates accurate and descriptive alt text. Just always be sure to double-check the work AI has created to avoid mistakes or biases!) 2. Ensure your social text and hashtags are written in an accessible way. For example, writing hashtags in camel case vs all lowercase. (Example: #SocialMedia vs #socialmedia) 3. Be mindful of emojis and placement. 4. Add closed captions and subtitles. 5. Use inclusive language and imagery. 6. Ensure text on your graphics contrasts with the background colors. For more best practices and tips from accessibility advocate Alexa Heinrich, head to the blog: https://bit.ly/3L3SQaX ____ GIF description: A gif that demonstrates Sprout's AI alt text feature. Several photos appear and when the "Generate by AI Assist" button is tapped, an accurate description is instantly created by Sprout.
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PSA
This #WorldEmojiDay, our message is simple: Please don't overuse emojis in your social media posts ?? Here is what putting emojis between each word sounds like to blind and partially sighted people using a screen reader. Annoying, right? So, only use one or two emojis per post. [Video description: A tweet from RNIB that says "this is what screen reader users hear when you over-use emojis" with the clapping hands emoji in between each word. A robot voice reads this out, which sounds like: "This clapping hands is clapping hands what clapping hands screen clapping hands reader clapping hands users clapping hands hear clapping hands when clapping hands you clapping hands over-use clapping hands emojis clapping hands."]
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Resourceful post for neuroinclusive design!
IAAP Certified Digital Accessibility Specialist | Inclusive Design | WCAG | I'll help your company get customers you didn't know you were turning away
When I first started working in accessibility, it was hard to find resources about designing for neurodiversity. But that’s changed, and now there’s lots of great information available! All of us experience the internet (and the world) in different ways, and it’s really important to think about that range of experiences when we’re creating things. I’m sharing a few things today that will help you make things that work for people whose brains might not experience the internet the same way yours does. Resources and info: Accessible design for cognitive considerations by Jennifer S. (article) - https://lnkd.in/e7d-yTKN ADHD-friendly communication by Ettie Bailey-King (article, temporarily free) - https://lnkd.in/etBxFZXw A web of anxiety: accessibility for people with anxiety and panic disorders by David Swallow (article) - https://lnkd.in/ehJv_P9E Designing content for people with dyscalculia or low numeracy by Jane McFadyen (podcast, 20 minutes, transcript available) - https://lnkd.in/e2e8ntpB Designing for cognitive accessibility: Where to begin by Glenda Sims (article) - https://lnkd.in/eZnNfjQq Designing for Neurodiversity by Treyce Meredith (video, 20 minutes) - https://lnkd.in/eFGvPDnC Dizzy Users Close Browsers: Balancing Creativity & Accessibility by Piccia Neri (video, 41 minutes) - https://lnkd.in/ekUVN677 My war on animation by s.e. smith (article) - https://lnkd.in/dFWGBMGm Neuroinclusive Content Design by Laurie Cameron-Back (video, 50 minutes, need to log in or register to access) - https://lnkd.in/evmht7CT And this huge (wonderful) list of cognitive accessibility resources from Stéphanie Walter - https://lnkd.in/eTC4Uv9i If you have a good resource for neurodiversity then please share it in the comments! (And thanks to Sonya L. for the conversation that led to this post!) #Accessibility #A11y #AccessibilityMatters #UserExperience #Neurodiversity #CognitiveAccessibility?
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40 million plays. That’s how many times disabled influencers had their videos watched for just one of my small business client’s campaigns recently. There’s a reason we go viral ?? A 2023 study looked at how twelve influencers with visible disabilities redefined disability. The findings illustrated how disabled creators “draw on narratives based on empowerment, playfulness, resistance, and responsibility to present themselves as neither victims nor superhuman agents but as complex human beings.” The study revealed “a complex model in market-mediated representations of disability, beyond the misrepresentational narratives based on pity and ‘inspiration porn’.” And let me tell you what happens. I see it over and over again. By nature, disabled influencers are novel. They generate wonder and surprise. And at the same time that they discard those one-dimensional narratives built by the nondisabled gaze, they are compelling those around them to consider something new. In marketing speak, this is why they are so very good at priming audiences for conversions! What do you think? Have a favorite disabled influencer? Let me know in the comments ?? Source: S?dergren, J., & Vallstr?m, N. (2023). Disability in influencer marketing: a complex model of disability representation. Journal of Marketing Management, 39(11–12), 1012–1042. https://lnkd.in/e-88hMqM ID: square card with text that reads “Influencer marketing is transforming disability representation in consumer culture” followed by a handle for Access Social and a neon yellow/green design element in the background. #Marketing #SocialMedia #Inclusion #Disability
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We’re excited to share that we’ll be presenting on our Atkinson Hyperlegible Font at the upcoming 2024 California State University, Northridge (CSUN) Assistive Technology Conference! Atkinson Hyperlegible is a typeface created with Applied Design — and unlike most fonts, it’s designed uniquely for low vision users. Vice President of Marketing and Communications, Sandy Shin and Lead Low Vision Occupational Therapist, Kathryn Scheuring, OTR/L, CLVT will present on the font on Tuesday, March 19 at 10.20 am. If you’re curious about how Atkinson Hyperlegible?is breaking barriers in accessibility, you won’t want to miss it.? ? Registration to attend the conference is open until March 12! Find more information on their website here: https://bit.ly/3SOYhOn Image Description: The top half of the image features the Braille Institute logo and white text on an ink blue background that says: Join us at this year's conference to learn about Atkinson Hyperlegible: A Uniquely Accessible Font. The bottom half of the image features the logo for the 39th Annual CSUN Assistive Technology Conference taking place March 18-22, 2024 at the Anaheim Marriott. Jim (Dimitri) Kales Alex Welter Brian Sheridan Skylar Covich, Ph.D.
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Global Head of Disability Innovation Marketing at Google | 2024 Cannes Glass Lion Jury | FastCo Queer 50 | ADWEEK Creative 100 | Presidential Appointee, US Access Board | US Congressional Award
“Disability marketing isn’t just about highlighting accessible products, though that remains crucial. It’s about challenging the underlying cultural lens through which we view disability. It’s about dismantling the “disability narrative” built on tropes of pity and limitation, and instead weaving authentic, nuanced stories that celebrate the richness and diversity of our lived experiences. By embedding disability innovation marketing as a foundational practice, we can begin to highlight how technology isn’t only helping people who need it most, but also represent disabled people in their everyday lives.” https://lnkd.in/g_FkrWDg
Google’s KR Liu on advocating for disability innovation marketing to drive cultural change
adage.com
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Global Head of Disability Innovation Marketing at Google | 2024 Cannes Glass Lion Jury | FastCo Queer 50 | ADWEEK Creative 100 | Presidential Appointee, US Access Board | US Congressional Award
“Disability marketing isn’t just about highlighting accessible products, though that remains crucial. It’s about challenging the underlying cultural lens through which we view disability. It’s about dismantling the “disability narrative” built on tropes of pity and limitation, and instead weaving authentic, nuanced stories that celebrate the richness and diversity of our lived experiences. By embedding disability innovation marketing as a foundational practice, we can begin to highlight how technology isn’t only helping people who need it most, but also represent disabled people in their everyday lives.” https://lnkd.in/g_FkrWDg
Google’s KR Liu on advocating for disability innovation marketing to drive cultural change
adage.com
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Alt text. How do I love thee? Let me count the ways.
Let's Make Social Media Accessible: The Call for Alt Text Today, let's talk about a crucial aspect of online accessibility that often goes unnoticed: Alt Text. Imagine this scenario: you're scrolling through your LinkedIn feed, encountering a myriad of posts, each with captivating visuals. Now, what if I told you that many of these images lack alt text, leaving a blank canvas for those who rely on screen readers? Let's paint a picture with words: The introduction to this very article is surrounded by a collection of examples of alt text, displayed over blank boxes, arranged in a scattered formation. Here are a few snippets of what alt text could look like: ??? ?"Cute puppy lying on sofa." ??? ?"Neon sign reading, 'open.'" ??? ?"A firefighter leans on an axe in a burning forest." But alas, the reality often falls short: ??? ?"dog, puppy, husky, Alaskan husky" ??? ?"final_final.jpg" ??? ?"image" These snippets serve a vital purpose. They allow individuals who are blind or have low vision to navigate the web seamlessly. Alt text, when available, can be detected and read aloud by screen readers, offering a gateway to understanding the visual content. Yet, the absence of alt text, or its poor quality, poses a significant barrier. Words like "image" or "jpg" offer little insight, leaving users like Haben Girma, a prominent disability rights advocate, to navigate a sea of ambiguity. In a world inundated with images, think 63 million uploads on Instagram in a single day, the need for robust alt text practices is more critical than ever. It's about ensuring EVERYONE can fully experience the web, regardless of their abilities. So, how can we bridge this gap? Some companies turn to Artificial Intelligence to generate alt text automatically. While this has its merits, the quality can be hit-or-miss, often missing the mark on context and nuance. Others, like Scribely and CloudSight, offer human-curated alt text. Their approach ensures a more thoughtful and accurate description of images. But the responsibility doesn't solely rest on these platforms. As digital citizens, we can all play a part: 1.?? ?Social media platforms provide tools for adding alt text to posts. A simple, yet impactful step towards inclusivity. 2.?? ?Educating ourselves and our peers on the importance of alt text. Sharing resources, like this article, can spark meaningful change. Alt text isn't just a feature; it's a gateway to inclusion, understanding, and connection. So, the next time you craft a post, take a moment to describe the image. It might seem small, but to someone using a screen reader, it makes all the difference. Read more about “The Hidden Image Descriptions Making the Internet Accessible” by @Meg Miller New York Times and Ilaria Parogni for the The New York Times: https://lnkd.in/dsPEzP9f #AltTextForAll? #AccessibleSocialMedia #InclusiveDigitalSpaces
The Hidden Image Descriptions Making the Internet Accessible (Published 2022)
nytimes.com
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Entertainer, Accessibility & Strategy Consultant at Levant Consulting INC, LinkedIn Top Voice for Disability Advocacy, Designer and CEO at NYI Inc.
We need to start holding these social media platforms accountable for inaccessibility. There’s really no excuse in 2023. I don’t understand why stories on Instagram are still not accessible with screen readers when they have been out for many years. Also, it’s very frustrating to find that the back button on Instagram is now buried and not readable with a screen reader anymore. Consider, when you’re updating the apps that it may affect accessibility. Videos are still a big issue as you have to turn off voiceover to click on a video if it’s in a collage of multiple images. And let’s not forget how it’s been a couple years since we’ve been able to view someone’s profile Grid and the screen reader would read the captions. Please if you know someone connected or who works for Instagram urge them to take accessibility seriously. Everyone should have the same access to the application especially because it’s been out forever at this point. Let’s do better going forward please. #Blind #LowVision #Accessibility #SocialMedia #DigitalMedia #DisabilityInclusion #Diversity #Equity #Inclusion #DisabilityAwareness #Advocacy #Instagram #Meta