Accenture Song

When did work start getting in the way of work? Introducing 'The Wrong Kind of Busy,' our first film in partnership with HP, kicking off a global campaign for their AI PCs. With the right tools, work doesn’t have to feel like work. #hpaipc

Our CEO, David Droga, delves into his journey from founding Droga5 to leading a global creative powerhouse in the latest episode of Uncensored CMO. Watch the full interview to discover his creative evolution and gain valuable leadership insights. https://accntu.re/3ZA24Eh [Video Description: The video is an interview podcast featuring David Droga speaking into a microphone. The setting is a studio with a visually interesting backdrop featuring dark, atmospheric artwork. David Droga is dressed in a casual yet professional outfit and is engaged in a conversation. A can of soda is placed on the table in front of him, adding to the casual and conversational atmosphere of the setting. The guest is expressive and uses hand gestures to emphasize points during the discussion. "Jon Evans - Uncensored CMO" title is shown in the visuals, which also include subtitles that highlight key points of the conversation.]

We partnered with Bricorama France, a do-it-yourself retailer, to transform DIY painting experiences through pAInt, a new digital shopping assistant. Developed using #GenerativeAI and connected to Bricorama's e-commerce platform, the tool is helping make painting projects a breeze for DIYers.? https://lnkd.in/eyuJ_Tvx [Image Description: A grid of four images. The first image is the largest and spans the full width and top 2/3 of the grid. It features a photograph of a young woman with pink and blonde curly hair sitting on an orange couch. She is reading a newspaper with the title “pAint”. Behind her is a colorful painted backdrop of yellow, blue, pink, red, and green swirls. To the left of this image, on a black background, is mostly white text that reads, “Together with Bricorama, we built a revolutionary gen AI tool that's redefining DIY..." “revolutionary gen AI” stand out from the rest of the text, as they appear in shades of purple rather than white. The second image is on the bottom left of the grid, taking up 1/3 of the width. It features half of a laptop screen on the right side, depicting an app interface for the pAint tool that displays paint color options. To the left of this image, on a black background, is mostly white text that reads, “...by simplifyng painting projects and saving users time and money." "simplifying" and "saving" stands out from the rest of the text, as it appears in shades of purple rather than white. The third image is in the center bottom of the grid, taking up the middle 1/3 of the width. It features the other half of the laptop screen on the left side, depicting the remainder of the app interface for the pAint tool, displaying the remaining paint color options. To the right of this image, on a black background, is mostly white text that reads, “Built in 4 months, pAint suggests colors, quantities and more.” “4 months” stands out from the rest of the text, as it appears in shades of purple rather than white.? The fourth and final image is on the bottom right of the grid, taking up the final 1/3 of the width. It features the name of the Ai app “pAint” overlaid on a colorful backdrop of multi-colored streaks. The letters “Ai” within pAint are animated, rotating between different font styles. To the left of this image, on a black background, is mostly white text that reads, “Discover how we’re using gen AI to craft the future”. “craft the future” stands out from the rest of the text, as it appears in shades of purple rather than white. ]

Huge congratulations to our incredible team and everyone involved on winning 13 Red Dot Awards! ?? Here’s to many more successes together! ??. Red Dot Design Award, Work & Co. [Image Description: The image shows a collage of various design projects that won the Red Dot Award for 2024, with the “Red Dot Winner 2024” logo at the top left. It features design works from multiple categories, such as Communication Design, Brand Design, and User Interface Design. Projects include the Australian Institute of Marine Science, Mellon Foundation, and California Community Colleges. Also featured are designs for the United Nations Global Compact, Bulgari, Microsoft and Amadeus, ADNOC, Maserati, Givenchy, PGA TOUR, and Itaú Chile. The collage highlights creative and innovative solutions across different industries.]

Discover ‘The Waiting Workforce’: a powerful installation by JPMorganChase featuring 38 statues made from real expungement papers. This bold campaign, created by our team at Droga5 brings attention to the obstacles faced by millions with criminal records and the urgent call for Clean Slate legislation. Watch the video and explore the full story at: https://accntu.re/3AFyFOB. [Video Description: The video begins with a news segment highlighting the pervasive issue of the difficulties individuals with criminal records face when trying to reintegrate into society, then fades into a close-up of a legal document titled 'Request to Seal Criminal Justice Record,' setting the stage for a powerful narrative on the bureaucratic hurdles faced by individuals with criminal records. The camera then shifts to 'The Waiting Workforce,' an art installation symbolizing these challenges through towering stacks of redacted legal documents, amounting to 10.6 tons of paper, representing the overwhelming burden of paperwork that holds people back. These paper stacks, shaped like human figures, fill a glass structure displayed prominently in front of the National Constitution Center, underscoring the nationwide scale of the issue. As the narrative progresses, the installation's impact becomes clear through widespread media coverage and corporate support, including endorsements from major businesses like the NBA and a significant increase in public awareness. The story highlights JPMorgan Chase's leadership in advocating for Second Chance and the formation of the Second Chance Business Coalition. The visual journey concludes with a focus on the human element, showing individuals positively impacted by these efforts and reaffirming the installation's purpose of giving millions a chance to rebuild their lives.]

Decades of business insights from the Fortune 500? list are now in one place—and powered by generative AI. We partnered with Fortune to democratize their data for the good of business: https://accntu.re/4cCuTCO [Video description: The camera zooms down an article from the Fortune 500? which mentions “PROFITS”. Bold text on screen reads: REINVENTING THE FORTUNE 500? LIST On the bottom of the screen, the Accenture logo and the Fortune logo sit together, indicating partnership. Pages of a magazine appear to flip. A stylized Fortune 500? logo continuously morphs against a purple background. Text continues: BUSINESS INSIGHTS AT THE SPEED OF DATA BUSINESS INSIGHTS AT THE SPEED OF CHANGE BUSINESS INSIGHTS AT THE SPEED OF OPPORTUNITY A close-up of a person’s hands as they leaf through a drawer of files. Purple fills the screen. Text continues: A COMMON GOAL A COMMON VISION A COMMON PURPOSE?A COMMON PASSION?A COMMON LANGUAGE A close-up of a search bar filling in with text as a person types: “how has the sports in…” Rapid shots of a person mousing through results pages, tracing metrics, checking history and rankings, and more. A male executive sits in his office, speaking to the camera. A collage of archival copies of Fortune flash across the page. Stylized copy reads “REINVENTED.” The “V” turns into the Accenture “greater than” logo and zooms to the right, revealing the full text: REINVENTED WITH ACCENTURE]

Together, Prada Group and Accenture tailored a seamless customer experience dressed to thrill. Learn more: https://accntu.re/4dFE7PD [Image Description: The image shows a person sitting at a table with a vase of white tulips beside them. The person is holding a large brown Prada handbag. They are wearing a light blue shirt with a small floral pattern. The background has a simple color block design, with the lower part being an earthy orange and the upper part a light cream. The text at the top reads: "See how we are reinventing Prada’s shopping experience, online and in store."]

Learn how we, alongside Fundacja IT Girls, are helping parents tackle gender stereotypes their daughters face in society today with our AI-powered doll METSy, which transforms into STEMmy to inspire young women to embrace a future in technology. ?? Watch the video to see the full campaign and discover how we’re driving change! [Video Description: The sequence of images begins with a vibrant introduction of a talking doll with pink hair, accompanied by colorful text. The storyline unfolds as the dolls are sent to top Polish parenting influencers, capturing their initial reactions. One influencer expresses surprise, while the doll is shown making stereotypical comments about girls and games, as well as math, leading to a flood of negative social media comments. On the International Day of Women and Girls in Science, the narrative shifts. Pop star Marika, who voices METSy, introduces the doll to children, explaining its positive message. The scene transitions to a TV show where Marika announces the reprogramming of METSy to promote STEM, highlighting girls' potential to change the world. Social media influencers share posts about this transformation, emphasizing the new empowering messages METSy now delivers. The impact of this campaign is highlighted by impressive statistics: 3.3 million media reach and a 160% increase in interest in IT Girls workshops and volunteering. The final images underline the collaboration with a major European toy manufacturer to expand the reach of STEMmy dolls, emphasizing the change in the narrative that girls can achieve anything they set their minds to, transforming the dreams of girls through positive reinforcement and encouragement.]

We are excited to partner with NRMA Insurance on their new positioning as A Help Company?. Building on nearly 100 years of helping Australians, this bold new direction sets the stage for the next century of support and service. https://accntu.re/46w57if [Video Description: A helicopter appears, transporting a house to a hilltop, symbolizing the extraordinary lengths taken to safeguard homes. This imagery transitions to a close-up of the house being carefully placed on the hill, emphasizing precision and care. Outside the home, a man cradles a lizard, representing the unique and varied elements insurance safeguards. The scene shifts to towering stacks of paperwork and flying documents, illustrating the complexity of insurance claims. A couple sitting on a couch discuss their policy, highlighting the importance of being informed and prepared. As night falls, a drone hovers over a rooftop, showcasing the advanced technology used for assessments. The narrative continues with various drivers, reflecting personalized support for different individuals. A man standing on a bus during his commute signifies the protection provided for everyday journeys. A close-up of a hand fastening a seatbelt brings a sense of security and reassurance. The story progresses to a group planning around a map, preparing for any eventuality. A boat battling a storm illustrates robust protection at sea, with the relieved expressions of the people onboard highlighting the security provided. The video then takes us to space, where a satellite orbits Earth, symbolizing extensive and far-reaching coverage. The video concludes with the NRMA Insurance logo.]

Our amazing #VFX team has been nominated for an #Emmy for their work on "Avatar: The Last Airbender"! Special thanks to our VFX Supervisor Emanuel Fuchs, Jabbar Raisani, Marion Spates; Adam Chazen, our VFX Producers Amelie Dillig and Alissa Iggy Rau, and VFX Supervisor Gus Martinez. Kudos to the entire Accenture Song team! Find out more about their work: https://accntu.re/469TZaE [Video Description: The video showcases a series of visually stunning scenes from "Avatar: The Last Airbender," highlighting the Emmy-nominated special visual effects that bring the series' mystical landscapes, ancient cities, and dynamic elemental battles to life. It features bustling market scenes, intricately designed mythical creatures, and close-ups of characters wielding their powers with intense emotional depth. Additionally, the video provides glimpses behind the scenes, revealing the green screen technology that lays the foundation for these complex visual effects, demonstrating the creative and technical expertise required to create this immersive fantasy world.]