Accelity

Get in, ladies—we’re communicating with confidence! ??? Join us on March 12 for a special webinar in honor of Women’s History Month hosted by DreamBank - American Family Insurance! Jackie Hermes is hosting an empowering session on discovering the power of *your* unique voice. Jackie is sharing strategies to help you refine your communication, command attention, and own any room you step foot in. This webinar is for women ready to step out of their comfort zone to discover the power of their unique voice. There’s still time—register at the link in the comments! #WomensHistoryMonth #EmpoweredVoices #Leadership #Communication #DreamBank #WomeninBusiness

Three years of strategy, success & probably a surplus of Slack pings! ?? Happy Anniversary, Sarah Bielejeski, for three incredible years at Accelity! As our Key Account Director, she’s been a powerhouse—building honest relationships with clients, delivering trusted results, and bringing bold energy to everything she does. Her commitment to client success speaks for itself, and we’re lucky to have her on the team (Finn included! ??). Thank you for being part of our journey, Sarah! ?? #DigitalMarketing #EmployeeAppreciation

We knew our rebrand was a bold move, and the response has been next-level! ?? This isn’t just a refresh—it’s a chance to evolve, to step into the next era of Accelity. And hearing how much it resonates with all of you? That’s the best part. If you haven’t told us yet, we want to know—what’s your favorite part of the new Accelity?? #DigitalMarketing #MarketingAgency #Branding #Rebrand

OMG. We did it! ?? In case you missed it, we re-launched our company with a vibrant new brand and a fresh new website. But this isn’t just a visual refresh—it’s a reflection of who we’ve become. After more than a decade of helping companies grow, we knew it was time for our look to reflect our evolution. Our leaders Jackie Hermes & Jenny Weeden share the story on the latest episode of The Art of Entrepreneurship—head to the link in the comments for the full story! #DigitalMarketing #MarketingAgency #Branding #Milwaukee #Rebrand

Big news—our new brand and website are officially LIVE! ?????? Accelity has always been about big ideas, clear strategies, and marketing that *actually* works. Today, we're unveiling an updated brand that truly reflects who we are: bold, driven, and eager to help growing companies thrive. We’re so excited for you to see: ?? A fresh identity that’s vibrant, confident, and unmistakably Accelity ?? A new website that fully represents our work, our results, and the powerful marketing we deliver ?? Our expanded expertise in serving growing organizations beyond software ?? The same no-BS marketing expertise that fuels business growth New look. Expanded vision. Same bold results. Let’s grow! ??Head to the link in comments to see the grand reveal! #DigitalMarketing #MarketingAgency #Branding #Milwaukee #Rebrand

Happy 1 year at Accelity to our Administrative Assistant, Erin Gudeyon! ?? For the past year, Erin has been the force that keeps things moving at Accelity—staying on top of the details, keeping us organized, and making sure everything runs smoothly. We love working with you and your positive spirit every day. Here’s to another year of being the glue that holds us together! #DigitalMarketing #EmployeeAppreciation #AdministrativeProfessionals

When we started, Accelity was all about B2B software marketing. But as we’ve grown, so has our vision and expertise. We’re bringing our team’s deep expertise to growth-stage companies across transformative industries: ?? AI ?? Education ?? Finance ?? Food & Beverage ??? Insurance ?? Transportation Stay tuned for the next bold chapter of Accelity. The best is yet to come!

I talk to marketers, founders and CEOs every single week that say their marketing program is "broken." There are plenty of reasons that marketing can fail. But some of them are avoidable—and these mistakes are repeated over and over again by companies of all sizes. Here’s one of my biggest peeves: Spending lots of time coming up with big ideas, impressive strategies, creating content, hitting publish... then failing to appropriately distribute, report, optimize, and eventually recycle. Huh? There is no ROI in ideas. There is no ROI in content. The ROI is within the strategy, the targeting, the testing, the optimization, and the reporting throughout your pipeline. If this is something you’ve experienced, here’s what you should be doing instead: 1?? Have a solid reporting system in place from day one Marketing isn’t a “set it and forget it” kind of thing. (Whoever started applying that term to marketing... we've got beef.) You should be reviewing wins, challenges, and making optimizations to campaigns at least weekly. At Accelity, we review performance and recommended adjustments for every client together on Monday mornings to learn from each other, then review reporting live with clients throughout the week. 2?? Understand how to analyze every detail Every marketer should know how to do this, whether you're in a data role or not. Creatives must know how to analyze whether their subject lines, copy, or design are performing, and pivot. Account teams should be able to catch little things from email performance to web optimization. Make sure you're working with marketers that are cross-trained and detailed-oriented. 3?? Keep learning even when you're discouraged As we in marketing know, there is no manual for how to make every campaign a home run. It's an art and a science. But I would argue that if you’re watching your results and making adjustments, every campaign should be moving the needle in some way, even if it doesn't perform as expected. Make sure you're applying your learnings to future strategies, and continuously learning in general. Marketing as a profession changes so often that when you stop learning, you might as well retire IMO. What would you add to this list? -- ? If you learned something today, please repost! ?? Check out some of my related, short and sweet podcasts in the comments :)

Working hybrid means we're that much more focused (and have that much more fun) on days when we're in the office. ?? Our President and chief people person Jenny Weeden shares what works for our team in the age of WFH vs. RTO. ??

When we spend all day getting marketed TO, it's easy to think that marketing is, well, easy. Accelity CEO Jackie Hermes shares how to combat this misconception.