Accedo.tv

Maintaining consistent quality across devices is a critical challenge for video streaming companies. Issues like fluctuating network conditions and the rise of personalized content add layers of complexity to quality assurance processes. In our latest blog, Director of QA Engineering Josie L. explains how strategies like automated testing and real-time monitoring can address these challenges and help streaming services deliver exceptional experiences. Get access to our recommendations on how to address the QA challenges here: https://bit.ly/4eDxDAZ

How can you prepare your OTT business for long-term success? This blog is the final installment in our "Crawl, Walk, Run" series where we explore the steps to launching and scaling a thriving OTT service. The last phase - Run - covers insights and guidance on how to stand out in a competitive market, experiment with innovative features, and continuously optimize user engagement. Get access to our recommended strategies for sustainable growth: https://bit.ly/4fzXGKN If you missed the earlier posts on the Crawl and Walk phases, check them out: ?? Crawl - Kick-start your OTT business with confidence: https://bit.ly/491tCoH ?? Walk - Enhance your OTT platform's performance and boost revenue: https://bit.ly/3CDAOeP

What an incredible experience at?Brightcove Live in Los Angeles?this past week where Mrugesh Desai our VP, North America was in attendance! Accedo.tv was proud to sponsor the #InnovationHub, where we connected with industry leaders to explore cutting-edge advancements in video streaming and AI. One of the highlights was having some of our valued customers join us as they experienced first-hand how AI is unlocking new opportunities for their businesses.?Seeing the collaborative energy and future-driven conversations among attendees was truly inspiring. Thank you to Brightcove and everyone who stopped by to chat with us. We look forward to continuing our collaboration and reconnecting at future events! #BrightcoveLive #Accedotv #VideoStreaming

Wanna learn how Deutsche Telekom works with XR technologies and innovation to create products and services that meet users' evolving demands and stand out from the crowd? Watch our interview video with Daniel Aslam, Head of Business Development AR/VR at Deutsche Telekom.

Celebrating the ACT Award 2024 winners at Accedo.tv! ?? With immense pride, we announce the 9 exceptional individuals who have earned the prestigious ACT Award 2024! These colleagues exemplify our core values of Aspiration, Courage, and Trust, and their contributions have significantly impacted Accedo.tv across Asia-Pacific, Europe & Latin America, and North America. Meet the incredible winners: ?? The Aspiration Award: Deepak Gupta, Albina B. Bekteshi, Vanessa Hughes ?? The Courage Award: Craig Martin, Vicente De Angelis Junior, PMP, Carolina Dartiz ?? The Trust Award: Manisha Sharma, Nicolas Nannoni, Eduardo Sanchez Join us in celebrating their achievements! ?? Inspired to join Accedo.tv? Explore our open positions and become part of a team that values growth, innovation, and collaboration: https://lnkd.in/de2Gyskr? #AccedoLife #ACTAwards2024 #CompanyValues #Leadership #Inspiration #Innovation #Teamwork #EmployeeRecognition #AsiaPacific #Europe #LatinAmerica #NorthAmerica

?? ?? Is ad-supported streaming the future of OTT growth? Netflix just hit 70 million monthly active users on its ad-supported plan, while Amazon is shutting down #Freevee and rolling everything under #Prime Video’s ad-supported umbrella. Two major updates that make one thing clear ?? AVOD is here to stay and is fast solidifying its position in the streaming world. ?? Since launching its ad tier two years ago, Netflix has made it a huge success—this tier now accounts for more than 50% of all new sign-ups in key markets. With live sports, custom ad tech, and a library that keeps users coming back, they’ve built an option that doesn’t just offer value to viewers but is proving to be a real revenue driver. ?? Amazon, meanwhile, is phasing out Freevee, aiming to simplify the viewing experience for its users. With ads now part of Prime Video, the distinction between Freevee and Prime has blurred, so Amazon is consolidating its ad-supported content under the Prime Video umbrella to appeal to both Prime members and those who want free content. ?? From our perspective, it seems that Amazon likely used Freevee to size the market opportunity in its biggest regions and now feels confident transitioning to a more unified ad-supported tier within Prime Video. Although these big players took different roads, they’re now converging on a common model: Hybrid monetization on OTT. For any OTT provider aiming to reach a broader, more cost-sensitive audience, launching an ad-supported tier could be the key to growth in today’s competitive landscape. ?? If you’re a streaming service provider exploring this strategy, here are some rules of thumb: ?? Size the opportunity by market and segment to ensure your ad-supported tier aligns with regional preferences, platform availability and market’s differentiation strategy for other ad-funded services. ?? Prioritize a smooth and unobtrusive ad experience to keep viewers engaged. ?? Leverage data to personalize ads effectively, improving relevance and viewer satisfaction. ?? Explore partnerships that expand your ad reach and boost revenue potential. An example of this is Netflix partnering with Carrefour to include its ad-supported tier in Carrefour’s loyalty program, offering subscribers additional value and reaching new audiences. A thoughtful approach to ads can truly enhance—not disrupt—the viewer experience. Accedo can support you in building a strong business case, benchmarking your service, and advising on the right investments for realistic returns. Reach out to learn more about how we can help drive your AVOD strategy forward.

↘ How to reduce streaming’s carbon footprint? ?? It’s a big question that starts with accurately estimating the carbon emissions of each actor across the entire supply chain.?But this task by itself poses many challenges. The conversation between Will Pickett, Associate Director at SLR Consulting/DIMPACT and Fran?ois Polarczyk, Sustainability Director at Accedo.tv explores the complexities of emissions reporting, the DIMPACT initiative aimed at reducing emissions in digital media, and the ECOFLOW project focusing on energy consumption in the streaming supply chain. Listen in on their chat on your favorite platforms: https://lnkd.in/gPG5kVK5 #AccedoPlayback #AccedoPodcast

Today, Accedo.tv rolls out 'Quality as a Managed Service' to help video service providers deliver high-quality streaming experiences, cost-efficiently. The new offering provides an all-encompassing solution to monitor, assess, and optimize streaming quality, so our customers can focus on creating amazing content for end-users. Martin Sebelius, CEO of Accedo Video Solutions, explains, “With the Quality as a Managed Service offering, we are giving video service providers access to Accedo’s expert team of QA engineers, who can provide end-to-end support for QA testing and certification.” Learn how the offering can redefine your viewers' experience here: https://bit.ly/3URHpsf

We are proud to announce that two talented members of the Accedo.tv team have been nominated for the 2024 Rise Awards! ?? Paloma Santucci Regional Director in LatAm for the Sales Award - acknowledges excellent woman in a sales role in the broadcast industry. ?? Lucy Trang Nguyen, Business Development Director, Emerging Technologies for the Influencer Award - recognizes an individual that creates influence, communities and brings people together. Join us in cheering them on at the Rise Awards ceremony on November 19th in London.?We wish Paloma and Lucy the best of luck! #RiseAwards2024 #WomenInTech

How to identify issues and make enhancements to your OTT platform? The Crawl, Walk, Run series guides you through every stage of your OTT business growth, and today's blog on the Walk phase is all about leveraging data insights to optimize performance, engage viewers, and increase revenue. We provide detailed instructions and a list of recommended actions to help you easily calculate and tackle your next developments. ?? Check it out: https://bit.ly/3VbrkOr ?? See the previous blog on the Crawl phase here: https://bit.ly/4hYhA3R #crawlwalkrun #accedoblogseries #OTTstrategy