Acadia

Tomorrow! Make sure you don't miss our next event, Beyond the Bio with Jared Belsky from Acadia. 03/12 Atlanta Tech Village, 11:00am-1:00pm RSVP here if you haven't already: https://shorturl.at/jP8BO #beyondthebio #fuseevents2025 Angela Myers Miles Andy Suggs Tameka F. James Whitaker Trey Toler Kelsey Resa

It's time for the February Retail Roundup. Julie Spear & Jordan Ripley welcome back Acadia's Ross Walker, Director of Retail Media at Acadia, and Armin A., Operations Team Lead. Key Topics From Feb 2025 ?? Amazon's New Direction ?? Ulta Beauty and Omnichannel Integration ?? Sponsored Content in AI Platforms ?? AI for Catalog Management ?? Amazon's Performance Plus and Brand Plus Listen here: Spotify: https://lnkd.in/eABNUCwS Apple: https://lnkd.in/ecUXPM7G

Really excited for the Commerce Media Brand Summit coming up next week! I'm going to be running a workshop on Maximizing ROI at the bottom of the funnel. Join us at our Happy Hour on Monday if you are in Atlanta! https://lnkd.in/ghhinEWS

My time at 360i was a career-defining experience—fast-paced, challenging in the best way, and surrounded by some of the smartest people I’ve ever met. I loved it. The energy, the culture, and the people shaped me, and that influence runs deep in how we operate Fuse today. ? Leaving wasn’t easy. In my last week, I asked Jared Belsky for a quick huddle. I saw firsthand how great leadership starts at the top. Jared set the tone, and I made sure to tell him. Leaders at his level don’t always hear the good stuff, but they should. ? That’s why I’m fired up to have Jared as our first guest for "Beyond the Bio". I’ve seen his leadership in action, and now, we’re pulling back the curtain. ? Mark your calendar for March 12th. We’re getting into the real-real with Jared. Tickets are live! ?https://shorturl.at/jP8BO Angela Myers Miles Tameka F. James Whitaker James Whitaker Andy Suggs Kelsey Resa Acadia

The Streaming TV vs. CTV Conundrum #leadership #retailmedia #retail #CTV #STV #amazon #primevideo

NEW EPISODE IS LIVE Joining us this week from Women in Retail Media Collective are co-founders Emma Helsloot & Ana Laura Zain. You can learn more about WRM collective by visiting their site: https://wrmcollective.com/ Listen here: Spotify: https://lnkd.in/eCQSJBeD Apple: https://lnkd.in/eNeDjE_7

Last Thursday, we survived our first overnight on-location shoot with the?Fresh Thyme Market team! Shoutout to our Acadia team for creating our amazing concepts and the ELEMENT team for bringing them to life. I had a blast watching everyone collaborate and the level of expertise on set.

Well, that's a wrap! I'm so incredibly proud of our Acadia team for another successful shoot. I can't wait to share the final assets with GOAT USA and I can't wait for the next one.

More advertisers are turning to Amazon’s ad tech as their mainstay for programmatic buying — not just for Amazon’s own media properties, but increasingly for ads across the wider web too. The reason, according to vp of Amazon Ads Kelly M., is simple: “They’re now using Amazon DSP as their primary DSP.” In this piece by Ronan Shields, we also speak to Stephen Tyler Reagan of MindgruveMacarta, Nich Weinheimer of Skai, and Jared Belsky of Acadia. Read the full story here: https://lnkd.in/es4vBs8S

To friends, colleagues, clients, and my mom (!) who are very worried about the TikTok ban — I owe it to you to send out a POV and to share how we’re advising clients at Acadia. So here it is: The short version — - We are not advising clients to move away from TikTok at the moment and do not advise sacrificing the billions of users who are very much engaged. - We are advising clients to do a data backup, to save existing videos/reports, and to keep an eye on performance to note any dips due to the TikTok news. As always, if there's another platform that is out-performing TikTok, we would advise to shift efforts to that platform. - We are focusing on our clients' Instagram and YouTube accounts to ensure that they are optimized should we need to move to Reels/YouTube Shorts, or another platform. For majority of our clients, we've been posting TikTok content to YouTube Shorts to build up a library in preparation for a ban. My POV — I’ve been really optimistic for TikTok in the US until I read more about the ban in India. Poof, gone over night. As a Head of Social with many teamers and clients relying on my decisions, I am now acting as if there will be a ban to be the best steward of that marketing budget and overall client relationship. The good news? When you have worked in social media since 2013, you’re used to change. We have been at this for a decade plus. There are always shifts in attention. Threads was up and then down. Facebook was up, then down, and then back up. Remember Clubhouse? I share this not to be flippant, but rather to say, we will help our clients migrate and find the attention wherever it goes. My team has been spending time not only on the articles coming out daily, but on the platform itself. Influencers like James Charles have posted asking “Where will you go if there’s a TikTok ban?”. 5 million views and 10,000 comments later, we learned that Neptune is a contender, but you know what else we learned? Influencers are going to be a huge driver for which platforms users will flock to should this ban go into effect. One comment said “We’ll go where you go!” The response? “You can catch me on my Instagram page”. So much of these moments depend on human behavior, and we’ll be watching that, too. More soon on the topic as we learn over the coming days.