Acadia

My time at 360i was a career-defining experience—fast-paced, challenging in the best way, and surrounded by some of the smartest people I’ve ever met. I loved it. The energy, the culture, and the people shaped me, and that influence runs deep in how we operate Fuse today. ? Leaving wasn’t easy. In my last week, I asked Jared Belsky for a quick huddle. I saw firsthand how great leadership starts at the top. Jared set the tone, and I made sure to tell him. Leaders at his level don’t always hear the good stuff, but they should. ? That’s why I’m fired up to have Jared as our first guest for "Beyond the Bio". I’ve seen his leadership in action, and now, we’re pulling back the curtain. ? Mark your calendar for March 12th. We’re getting into the real-real with Jared. Tickets are live! ?https://shorturl.at/jP8BO Angela Myers Miles Tameka F. James Whitaker James Whitaker Andy Suggs Kelsey Resa Acadia

The Streaming TV vs. CTV Conundrum #leadership #retailmedia #retail #CTV #STV #amazon #primevideo

NEW EPISODE IS LIVE Joining us this week from Women in Retail Media Collective are co-founders Emma Helsloot & Ana Laura Zain. You can learn more about WRM collective by visiting their site: https://wrmcollective.com/ Listen here: Spotify: https://lnkd.in/eCQSJBeD Apple: https://lnkd.in/eNeDjE_7

Last Thursday, we survived our first overnight on-location shoot with the?Fresh Thyme Market team! Shoutout to our Acadia team for creating our amazing concepts and the ELEMENT team for bringing them to life. I had a blast watching everyone collaborate and the level of expertise on set.

Well, that's a wrap! I'm so incredibly proud of our Acadia team for another successful shoot. I can't wait to share the final assets with GOAT USA and I can't wait for the next one.

More advertisers are turning to Amazon’s ad tech as their mainstay for programmatic buying — not just for Amazon’s own media properties, but increasingly for ads across the wider web too. The reason, according to vp of Amazon Ads Kelly M., is simple: “They’re now using Amazon DSP as their primary DSP.” In this piece by Ronan Shields, we also speak to Stephen Tyler Reagan of MindgruveMacarta, Nich Weinheimer of Skai, and Jared Belsky of Acadia. Read the full story here: https://lnkd.in/es4vBs8S

To friends, colleagues, clients, and my mom (!) who are very worried about the TikTok ban — I owe it to you to send out a POV and to share how we’re advising clients at Acadia. So here it is: The short version — - We are not advising clients to move away from TikTok at the moment and do not advise sacrificing the billions of users who are very much engaged. - We are advising clients to do a data backup, to save existing videos/reports, and to keep an eye on performance to note any dips due to the TikTok news. As always, if there's another platform that is out-performing TikTok, we would advise to shift efforts to that platform. - We are focusing on our clients' Instagram and YouTube accounts to ensure that they are optimized should we need to move to Reels/YouTube Shorts, or another platform. For majority of our clients, we've been posting TikTok content to YouTube Shorts to build up a library in preparation for a ban. My POV — I’ve been really optimistic for TikTok in the US until I read more about the ban in India. Poof, gone over night. As a Head of Social with many teamers and clients relying on my decisions, I am now acting as if there will be a ban to be the best steward of that marketing budget and overall client relationship. The good news? When you have worked in social media since 2013, you’re used to change. We have been at this for a decade plus. There are always shifts in attention. Threads was up and then down. Facebook was up, then down, and then back up. Remember Clubhouse? I share this not to be flippant, but rather to say, we will help our clients migrate and find the attention wherever it goes. My team has been spending time not only on the articles coming out daily, but on the platform itself. Influencers like James Charles have posted asking “Where will you go if there’s a TikTok ban?”. 5 million views and 10,000 comments later, we learned that Neptune is a contender, but you know what else we learned? Influencers are going to be a huge driver for which platforms users will flock to should this ban go into effect. One comment said “We’ll go where you go!” The response? “You can catch me on my Instagram page”. So much of these moments depend on human behavior, and we’ll be watching that, too. More soon on the topic as we learn over the coming days.

Inside Principal Media Buying - Why You Should Say No Join Acadia CEO Jared Belsky and the Association of National Advertisers on January 23rd at 1pm ET to discover the hidden pitfalls of principal media buying and their true impact on your brand’s performance. This session will delve into why this practice persists, how it compromises niche media sources, and what marketers can do to demand transparency from their agencies. Join us to learn actionable steps to ensure your media buys don't compromise your brand to prop up agency agency profits.

Congratulations to you Anouck Gotlib, Page Bowler and the entire team at Belgian Boys?for this recognition! ?? All of us at Acadia feel very fortunate to have been able to work with you side-by-side through 2024 to reach such heights. Instacart is a tremendous channel for emerging brands to reach new to brand customers and sustain growth. We truly feel that with the right partner and strategy, more brands can find success like Belgian Boys. I am so proud of our entire Acadia Belgian Boys team?(Danilo de Castro Alvares, Jana Stojisavljevi? & Ana Perez)?for your meticulous daily work to help make this strategy and campaigns such an incredible success ?? If you want to read more about Belgian Boys's incredible growth journey, follow the link to the case study in the comments.

Feeling grateful to have ended 2024 with time off to rest, relax and reflect on what might be the most exciting, productive, creative and growth-filled year of my career. The year began with the opportunity to integrate our Digital, Loyalty and Marketing teams together as one unified department to connect and inspire healthier futures with our Customers, Team Members and each other. Then it all became a blur ((an awesome blur!)) because the team sky rocketed from one accomplishment to the next - whether it was creating operational efficiencies, fostering deeper collaborations, establishing successful partnerships or driving inspiring connections. While I'm most excited about, and grateful for the team-building and interpersonal growth across the department - I also have to acknowledge some of these awesome accomplishments... - Publishing an inspiring manifestation of the Fresh Thyme brand through our free Fresh Thymes Magazine now offered in all stores 4x/year - Launching a new eCommerce Marketplace through UberEats; allowing us to connect with even more Customers - Creating a fun, engaging go-to-market plan honoring Fresh Thyme's 10th Birthday; which we celebrated all year long with our Customers - Evolving our omnichannel Digital content and experiences - Exploring new ways to engage with our Loyalty and eCommerce Customers - Building a strong, strategic relationship from day 1 with our new Media/Creative AOR that has already been a fantastic partner to us (thanks Acadia!) The key skill that we got to hone in on building, was investing in becoming a cohesive change-adaptive team together, which we get to continue into 2025. It was a special year to be part of so much creativity, drive, passion and care. I always feel a bit odd saying *I'm* proud of others because I want it to be about them & hope that they're proud of themselves; but I am truly filled with pride and admiration for what the Fresh Thyme Digital, Loyalty and Marketing teams accomplished together in 2024. THANK YOU team! To wrap this little reflection up - a sincere thank you to my fellow Executive Leadership team for your support, encouragement and courageous conversations along the way! Now it's thyme for more FUN & excitement in 2025 :) Happy New Year! #newyear #freshthymemarket #team