Absurd Snacks

I had so much fun attending the Book Launch Party for Dr. Benjamin Ritter’s new book Becoming Fearless! This wellness-focused event brought together the vibrant local Austin community of leaders and?entrepreneurs for a night of inspiration, connection, and celebration. Other than how welcoming the event space (Sapien Center) was, what really stood out to me were the interactive activities: ? Take a Page From My Book: Pages from Becoming Fearless were placed across the event and wrapped in a shiny gold ribbon. Opening the page revealed your fortune. ? Take a Conversation, Start a Conversation: Attendees grabbed a topic, found someone new, and dove into a fearless conversation. ? Feed the Fear Monster: Attendees were encouraged to find the monster, pens, and slips of paper. Then, they wrote down their fears and fed them to the hungry fear monster. ? Share Your Wins: Attendees wrote down a recent win on the poster board and cheered each other on. There was also a sponsor scavenger hunt, with the winner being awarded a leadership or career coaching package. Congratulations to Dr. Benjamin Ritter on an engaging event and a successful book launch! Daily Crunch, Myna Snacks, Lil Bucks, Unreal Snacks, Tiff's Treats Cookie Delivery, Three Spirit, Little Saints, Best Day Brewing, Spiritless, Curious Elixirs, Buzzballz, LLC / Southern Champion, JuneShine, Happy Dad Hard Seltzer & Tea, Rosaluna Mezcal, Spirited Brands Corporation, Balanced Tiger, Absurd Snacks, KA!, Drink LMNT, OLIPOP PBC, LIFEAID Beverage Company, LLC, Seasons ATX, Industry Kitchen #BookLaunch #Austin #Startups #Networking #Community

IT'S BACK TO SCHOOL! For a lot of brands this means heavy demos, heavy promos, and a ton of content. For us it was just that + executing on our Q2 commitment of building out our college/university channel and it's finally coming to life...we're so excited to be working with - Virginia Tech (in their new allergy friendly convenience store! GO HOKIES Somiah (So-May-uh) Lattimore, CSPO) Washington and Lee University University of Richmond St. Joseph's University Swarthmore College University of Pennsylvania Bryn Mawr College + more to come. Work at a University and want more #allergy friendly options for your students? Hit us up ?? Eli Bank

Guess I can’t half ass it now… - - - Please help me run the Chicago Marathon in the fall by donating to my link here: https://lnkd.in/g4yc85VQ Absurd Snacks

SO we've been selling in Whole Foods Market MA for exactly 6 months. We keep track of basic metrics like AOV, SKU split, velocity etc...but after a whole 6 months, it turns out the flavor split across BOTH sizes is only a variance of ONE! Like one-singular case difference between Magic Maple Cinnamon and Rockin' Rosemary Sea Salt across both the family size and single serve skus. Granted we had a ramp-up period ?? (adding on stores one-by-one throughout the six months, so not all stores have been selling the product for exactly 6 months) but this is INSANE to me ?? We thought for sure there would be a clear best seller. We were hoping that the data would help inform whether to launch a new sweet flavor ?? or a new savory flavor ?? Thoughts on figuring out what our next move should be? ? #data #customerfeedback #flavors Eli Bank

Hey LinkedIn! Eli Bank and I need your opinions, participation, and engagement on our packaging refresh. We've been getting a ton of feedback from customers at demos that our current product name (Munchy Crunchy Trail Mix) doesn't correctly define our snacks...so we're changing it in anticipation of our March packaging run. Our customers are young to middle-aged individuals with one or more of the top 9 food allergens. Since trail mixes are often associated with nuts, we are concerned that the current name may turn some consumers off before they are able to trial. Our direct competitors are brands with a free-from and a plant-based focus. Here are our top choices: 1) Nut Free Snack Mix 2) Nut Free Crunch Mix 3) Allergy Friendly Snack Mix 4) Munch Mix 5) Savory Snack Mix // Sweet Snack Mix Current packaging in below. Current callouts on the bottom are being replaced with GFCO and Non-GMO, and the Top 9 Allergen Free & Nut Free certs will be alongside packaging on the left. Other design elements will be slightly refreshed. Please comment your feedback and ideas!!! Thank you in advance.