This is what's keeping me up at night these days...
1. google has become unusable. once you get used to "deep research" (thanks grok, perplexity etc), google feels like bringing a typewriter to a macbook meeting.
2. MCP will do for ai agents what REST did for web services - this standard protocol means an ai agent built for healthcare can instantly talk to billing systems, patient records, and insurance databases without custom code, unlocking thousands of new startup opportunities. it's really exciting!
3. we're seeing the entire cost structure of building businesses collapse - you can now build profitable companies serving tiny, weird niches that were impossible to reach when you needed a full team. what used to need 1000 customers to break even now needs 10.
4. it's not too late to be a creator or build a media business. creators are evolving into the new holding companies, consolidating influence, revenue streams, and audiences in ways that mirror corporate giants. somehow it's still early
5. really big arbitrage opportunity to buy businesses without taste and add taste. "taste private equity" has a nice ring to it
6. figuring out LLM seo. billions of dollars will flow to new players who figure out how to get "cited" by LLMs
7. most ai apps are designed for websites not mobile. ai-first consumer mobile is really interesting. we saw with cal ai and the looksmaxing apps, that this is just the beginning
8. every product launch needs video now - i'm watching great features die on landing pages while quick screen recordings go viral and drive thousands of signups. the social feeds have spoken
9. what used to require millions in vc funding now needs an api key, some prompts and a tweet. this fires me up!
10. faster than ever to launch something of quality. faster than ever to pivot. knowing when to pivot is an art
11. i dont understand anyone who sitting in business school right now. literally everything is being rewritten.
12. who is building the app store for ai agents? companies will browse and hire pre-trained, specialized agents like we download apps
13. the way to stop a big player to compete with you in this new world is to own distribution
14. you can spend a lot of time thinking about politics or checking emails or on social in the name of research, but not really moving forward anywhere
15. we're about to see software companies capture value that used to belong to agencies, consulting firms, and entire departments.
16. we're about to go from "there's an app for that" to "there's your app for that
17. minimum viable audience is more important than minimum viable product
18. I don't know how long this window stays open, but we're in a moment where all the rules of building businesses are being rewritten. and for the people who are playing with this new tools, creating audiences/communities, you've got an unfair advantage
i hope you get some sleep.
for more of what keeps me up, get free ideas from me at gregisenberg.com