Above The Fold Podcast

Ever wonder how the right words can transform your brand? This week on the podcast, we’re joined by Lucy Samuel—a copywriter who’s helped shape the voices of some of your favorite brands like The Bouqs, TomboyX, and Hedley & Bennett. With a background in stand-up comedy and CX, Lucy brings a unique perspective to crafting brand messages that not only connect but make an impact. In this episode, she dives into: ? The power of humor in building relatable brands ? How cohesive copy elevates customer experience ? Behind-the-scenes insights into writing for top DTC brands Whether you’re refining your brand voice or just starting to build it, this conversation is packed with actionable tips and inspiration to help you stand out. ?? Tune in to hear how Lucy bridges creativity and strategy to help brands leave a lasting impression: https://lnkd.in/gabpMBxd #BrandVoice #Copywriting #CustomerExperience #Podcast #DTCBrands

Recently, I had the pleasure of being interviewed for CXplained by TalentPop where I discussed all things CX-related! In the article, I share the CX philosophy we have here at Tommy John along with insights into our incredible team. I also discuss the emerging role of AI in CX and my take on it, advice for my fellow CX leaders, and answer some rapid-fire questions, mentioning a favorite CX focused podcast hosted by the one and only Jess Cervellon. If you're interested, check out the full interview below! ??

Morning, y’all! I'll be honest with you, I’m still reeling from my episode of The Juice with Jess Cervellon, and I felt compelled to share some words. We all know Jess as the witty and brilliant CX and Marketing brain who’s always sharing her wealth of knowledge, but to me, she’s become so much more than that in this space. I want to take a moment to truly recognize her incredible ability to carve out space for people—especially for those who look like us—in an industry where black and brown people are often the backbone but rarely the celebrated leaders. It’s hard to put into words just how much that means to me—not just as a friend, but as a human. So, it goes without saying that I am beyond grateful to have had the opportunity to share the proverbial stage with her and chat about our CX journeys and some ?? takes. We made sure to take a stroll down memory lane and chat about my experiences at some pretty cool places like Andie and Billie while collaborating with unique and incredible partners like Boutiq and NexRep, LLC. And, of course, we found time to shout out?Nancy Gurd?and gush about?Mark Riskowitz—because, honestly, how could we not? ?? If that’s got you curious and you want to hear everything else in between, you can catch the full episode on Apple, Spotify, and YouTube. Links coming your way in the comments below. In the meantime, I’m off to chef up some CX magic with my phenomenal team at Caraway Home - until next time. ??????

?? Ready for the hottest brands and the spiciest DTC news of the week? Join us for After Hours Live with the Open Late Collective team! ?? When: November 11th at 5:30 PM CT ?? Where: LinkedIn Live Our OLC Girl Gang is breaking down the brands we’re loving and diving deep into the latest industry trends. This won't be your typical discussion—we’re keeping it real, unfiltered, and full of insights! ?? Meet the Team: ? Jess Cervellon – Founder, Marketing & Brand Experience ? Keadan Bradley – Social Media & Marketing Ops ? Danie Feld – Director of CX Operations, Retention & CX Advocate ? Kellianne Johnston – CX Tech Manager, All things CX Tech & CX Advocate Come prepared to ask questions, sip on your favorite drink, and join the conversation with fellow DTC enthusiasts. Whether you’re looking for inspiration or just a good laugh, Episode #6 of After Hours Live is where you need to be. ?? Save the date and join us! #AfterHoursLive #OpenLateCollective #DTCNews #BrandStrategy #CX

Excited to share this week’s episode with Harry Gray, co-founder of The Meat Mafia podcast and creators of the wellness brand Noble Origins! ?? What started as a bold mission to address issues in our food system quickly grew into a media movement with a loyal following. Through The Meat Mafia podcast, Brett and Harry sparked conversations about wellness, sustainable health, and the importance of whole foods. Now, they’ve taken that mission a step further with Noble Origins, turning their passion for wellness into a brand that embodies their values. In this episode, we dive into: ? ?? How The Meat Mafia went from a single tweet to a thriving community ? ?? The transition from creating content to launching a wellness product line ? ?? Building trust, loyalty, and authenticity with an audience ? ?? Lessons in resilience, mindset, and entrepreneurship in the wellness space If you’re interested in brand-building, wellness, and creating impact, this conversation is packed with insights and real talk. Tune in and get inspired by Brett and Harry’s journey from media to brand. ?? Listen here https://lnkd.in/eZ2d5fBH #Wellness #BrandBuilding #Entrepreneurship #CustomerExperience #Podcast #NobleOrigins #TheMeatMafia

?? New Episode Alert! ?? This week, we’re joined by Maddie Vance, Customer Success Manager at LinkedIn, who shares her journey from landing her first job without any connections to thriving in customer success. ???? We dive into skills needed to succeed, LinkedIn’s approach to supporting creators, and Maddie’s candid insights on navigating career transitions and mental health. Tune in to learn valuable career advice and get a behind-the-scenes look at LinkedIn’s CX strategy. ?? Don’t miss it! https://lnkd.in/gsVfF-i6 #Podcast #CustomerSuccess #LinkedIn #CareerAdvice #NewEpisode

?? New Podcast Episode Alert! ?? We had an incredible chat with Sean Ro, co-founder of Lunar Hard Seltzer, about how he went from being a UX designer to launching an Asian-inspired craft hard seltzer brand that’s now in stores like Whole Foods and Trader Joe’s! We dive into: ? The journey from tech to beverages ?? ? The importance of cultural representation in building Lunar’s brand ?? ? Breaking into the toughest beverage market in New York ?? ? Sean’s thoughts on navigating the complex world of alcohol distribution ?? If you’re curious about building a brand with purpose, you don’t want to miss this one. Tune in now! ?? Listen here: https://lnkd.in/eNWxrRjb #Podcast #Entrepreneurship #BrandBuilding #LunarHardSeltzer #CustomerExperience #Marketing

??? New Episode Alert: Above The Fold Podcast with Karolina Swietoniowska is LIVE! In this episode, I had the pleasure of chatting with Karolina Swietoniowska, founder and CEO of League of Originals, about the power of experiential marketing and how it can create unforgettable brand experiences. From crafting memorable pop-ups to building communities that last, this conversation is packed with insights for brand founders and marketers alike. Some of my favorite moments include: ? 05:30 - Karolina’s journey from fashion design to experiential marketing How she pivoted from the world of fashion to becoming a leader in creating in-person brand experiences. A must-hear for anyone looking to switch gears in their career! ? 12:45 - The importance of pre-event and post-event strategies Karolina breaks down why what you do before and after an event is just as crucial as the main event itself. It’s all about building anticipation and keeping the momentum going! ? 23:10 - How brands can create memorable experiences without breaking the bank Get practical tips for engaging customers and creating moments that matter—even on a budget. Whether you’re deep into experiential marketing or just curious about what makes a great brand event, this episode is packed with actionable insights. ?? ?? https://lnkd.in/gr45JYh7 We also gave you a little special gift that can be found in the show notes! #AboveTheFold #ExperientialMarketing #BrandBuilding #MarketingPodcast #CustomerEngagement

Watch out Magic School Bus & Bill Nye...there is a new sheriff in town... ?? Did you know that your brain is wired to love a fresh start? It’s called the Fresh Start Effect → The Fresh Start Effect is when a clean slate—like a new year, birthday, or even the start of a week—gives your brain a dopamine boost, making you feel more motivated and ready to tackle new goals. ? This surge often leads us to buy things that align with our fresh start mindset—think new workout gear, planners, or healthy meal plans. Brands that create messaging tapping into this mindset can inspire action and boost sales ??. The key? Timing it just right when that fresh-start energy kicks in. What brands do you turn to when you’re feeling that fresh start buzz? Share in the comments! ?? #FreshStartEffect #ConsumerBehavior #MarketingStrategy #BrandMessaging #DopamineBoost

Tomorrow...BIG DAY... ATF epi drop day!! And this week, we have the QUEEN of experiential marketing, Karolina Swietoniowska, Founder & CEO of League of Originals. We dive into the power of experiential marketing and how in-person brand experiences can create lasting connections. ?? From pop-up shops to exclusive retreats, Karolina shares how brands can turn digital vibes into real-world experiences that resonate deeply with their audiences. We even swapped stories about crazy adventures like delivering Teslas (yes, you read that right) and planning events that truly stand out. ??? If you’re a brand founder or marketer looking for fresh ideas to build deeper connections with your audience, you won’t want to miss this one! ??? We also have a very SPECIAL treat to share in the show notes tomorrow! Catch the epi tomorrow at 5AM EST! ?? https://lnkd.in/dzd-2MZy #ExperientialMarketing #BrandBuilding #LeagueOfOriginals #MarketingStrategy #Podcast