ABM Leadership Alliance

It’s time to announce the winners of the 2021 ABM Leadership awards! Congrats to all of the ABM Rockstars! Check out this blog on the top 20 ABM practitioners and the amazing things they did with ABM this year! https://bit.ly/3nleFHM #20ABMLeaders2021

Landing a VP of marketing role isn't about being the best marketer–it's about being the best business leader. Here are all the things nobody tells you about executive hiring. The best marketers don't get the job–the best business minds do. 1?? ???????????????? ???????????? > ?????????????????? ?????????????????? Being great at demand gen, brand, or PMM isn't enough. At the VP level, your job is to: ? Influence product-market strategy ? Build GTM models and forecast outcomes ? Navigate boardroom politics and sell big ideas ? Make hard decisions—about people, priorities, and revenue Your CEO doesn't want a better marketer. They want an exec who understands how marketing drives company value. 2?? ?????? ???? ?????????? ???????????????? ???????????? If you don't know the unit economics of your business, you're not ready. Read the book Financial Intelligence Listen to SaaS Talk with @ray rike and @dave kellogg Take a financial modeling course. Review your company's financial statements. Ask your CFO for a monthly briefing on company finances. If you can have a real conversation with a CFO, they'll hire someone who can. 3?? ???????? ?????????????? ???????? ?? ???????????????? Want to sound like an executive in the hiring process? ? Don't say: "We increased email conversion rates." ? Say: "We improved customer acquisition efficiency and shortened sales cycles." ? Don't say: "We boosted brand awareness." ? Say: "We increased market penetration and competitive positioning." ? Don't say: "We generated 1K MQLs." ? Say: "We accelerated sales velocity by 15% and increased deal size by 20%." 4?? ?????? ???? ???????? ?????? ?????????????????? Nobody hires a VP from an online application. The real opportunities come from: Executive Recruiters: –?Tier 1 firms: Spencer Stuart, Heidrick & Struggles, True Search –?Boutique firms that specialize in marketing leadership –?Industry-specific recruiters with deep connections VC firms & Portcos –?VC firms looking to place marketing leaders in their startups –?PE firms hiring execs for post-acquisition growth –?Strategic investors influencing C-level hiring Your network (but not in the way you think) –?Board members who sit on multiple boards –?Former colleagues who are now CEOs –?Industry advisors with influence in hiring decisions The best executives don't network when they need a job. They're always on. 5?? ???????????? ?????? ???????????? ???? ??????????, ?????? ???????? ?????? ?????????? ???????????????? Most companies won't tell you why the last VP left. Get the real story. Next, red flags to watch for: ? CEO looks up to Steve Jobs and Elon Musk (now, that's your bar) ? Budget promises don't match the company's actual spend history ? No clear agreement on GTM strategy I've seen too many great marketers buried by bad companies. Don't let that be you. --------- This week's newsletter on The Forge, JK and I dive into The Hidden Realities of Landing a VP/CMO Level Role.