AbelsonTaylor Group

“Fiercely independent” is how we at AbelsonTaylor Group describe our agency. ADWEEK says this spirit means good things for clients: “Hiring an independent agency means you will hire the people who directly control the decision to work with you…” “It’s also bringing wild creativity and innovation because creative output isn’t in some codified, calcified rule book. You will not get rinse-and-repeat, recycled work in an independent, but instead a new solution tailored for your business problem and audience. You get surprise. The audience gets it, too.” Read more about how working with founder-led indie agencies like AT Group is a win-win for clients: https://lnkd.in/g2QC-zCn

Join us in congratulating Gage Sanders! His strong market research experience, top-notch problem-solving chops, and extreme ownership of his work have earned him a reputation for a tireless commitment to strategic quality and a promotion to Senior Account Planner. Congrats on the new role, Gage!

Celebrating our first year of building great work with these two! Congrats, Corbin Jasper and Jimmy Lomax!

Prost! We celebrated ATG Oktoberfest with beer, pretzels, competition, and a whole lot of gemütlichkeit. DYK Oktoberfest originally began in 1810 as a royal wedding celebration in Munich? It has since evolved into the world's largest beer festival we know today, attracting millions of visitors every year.

Join us in welcoming Valerie Zawada, our new Senior Engagement Strategist! Valerie will leverage her extensive background in qualitative consumer research design and strategic frameworks to drive deep engagement with our clients' brands. Her passion for purpose and people-centered strategies, will serve her well in this role. Thrilled to have you with us, Valerie!

Brands mistakenly believe that their budget forces them to concentrate solely on mid- or low-funnel performance-driven media at the expense of crucial branding and awareness efforts, but with recent technological advancements and the right strategy, brands at any budget can now leverage solutions that nurture every phase of the funnel and fuel real growth. In the MM+M Podcast episode, “Branding and Awareness in a Performance-Driven Landscape,” Terence Prudhomme dives into how AbelsonTaylor Group’s full-service media agency AT Activate (www.atactivate.com) has found a sweet spot for brands in the?modest- to mid-tier budget range, offering dynamic budget-agnostic strategies that stand apart from the larger holding companies.

Congratulations to our partners Neurocrine Biosciences, Inc., who won Company of the Year, and Sage Therapeutics and Biogen who, won Product Launch of the Year for ZURZUVAE (zuranalone) CIV, at last night’s PM360 Magazine Trailblazer Awards! Neurocrine’s Ann Cahoon and Christine Huelster; and the Sage/Biogen team, including Malina Munshi and Sarah Torres, and partners from Weber Shandwick, were on hand to accept the honors. Cheers to our teams for their dedicated, award-winning work, including Laura Paul and Jessica Glasson, who represented for AT Group!

In October’s Healthcare Marketers Exchange (HME), Yolanda Macias, Director of Diversity & Inclusion, shares how AT Group’s Psychological Safety Initiative helps to build a culture where all employees feel empowered to be their authentic selves at work. Read more at https://lnkd.in/g85eENji #DEI #PsychologicalSafety #WorkplaceCulture

AT Activate's Media Director Terence Prudhomme talks about branding and awareness in a performance-driven landscape in the latest episode of the MM+M podcast. Join Terence and host Lecia Bushak as they dive into the evolving landscape of media strategy, with a special focus on brands with modest- to mid-tier budgets. For more on AT Activate visit www.atactivate.com. To listen to the podcast go to https://lnkd.in/guVCQP3Q

October is Breast Cancer Awareness Month. Early detection starts at home—do your self-checks and schedule your screenings. Let's spread awareness and support one another this month and always. Together, we are United for a Cure. ??? #UnitedForACure #BreastCancerAwarenessMonth