ABC Brand / Design

Welcome to this week's Insights for Brand Builders?? where we talk about why outsourcing is more relevant than ever. We hope you enjoy the read and invite any thoughts, questions or just to say hello!

We invite you to join our weekly newsletter Insights for Brand Builders? (IFBB) where ABC Brand / Design talks about fresh perspectives and innovative strategies to supercharge your brand!

A personal thank you to those of you who’ve reached out. Save for some frazzled nerves, we are safe and doing well. Furthermore, ABC remains fully open, operable, and committed to the success of our clients. The work we do on your behalf is a welcome and much needed distraction. If you are able to support the relief effort in any way, we ask that you do so. Comments, questions, and/or inquires? Please reach out, we'd love to hear from you. . . . #lawildfires #wildfirerelief #palisadesfire #eatonfire #la #LAFD

Here's to a happy and healthy holiday season LinkedIn friends.?? . . . #brand #design #agency #losangeles

“I don’t care how good you think you are, or how great others think you are—you can improve, and you will". – Tim S. Grover . . . #sports #basketball #lakers #kobe #LA

Entrepreneurs, founders, CEOs, and CMOs. Don’t let organizational limitations stop you from achieving your goals. Capability Coverage? is your secret weapon for revenue generating success. Consultative or done-for-you. Pay as you go, cancel anytime. . . . #Fractional #Sales #Marketing #FractionalCMO #Revenue #ROI

Get the experience of world-class marketers at a fraction of the cost of hiring staff. Fractional services are pay-as-you-go, cancel anytime. . . . #Fractional #Marketing #Revenue #ROI

Get the leadership support your business needs without the long-term commitment and financial exposure that comes with senior hires. ? ? Our fractional pricing operates on a sliding scale consistent with the size of your business so ROI is never in question. ? ? Onboarding is turnkey. ? ? Available in 6 and 12-month engagements –ideal for temporary leadership in: ? ? → Brand ? → Marketing? → Go-to-Market? ? More info at: hello(at)abcbranddesign(dot)com?

The hallmarks of good packaging design.? ? →Attracts attention? ? Bold Graphics: Eye-catching visuals stand out in crowded retail environments.? Contrast: Using high contrast in design can help a product pop off the shelf.? Unique Design Elements: Textures, embossing, and windows can make packaging tactile and engaging.? ? →Communicates the brand and product? ? Clear Messaging: Concise text and easy-to-understand icons ensure consumers quickly grasp the product's purpose.? Storytelling: Packaging can convey a brand story or values, building a deeper connection with the consumer.? ? →Influences perceived value? ? Material Choices: Premium materials like matte finishes or metallic foils signal higher quality.? Sustainability: Eco-friendly materials appeal to environmentally conscious consumers.? ? →Facilitates Functionality? ? Ergonomics: Easy-to-open or resealable packaging adds value to the user experience.? Storage-Friendly Design: Conveniently shaped packaging encourages repeat purchases.? ? →Creates Emotional Engagement? ? Packaging that resonates emotionally can drive impulse purchases. And what brand isn't looking for that?? ? @abcbrand_design?