AB Brand and Marketing Agency

Some lovely news to start the week with – we’ve been named as finalists in the Small Business category at The Exeter Sustainability Awards ?? With Exeter aiming to become carbon neutral by 2030, the Exeter Sustainability Awards recognise and champion organisations who are making strides in this area, whether it’s a business, community group or school, or an individual going the extra mile in their community. Congratulations to all the other finalists! ??

Yesterday, our Digital Partner, Henry Sanford, spoke at Exeter Science Park for Business Information Point on all things sustainable marketing. ? His talk, "Your Marketing is Killing Me – What Can, and Should, Our Sector Be Doing to Deliver Greener Communications?", explored how marketers and comms professionals can take practical steps to reduce their environmental impact. We all have a responsibility to adopt greener communication strategies, and Henry’s session brought together key insights and ideas to help make that happen. ? A huge thank you to Business Information Point for hosting such an engaging and important discussion! ?? ? If you're looking for more ways to make your marketing more sustainable, check out our Greener Comms guide here ?? ? https://lnkd.in/dcJKPDut

Grab a coffee – our February newsletter has just dropped! ? Getting people to click on your ads or search listings can be tough. With more competition and shorter attention spans, even great products and offers can get ignored. But the good news? You don’t need a bigger budget to drive more clicks – just a smarter approach. Small tweaks to your copy, visuals and CTA can make ALL the difference. In this edition of our newsletter, we’re sharing simple, effective tips to help you stop the scroll and get more eyes on your content ?? Check it out ?? Let us know which tip works best for you!

Struggling to come up with fresh creative ideas? Try using Pinterest! We love Pinterest – whether it’s for digital ad campaigns or getting design inspiration, it’s a platform that we’ll always go back to. Using the right keywords on Pinterest can help you discover the latest design trends. Whether you're working on a branding project, home decor, or digital design, these keywords will point you in the right direction. Here’s what we’ve been searching for lately! ??

The Curiosity Days are back for 2025! ?? As a recap – Curiosity Days are one of our favourite benefits at AB. They’re an extra paid day off each year for our team members to explore something they’re curious about. First up is our big digital and data boss, Henry Sanford, who had a day out in London, visiting the London Dungeon! Devices were banned inside the Dungeon but the experience featured all the notorious characters in London’s history, including Jack the Ripper, Sweeney Todd, Mrs Lovett, Elizabeth Sawyer and Guy Fawkes. We’re all relieved that he survived the Torture Chamber! Check out some of Henry's photos from the day ??

What does your brand’s font say about you? ?? You might think that your font selection is a throwaway choice. But the truth is, fonts have the power to evoke emotions and influence how your audience perceives your brand. Our Senior Designer, Millicent Teague, breaks down the psychology behind font choices. Let us know if you agree in the comments!

Happy Valentine’s Day! ?? You’ve all got us feeling a bit hot under the collar, if we’re being honest. That’s why AB's team of cupids has been busy spreading the love this week, sending a special treat to some of their ultimate marketing and creative crushes ?? Look out for a pretty pink envelope coming to a desk near you!???

Yesterday, our Digital Partner, Henry Sanford, spoke at the EMIG - Ethical Medicines Industry Group event in London, on a topic close to our hearts – sustainable marketing. His session focused on how organisations can adopt greener communication strategies, including practical tips to help pharmaceutical marketers make their marketing and comms more sustainable. Check out some of his photos below! If you’re interested in diving deeper into sustainable marketing, take a look at our Greener Comms guide on our website ?? https://lnkd.in/dcJKPDut A huge thank you to EMIG for hosting such an enjoyable event! ??

Are you using Pinterest in your ads strategy? If not – you’re missing out! ?? In our latest blog, our Digital Marketing Manager, Lucy Hollox, talks about the benefits of advertising on Pinterest and how its latest AI features can boost your results on the platform. Read the blog below ?? https://lnkd.in/e-snU_55

Running Meta ads but struggling to get clicks? You’re not alone. With so many ads competing for attention, it’s harder than ever to stand out. But after testing many digital ad campaigns, we’ve found that small simple actions can make a real difference to your clickthrough rates (CTR) ?? In our latest blog, our Digital Marketing Manager, Justin E., talks about the top five tactics that can help you boost your CTR on Meta ads. Covering everything from video length to optimising your call-to-actions (CTA), we hope you’ll come away feeling inspired to test them in your own digital ads. Click the link below to read the blog ?? https://lnkd.in/excgEa5g