AAF Tampa Bay的封面图片
AAF Tampa Bay

AAF Tampa Bay

广告服务

Temple Terrace，Florida 640 位关注者

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关于我们

The American Advertising Federation - Tampa Bay exists to support its members, the community, and the advertising industry. The AAF Tampa Bay (American Advertising Federation of Tampa Bay) is a chapter of the American Advertising Federation (AAF), which was established in 1967 when two regional advertising organizations joined forces: The Advertising Association of the West (AAW) and the Advertising Federation of America (AFA). AFA and AAW’s roots date back to the early 1900s when advertising professionals identified a need to join together for the protection and promotion of their trade. AAW and AFA worked to raise the standards of advertising through education and self-regulation. In 1911 the AFA organized a national vigilance committee and launched the “truth in advertising” movement, the forerunner to Better Business Bureaus. The advent of commercial air travel and advances in telecommunications enabled AAW and AFA to better coordinate their efforts when dealing with the federal government, and eventually to coalesce, forming the AAF. Today, AAF is headquartered in Washington D.C. with a Western Region Office in San Francisco. AAF represents over 50,000 advertising men and women in all industry segments, working together to achieve the AAF mission.

网站
https://aaftampabay.org/
所属行业
广告服务
规模
51-200 人
总部
Temple Terrace，Florida
类型
非营利机构
创立
1967

地点

AAF Tampa Bay员工

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动态

  • ?? Introducing our new AAF Tampa Bay Member Spotlight! Each week, we’ll feature a member making an impact in the industry. First up: Mike Latka, Digital Sales Director at Strategus. #AAFTampaBay #MemberSpotlight Mike, can you tell us a little about your current role and the company you work for? I’m a Digital Sales Director at Strategus. My role is to develop and execute strategic sales plans to achieve revenue targets and drive business growth. Present and demonstrate our digital advertising solutions to key stakeholders, showcasing the Strategus value proposition and benefits. Build and maintain strong relationships with clients while providing white glove service. Strategus is a CTV first programmatic, fully managed partner. We do all the heavy lifting, talk through who clients are trying to reach, what that audience is, and then we leverage all the data inside of the geographic areas you want. Then in an omni-channel way, starting with :15 or :30 second videos we explain to the consumers “hey we are in your market, here’s what we offer. Here’s our special of the week, whatever those things are” and then from there once the niche audience we want to reach has been exposed we deliver them retargeted ads on a video and display level across all their devices, all the channels to get them to move down through the funnel and convert.

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  • WOOHOO! ??

    查看Ralphy Perez的档案
    Ralphy Perez

    Brand Activator | Performance Marketer | Strategist | Collaborator | Marathon Runner | Senior Field Marketing Manager

    It’s Addy season and it’s a great time to see the inspirational work that our local advertising communities produce as well as celebrate their success. Spectrum Reach had the privilege of sponsoring the AAF Tampa Bay American Advertising Awards along with the Best of Bay Television category. Ana Floriano Thompson and I shared the exciting news that Farmore won the category with their work with Cigar City Brewing for “How to Jai Alai.” Big shout out to our internal creative team, Kernel for their Silver award and Judge’s Choice award!

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  • CONGRATULATIONS! ??

    查看Ana Floriano Thompson的档案
    Ana Floriano Thompson

    Local TV, Digital Media, and Programmatic Account Executive at Spectrum Reach | Bay News 9

    What a great night at the 2025 ADDY’s ?? Our Spectrum Reach production team, Kernel, brought home three awards—including the prestigious Judges’ Choice! Beyond proud of our team and all their hard work. Ralphy Perez and I had the honor of sponsoring and presenting the Best of the Best Bay, Television category, where we got to celebrate this year’s winner! A huge shoutout to the incredible board members who made this event possible. It’s been a great year serving as Communications Chair, and I’m so grateful for the experience! ?? AAF Tampa Bay

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