From our Founder, Courtney Holm...
"Seven years on since our launch to the public, we are announcing a strategic transition for the A.BCH brand. By March 2024, we will wrap up all selling and making of new clothes.
It’s a bittersweet thing for me to write, because I really do still love to design and make clothing for others. It's been my life and my greatest joy these past seven years. I love seeing your reaction when you try on a customised garment for the first time. I love opening a message of gratitude after something has been delivered from an online order that’s been the first thing to fit you perfectly in years. Even when things weren’t quite right, when you gave me an opportunity to fix it for you, either through a customisation or offering our advice and then knowing you’d be back again and again. Troubleshooting repairs made me so happy.
Those moments are so precious to me and they’re the primary reason for A.BCH continuing in a clothing-making capacity for so long.
I always said that we might not make clothes forever, but it doesn't mean A.BCH is entirely going away. In fact, this is something I have known deep down would happen eventually. You see, we started when there was barely a mention of sustainability, in a world where the circular economy was relegated to early adopter conversations and academia.
Today, these concepts are exploding onto the market, and as a result of what we have achieved at A.BCH, I have something more I can offer the fashion industry. Something that’s quite difficult to do when you are running a brand in the small scale, labour intensive and hands-on way I have (much as I loved it). I feel a deep desire to share the knowledge, practical years of experience and the many ideas I have with others and allow the A.BCH team to do the same. I want to help this industry transition to circularity in a meaningful, equitable and sustainable way. My dreams have to grow beyond A.BCH to make that happen.... "
read the full post including important dates at https://lnkd.in/g-UyXmWd
