A-Frame Brands

?? The cat’s out of the bag (and the dog too)! ???? Super excited to share our partnership with Bath & Body Works on the design, development, production AND launch of Purrfect Paws grooming care and accessories! At A-Frame Brands, we’re always searching for ways to meet unmet consumer needs, and this pet care line hits the mark perfectly. Big congrats to our amazing design team led by Shena Clarke and our operations genius Avantha Arachchi for making this vision a reality. ???? Don’t wait—grab yours now (or should I say meow?)! Check it out here https://lnkd.in/gnCPP_5g #Partnership #PetCare #BathAndBodyWorks #PurrfectPets

Check it out! Congratulations to our dear friends #LarrySims and Gabrielle Union on the launch of #SimsStyle and #Flawless in JCPenney Salons! Under a unique new partnership that A-Frame Brands was able to help craft, JCP is offering eight of Larry's most famous Red Carpet styles featuring Flawless Products to customers, done in under two hours all at an accessible price. What an amazing job everyone did, but special thanks to our partners at JCP (and my old friends!) Michelle DeMartini Wlazlo Wendy Santana Jo Osborne Lisa Green

At this year's ADCOLOR Conference and Awards, PRIDE at ADCOLOR is partnering with Wieden + Kennedy, proudly presenting to you: ??? BEYOND VISIBILITY: Advancing Trans Rights, Equity, and Allyship in Challenging Times | 4:15pm - 5:00pm PST - Shar Jossell - Journalist, GLAAD Media Institute Consultant, President at The Los Angeles chapter of the National Association of Black Journalists - Avantha Arachchi - Chief Operating Officer, A-Frame Brands - Justin David Sullivan - Broadway Actor, Singer, Artist - Nico Calvo Rosenstone - Diversity, Inclusion, and Belonging Strategy Partner LinkedIn - Tiana Tukes - Founder, Tukes & Company As we approach both the US presidential election and the onslaught of anti-trans and anti-LGBTQ legislation and violence that has been pervasive in American life in recent years, it’s more important than ever for the queer community to take an active role in fighting for trans rights and telling stories around trans equity. The PRIDE Community group is focused on bringing together a panel to discuss these themes and share poignant, relevant and timely stories of impact, progress and hope. We hope that this panel will challenge our audience to consider ways in which they may perpetuate anti-trans sentiment, and have folks re-consider how to create more equity for the trans community as they look to increase representation and continue to positively humanize the community. In honor of Transgender Awareness Week (11/13 – 19) and Transgender Day of Remembrance (11/20), we are privileged to invite this powerful panel of trailblazers and experts to join us on our annual PRIDE@ADCOLOR panel. Thank you to our partners: - Wieden + Kennedy, Saedra Bracy, Hunter Mitchell-Adams, Mimi Munoz - GLAAD, Sarah Kate Ellis, Meghan Bartley, Alex Schmider and my ADCOLOR team Syma Mian Joeden Hernandez, Mark Zangrilli, Tiffany R. Warren Ana Leen. #ADCOLOR #ADCOLOR2024 #OFFMUTE #LGBT #DEI #Media

Did everyone catch LOVED01 launching on QVC earlier this month!? Let me just take a minute to recognize the unique brilliance of our partner #JohnLegend, who is an incredible founder that is truly dedicated to the success of everything he does. Not only did John go on air with QVC to smashing success and sold out products, he also made an appearance on CBS Mornings the week prior, and, along with our amazing partners at Knocking, helped Loved01 to reach millions more viewers there. All this followed by being named one of #OprahsFavoriteThings for 2024 last week. I’ve long said that traditional physical retail will always be a relevant and important channel for every brand. But John and Loved01 are proving that live selling in traditional media is also still a formidable and effective channel for brands to scale. I can’t wait for you all to see what we have up our sleeves in the coming weeks and months - there’s more appearances coming! What an incredible team effort this brand has been. Onward! A-Frame Brands

Did you know that there are now more households with pets (~70%) than children in the U.S.? A-Frame Brands is excited to announce the launch today of our latest brand, #PurrfectPaws, a new pet beauty & grooming brand that we custom developed in partnership with Bath & Body Works, now available exclusively in their stores and online. This incredible brand was built out of our internal brand development studio, which is now working with a range of global channel partners in retail, travel, f&b, sports, fitness, media and beyond to develop bespoke proprietary brands that focus on new opportunities created by the latest demographic and pyschograhic trends. Stay tuned! There is more coming very soon. Thanks to all who helped bring this amazing brand to life!

Martin Ekechukwu from A-Frame Brands discusses how working with Knocking and their media partners helped them identify a particular audience that resonates with their products. Knocking's media partners are supported by the dedication of their unique audiences. Where in-ad content brings a generally passive audience, Knocking's in-content segments unlock new revenue streams due to the viewership quality of the network partners. Martin shares, "If you can serve them something that solves a problem for them, there's an immediate connection." Head to Knocking.com to see how this has been true across their brand partnerships. #ThisIsKnocking #OpenDoorInsights #EcommerceInsights #ContentandCommerce