Did McAlister's Deli just rewrite the customer loyalty rule book? ?? The fast-casual recently launched a loyalty program that promises to personalize the guest experience in new ways. With its revamped program, McAlister's staff now determine members from non-members when guests enter the restaurant, allowing them to offer membership perks or invite new sign-ups during table service. But how is it taking shape at the customer level? ?? We sent 50 independent evaluators to 50 McAlister's locations nationwide to uncover the truth about what’s happening on the ground. No biases. No assumptions. Just data. What did we learn? ?? Where McAlister's is meeting its loyalty program promises ?? Where the brand is falling short ?? And how it can close the gap between intention and execution Unbiased assessments like this are powerful tools for brands—they bridge the disconnect and help leadership see what customers experience firsthand. ?? Swipe through our Pocket Shop findings to see how McAlister's stacks up and why every brand could benefit from this kind of honest evaluation. #McAlistersDeli #CustomerExperience #CX #MysteryShopping #CXMatters #BrandGrowth #MarketResearch DISCLAIMER: This report was independently prepared by A Closer Look, LLC (ACL) with no ties to McAlister’s Deli and without receiving any compensation from them or related entities. It relies on publicly available data and independent research. Reasonable steps were taken to ensure accuracy, and no proprietary or confidential information was used. The report is for informational purposes only and does not constitute financial, investment, or business advice. ACL accepts no liability for decisions based on its content.
关于我们
For over 25 years, A Closer Look has been a trusted partner to some of the world's leading brands, helping them understand and enhance their customer experience. As a customer experience consultancy, we specialize in collecting first-party customer journey data and providing authentic, actionable insights that enable brands to build enduring, customer-centric loyalty. Our expertise spans across various industries, including e-commerce, entertainment, hotels, restaurants, retail, and senior living. We offer a comprehensive suite of services, such as mystery shopping programs, real-time feedback, market analyses, and customer experience survey management, to illuminate what truly matters to your customers. At A Closer Look, we go beyond merely providing data. Our talented storytellers dive deep into your customer insights, crafting detailed narratives that give you a genuine understanding of your customers' voices. We then provide strategic guidance on impactful improvements, helping you move beyond price-driven loyalty and foster authentic, lasting relationships with your customers. With our data-driven approach and analytical reports, we make it easy for you to drive ROI and enhance customer loyalty. Partner with A Closer Look to gain a competitive edge by delivering exceptional customer experiences that resonate with your target audience.
- 网站
-
https://www.a-closer-look.com
A Closer Look的外部链接
- 所属行业
- 市场调研
- 规模
- 51-200 人
- 总部
- Cumming，GA
- 类型
- 私人持股
- 创立
- 1994
- 领域
- Mystery Shopping、Market Research、Web Surveys、Customer Experience、Data Analytics、Consumer Insights、Customer Feedback、Consumer Consulting、Market Analysis、Focus Groups和Feedback Studies
地点
-
主要
获取路线
US，GA，Cumming，30041
A Closer Look员工
动态
-
Your customers won't wait forever. New research shows the exact response time window you have before losing a sale to locked merchandise. Get the data to optimize your security strategy. Download our free, ungated report. https://hubs.li/Q03d7X2t0 #RetailStrategy #CustomerService #RetailOptimization #LossPrevention #RetailTrends
-
-
LPT: If you like the Starbucks Spring Edit menu, here’s a trick to get cheaper iced drinks: ? Snap a pic of your drink on FotoPay ?? ? Pocket $2.00?? Why not make some money back from your Starbucks addiction? Download FotoPay now and check for nearby gigs. They may be cash sitting on the table.?
-
-
Just had another one of those ???????????????????? ?????????????? ??????????????????????, that honestly seem to be harder and harder to find these days. Check out my guys Enrique and Pablo, working the bar at the Catalonia Hotels & Resorts in Madrid on the Gran Via! Here is what made them special - a skill that I believe is being totally lost amid our self obsession with social media and phones. ?????????????????????? ??????????????????. A real #cx super power ?? ??♀? What is it? ?? ????? ?????????????? ???? ???? ?????????? ?????????????? ?????? ?????????????? ???? ??????? ???? ????????????????? ???????????? ??????. ???? ??????'?? ???????? "????????????????" ???? ???? ?????????? ?????????????????????????? ?????? ????????????! Here is what Enrique and Pablo did the ENTIRE time I was there ?? (yeah, okay I was there a lot ??) ?? ?????????????? ???????? ????????????????: They kept an eye on me (and everyone else) noticing when a guest was looking around for help, and stepping in BEFORE they have to ask. ?? ???????????????????????? ??????????: They asked if I wanted another drink BEFORE I was completely finished. I watched as they waited for just the right time in the guest conversation to ask questions - never interrupting. ?? ?????????? ??????????????, ?????? ???????? ????????????????: They PROACTIVELY took care of not just the people in the bar but the very large groups that gathered in the lobby each night. They made this experience more than "just another bar" - they made it an experience and for that I say! ???????? ????????! Hey Catalonia Hotels & Resorts show these guys some ??! These are the folks that drive your business! I will never meet the CEO of your organization but I have met these awesome humans and next time I am back in Madrid, rest assured I will be back! #frontlinelove #renegadcx #cxbeyondborders
-
-
Move beyond discount-driven relationships to emotive loyalty. Learn how authentic customer feedback creates lasting connections that drive sustainable revenue. https://hubs.li/Q03d7HgV0 #CustomerFeedback #VoiceOfCustomer #CustomerInsights #CXStrategy #CustomerEngagement #MarketResearch #CustomerLoyalty
-
-
??Big news: new FotoPay gigs at Scooter's Coffee ?? Order one of the drinks below, snap a pic in FotoPay, and—BOOM!—$2 in your pocket! ???? ??? The Leprechaun ??? Lucky Charms Iced Latte ??? Strawberry Blossom Red Bull Infusion This is the kind of luck we like—getting paid to sip coffee! Download FotoPay now to start snapping and earning at Scooter’s! ????
-
-
In this episode of CX Innovators, Chris Gillen, CEO of A Closer Look chats with Judy Mottl from https://lnkd.in/dJCjwYy about how brands can build lasting customer relationships through exceptional experiences—not just promotions. For 25+ years, A Closer Look has helped brands uncover and fix the gaps in customer experience, driving loyalty and profits through meaningful connections. Tune in to learn how to create loyalty that lasts: https://lnkd.in/dfDw9HUA #CustomerExperience #CX #BrandLoyalty #Podcast
-
Ever been paid for striking a pose with ice cream? ???? We’ve just added hundreds of Dairy Queen gigs to FotoPay. Just snap a Foto of a DQ ice cream cone—any flavor, dipped or not—with the front label visible. Not only that, but on March 20th it’s Free Cone Day, so you can literally get paid to enjoy ice cream. ???? Download FotoPay today and get ready for your freeze frame! ????
-
-
CEOs: Learn how extraordinary customer experiences drive sustainable growth and the strategic initiatives that can balance high-level vision with operational excellence. https://hubs.li/Q03c4Hwj0 #CustomerExperience #CEOLeadership #BusinessStrategy #CX #CustomerSuccess #BusinessGrowth #Leadership #CustomerValue
-
-
Our St. Patrick's Day gig at Krispy Kreme is almost over. ?? Krispy Kreme is giving away free O'riginal Green Glazed Doughnuts to anybody wearing green today! ???? You can also earn an easy $2 by snapping a quick selfie with your donut on FotoPay! ???? Here’s how to get involved: ? Step 1: Download FotoPay ? Step 2: Find a Krispy Kreme gig near you ? Step 3: Grab an O'riginal Green Glazed Doughnut ? Step 4: Snap a selfie on FotoPay to get $2! But don’t wait—these gigs (and donuts) are flying off the shelves! Snap ‘em before they’re gone! ???? No purchase necessary. Search for FotoPay on App Store and Play Store.
-