Podcast: A Better HR Business

We've always admired business leaders who build communities focused on learning and mutual support — it's one of the most powerful ways to accelerate growth for the people involved. In a recent episode on the podcast, Ben had the pleasure of speaking with Emma Djemil, founder of Be Unstoppable and the HR Club, an empowering career development network for women in HR. Emma’s mission is clear: help women in HR recognize their inherent strengths, embrace their potential, and turn their work into a fulfilling and positive aspect of their lives. One of Emma’s standout initiatives is The HR Big Meet, an energizing event designed to connect, inspire, and elevate HR professionals, especially women. In the conversation, Emma also shares insightful tips on running effective, credibility-enhancing in-person events—including tackling the unique benefits and challenges. Listen to this episode to hear Emma’s inspiring journey—from traditional HR disillusionment to championing holistic well-being for HR practitioners—and discover why authenticity and community are critical to lasting success. ?? Tune in on Apple, Spotify, or the Get More HR Clients website here: https://lnkd.in/gWh5DtP

Having worked with hundreds of HR-related consultants and businesses worldwide, Ben Geoghegan has discovered key marketing strategies that can drive the growth of a thriving HR business…

Stepping back and examining your business from an outsider’s perspective can be very helpful. Try imagining what changes a new owner would make if they took over your business. You might be surprised to discover that there are simple, low-cost ways to add value and improve the overall success of your business. Take some time to reflect on this question and if you need help, get in touch with Ben. For the full episode and show notes, visit the Get More HR Clients website or find the 'A Better HR Business' podcast on Apple, Spotify, and other players.

Many business owners get stuck doing 'busy work' that could easily be delegated. These days, virtual assistants have become essential partners for many business owners - helping businesses streamline operations, improve efficiency, and focus on growth. Ben recently spoke with his long-time and much-appreciated virtual assistant, Victoria I., about how working with a virtual assistant can transform your business operations. In a wide-ranging discussion, Victoria and Ben talked about: ? The comprehensive services a virtual assistant (VA) can provide. ? Who the ideal client is for a VA. ? Common misconceptions about virtual assistants. ? Essential tips for first-time VA users. ? How to build an effective and productive working relationship. ? And much more. You can find the podcast discussion and show notes on the Get More HR Clients website and the A Better HR Business podcast on Spotify, Apple, and elsewhere. If you want to work with Victoria, you can find her contact details here: https://lnkd.in/euZKebpF

"Navigate the competitive landscape with a strategic edge: study your rivals, innovate relentlessly, excel in service, master marketing, and uphold a stellar reputation." Mary Cullen (Founder and Managing Director of Insight HR) shared so much excellent advice for other business owners when she joined Ben on the podcast a little while ago. With a growing team of 16 members, Insight HR combines academic prowess with extensive industry experience, providing a unique perspective not often found within internal HR departments. In a wide-ranging discussion, Mary and Ben talked about: ?? How Insight HR helps companies in Ireland. ?? When to hire and how to structure operations as the business grows. ?? The extensive and impactful range of free education and information provided to employers by Insight HR. ?? How Insight HR brings in work from new and existing clients. ?? How to double the business in one year. ?? Growth advice for other HR-related businesses. And much more - thanks, Mary! Check it out on Apple Podcasts, Spotify, or on the Get More HR Clients website here: https://lnkd.in/eY-uQX-y

Uplevyl is redefining AI to support women in the workforce, especially by helping companies elevate more women into leadership roles. Ben was delighted to be joined on the podcast recently by Shubhi Rao, the founder of Uplevyl, the world’s leading AI-for-women-by-women company. Uplevyl's groundbreaking platform ensures that AI avoids bias and promotes gender equality with tools and insights that empower women to succeed and lead. It is a safe space where women can connect, learn, and grow. In a wide-ranging discussion, Shubhi and Ben talked about: ? Understanding the gender gap in workplace leadership and its implications for companies. ? Leveraging data to offer tailored resources at democratized costs for early to mid-stage women. ? Developing AI-driven solutions for women's professional, personal, and financial challenges. ? Using Uplevyl to enhance attraction, retention, and sense of belonging among women in the workplace. ? Emphasizing the need for curated, trustworthy data in AI applications to avoid inherent biases. ? What the Uplevyl team is doing to grow the business. ? And much more. Listen now: https://lnkd.in/ecSG8Qg7 You can find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.

AI is shaping our future, but did you know it could be holding women back? A study from MIT and the Stanford Human-Centered AI Institute found significant gender biases in commercial AI systems, often reinforcing stereotypes and limiting women's opportunities in the workplace. This is why Ben was excited to speak recently with Shubhi Rao, the founder of Uplevyl, the world’s leading AI-for-women-by-women company. Uplevyl is leveraging AI to support women in the workforce, especially by helping companies elevate more women into leadership roles. Their groundbreaking platform ensures that AI not only avoids bias but actively promotes gender equality by providing tools and insights that empower women to succeed and lead. Gender bias in AI is more than just a tech flaw—it's a challenge to progress. Ben was really impressed by Shubhi and Uplevyl’s commitment to turning this around and building a fairer, more inclusive future for women in all industries. We're looking forward to releasing the full interview on the podcast later this week.?

Interested in getting more media exposure for your business? In a recent episode of the Podcast: A Better HR Business, Ben Geoghegan spoke with Kerry Barrett, an Emmy Award-winning journalist and expert in media training and PR, about how HR business owners can enhance their credibility and visibility through strategic media placements. In a wide-ranging discussion, Kerry and Ben talked about: ?? Identifying compelling topics that balance business and life experiences for media pitches. ?? Researching and targeting journalists who cover one’s niche, and setting up Google alerts for relevant media trends. ?? Developing engaging pitches that resonate with journalists and using email strategically, timing your outreach effectively. ?? Understanding media schedules to pitch both evergreen and timely stories. ?? Enhancing on-camera presence with energy, engagement, and effective body language. And much more. You'll find the show notes and full interview here: https://lnkd.in/eiSP38P3 You can also listen to the interview on Apple Podcasts, Spotify, and elsewhere. Stay tuned for more interviews including with Shubhi Rao from Uplevyl, Brandy Burch from Benefitbay, and David Jones from Mercer Talent Enterprise.

Hiring the right talent is becoming increasingly challenging for companies as they face growing competition for skilled workers, especially in the frontline and essential sectors. Thad Price, CEO of Talroo, a talent-matching marketplace focused on sourcing frontline and essential workers, joined Ben Geoghegan on the?podcast to discuss Talroo's innovative approach to job advertising, utilizing data-driven strategies to uncover hidden talent across the internet. In a wide-ranging discussion, Thad and Ben talked about: ? Understand how using data and audience targeting can revolutionize job advertising. ? Using AI to qualify job candidates efficiently. ? A key piece of Talroo's thought leadership: The Frontline Worker Index. ? What the Talroo team is doing to grow the business. ? And much more. Thanks, Thad! You can find the podcast discussion on the?Get More HR Clients?website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. For show notes and to see details of our previous guests, check out the podcast page here: https://lnkd.in/gFgm3cc

There are so many options out there for people trying to grow their HR-related business. This leads to questions such as: Should we be running paid ads somewhere? Do we need a blog? What should we be posting on LinkedIn? Which types of companies should we approach? Why are they ignoring us? Should I write a book? What about Google AdWords? What should we say on our website? Should we be making videos? How should we send emails? Hubspot, Mailchimp, Active Campaign, or something else?? How do we decide what to offer? What’s the right angle to take in sales meetings? How do we get more clients? And most common: ‘What should we do next?‘ People often feel a little overwhelmed. Now, one size does not fit all. Not every marketing method is right for your business There are so many different ways to promote your HR business. So here’s a simple 5-step process you can use... 1. Get crystal clear on your ideal client types and make sure your service offerings are aligned so they are more appealing to your ideal clients. Find your business sweet spots. Nail down your sales messaging to use in all your sales and marketing. 2. Identify your marketing preferences & roadblocks. Play to your strengths. Then select the best marketing methods for your business. This is different for every person and every business. Depends on your personality, your preferences, your budget, and your goals. 3. Create your 90-Day Marketing Plan. Set out your plan in a clear one-page Gantt chart with specific goals and activities. One consultant I know credits her program of 90-Day Marketing Plans as being the main driver for her to rapidly racing from being a solo consultant to becoming a highly successful million-dollar+ consulting company with staff clients right across the country. 4. If you plan to spend money, you’ll want to create your marketing budget. This should be a clear, one-page spreadsheet tracking expected vs actual marketing spend. 5. Work the plan and track your business goals & metrics. Start with the end in mind, right? What numbers do you want to achieve and how will you measure your progress? Set realistic targets and work towards them every day like clockwork. More on this here: https://lnkd.in/exxGUegs