85SIXTY

Conceptualization?? Execution?? Results The 85SIXTY team loved collaborating with Ascent Protein to bring this campaign to life -- from #SanDiego all the way to #TimesSquare. #dtcbrands #videoproduction #advertising

Another social platform? We know, we know...??? It’s still early days for Bluesky Social, but don’t miss your chance—secure your handle now before someone else does. #bluesky #socialmedia #socialmedianews

?? Missing our live session? Here’s what you need to know! ?? At brightonSEO, Benj Arriola is delivering an impactful session on harnessing #Python and #datascience for next-level #SEO analysis. Head over to Track 3 to catch his talk. ?? Whether you're attending it live or want the highlights, here’s why this talk is very timely for today's marketers: ?? Key Takeaways: - Practical ways to integrate Python into your SEO workflows. - How data science transforms raw data into actionable strategies. - Advanced techniques to uncover insights that elevate your marketing performance. ?? In today’s data-driven world, mastering these tools is essential for marketers looking to stay ahead of the curve. Don’t just analyze your data—leverage it for real impact. ?? Ready to dive deeper? Stay tuned for more insights from this session or reach out to learn how these tools can supercharge your SEO strategy! #SEO #Python #DataScience #brightonSEO #MarketingInnovation #DigitalStrategy #AI

?? Perplexity Shopping: A New Opportunity for Shopify Merchants At 85SIXTY, we’re inspired by innovations that connect merchants with customers more seamlessly—and Perplexity Shopping is doing just that. By blending AI-powered research with commerce, it’s creating exciting opportunities for Shopify merchants to reach new audiences and drive sales. ?? What’s in it for Shopify Merchants? - Integrated Reach: With Shopify’s partnership, Perplexity Shopping connects your products to an engaged audience actively seeking to purchase. - Shop Pay Integration: Merchants using Shopify’s Shop Pay gain an edge with a streamlined checkout process, enhancing conversion rates and customer trust. - Expanded Visibility: Perplexity leverages AI to surface your products during users' tailored research journeys, ensuring you’re seen at the right moment. ?? Why This Matters This new channel combines the power of AI-driven search with commerce, putting merchants directly in front of high-intent buyers. Whether users are looking for the perfect gadget, planning an event, or exploring niche products, your listings could be part of their journey. ?? Key Opportunity As Perplexity transitions from a research tool to a full-fledged commerce platform, early-adopting merchants gain first-mover advantage—reaching customers with less competition while the platform grows. Now’s the time for #Shopify merchants to capitalize on this low-friction, high-impact opportunity. ?? Learn more: perplexity.ai/shopping #AICommerce #ArtificialIntelligence #EcommerceInnovation #TechForRetail #FutureOfShopping #RetailTech #EmergingTrends

?? Exciting Insights Ahead! ?? We're thrilled to share an incredible session from brightonSEO that you won’t want to miss! ?? Join Benj Arriola as he explores the integration of #Python and #datascience within SEO analysis. In an era where data-driven insights dictate strategic decisions, mastering these tools is crucial for marketers aiming to achieve a competitive edge. ??? Session Highlights: - Learn practical applications of #Python in #SEO. - Discover how data science can elevate your SEO strategy. - Gain insights on effective data analysis techniques to enhance your marketing efforts. Whether you are an experienced marketer or just beginning your journey, this session is packed with insights that can redefine your approach to SEO. Don't miss the chance to learn from a leading expert in the field! ?? Check out the session here: https://lnkd.in/gJQvT3x6 #BrightonSEO #SEOTips #DataScience #DigitalMarketing #Python #MarketingStrategy #ContinuousLearning

It all starts with good data...

?? Meltwater Summit 2024: Key Takeaways for Marketing Success ?? Julia Sullivan, our Director of Social Strategy, attended the Meltwater Summit in NYC, gaining crucial insights from industry leaders at Google, TikTok, and NASCAR. Key highlights: Speed and Agility are essential—capitalize on trends quickly to drive success, as Ryan Reynolds highlighted with his “fastvertising” concept. Also, a winning strategy demands Curiosity, Creativity, Connectivity, and Cultural Knowledge. Stay ahead by embracing these principles and enhancing team collaboration in 2025. Ready to apply these insights? ?? #Marketing #SocialMedia #AI #Creativity #BrandStrategy #MeltwaterSummit2024 https://lnkd.in/gjqv7Na8

?? A Shift in Perspective: Testing for Learnings, Not Just Outcomes ?? In the world of A/B testing, it's time for a paradigm shift. Instead of focusing solely on immediate outcomes, we should harness the true power of A/B testing: learning. Our VP, Customer Experience, Trevor Aneson speaks with AB Tasty about prioritizing learnings. Every test result — whether it meets KPIs or not — becomes a stepping stone to refining your strategies. It’s about gathering actionable data that informs not only your marketing campaigns but also your product design and overall strategy. Embrace this learning-focused approach and watch as it transforms your business's growth trajectory! ???? #ABTesting #MarketingStrategy #CustomerInsights #GrowthHacking #DataDriven #BusinessGrowth https://lnkd.in/gsj-Eiyh

Exciting AI Trends Ahead for Our Email/CRM Team! ?? Recently, our team sat down with our partners at Klaviyo to dive into their #AI roadmap and explore how it will enhance our offerings for our client partners. Brian Perkins, our Associate Director of CRM Marketing, shared his insights: "For teams like ours, 'integration' is the keyword. Klaviyo’s AI features are seamlessly built into our existing workflows, designed to work with us, not as a separate element. We’re looking forward to making our efforts more efficient and pushing our results even further." At 85SIXTY, we’re thrilled about the future of #AI with Klaviyo: - Smarter, more precise segmentation tools are moving us closer to 1:1 personalization, enabling us to reach the right people with tailored messages. - Smart recommendations based on benchmarking will help us utilize insights more effectively. - A new feature paired with guided IP warming identifies disengaged profiles and builds exclusion lists, maximizing engagement and maintaining sender reputation amidst changes in Google and Yahoo requirements. ?? #AI #CRM #EmailMarketing #Klaviyo #85SIXTY https://lnkd.in/gnNztVzH

?? Important Update: On July 1, 2024, UA properties will be officially replaced by GA4. ?? All UA services and APIs will be shut down, and any UA data and settings accessed or used via advertiser, publisher, or product integrations will no longer be available. This means: ? UA goals & e-commerce transactions will stop tracking ? Audience lists will be closed ? API requests will fail (e.g., Looker Studio dashboards will be blank) ? Attribution Projects will be deleted Hopefully, you've already migrated to GA4. If not, here are some quick tips to help you this week: ? Download or export your data now using Google’s Export Guide (this data will be deleted) - https://lnkd.in/eVZa-f6x ? Set up your GA4 property and follow Google’s Migration Guide - https://lnkd.in/gUDBbHZQ Don't wait until the last minute. Transition smoothly to GA4 and keep your data intact! ?? #GA4 #GoogleAnalytics #WebAnalytics #DigitalMarketing #HelpfulTips #UniversalAnalytics