???????? ?????????? ???? ?????????? [?????? ????????????]: Our new Consumer Digest reveals how today's shoppers seamlessly switch between online and in-store! ?? Discover what drives omnichannel behavior and how savings could boost digital sales: https://bit.ly/3Dxcxb9 ??: Lauren Watkins #8451Proud #Omnichannel #HybridShopping #RetailTrends
84.51?
商务咨询服务
Cincinnati,Ohio 51,651 位关注者
A retail data science, insights and media company creating more personalized and valuable experiences for shoppers.
关于我们
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage first-party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.
- 网站
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https://www.8451.com
84.51?的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 1,001-5,000 人
- 总部
- Cincinnati,Ohio
- 类型
- 私人持股
- 创立
- 2015
- 领域
- Data Science、Customer Engagement、Media Optimization、Retail Media 、Media Planning、1st Party Data、Kroger Precision Marketing、Digital Media、Data Insights、Advertising 、Insights、Engineering 、Consulting、Science、Consumer Research 、Product & Design 、Behavioral Analytics、Consumer Packaged Goods 、Trade Associations 、Agency、Agencies、Health、Technology 、Media和Insights
地点
84.51?员工
动态
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???? Our Enterprise Operations team is drinking dirty sodas and taking clean shots for March Madness! ???? Congrats to Tanner Griffin for winning the Enterprise Operations pop-a-shot bracket last week. And a special shoutout to the culture club team who pop-ed up a great event with popcorn ??, (soda) pop??, and the pop-a-shot tournament ??. #8451Proud #MarchMadness
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?We’re proud to support associates turning their passions into impactful action through our Employee Grant Stipends program. Learn how our people are supporting causes like environmental stewardship, cancer research, providing meals to others, and connections between universities and businesses: https://bit.ly/4imWH23 ? #8451Proud #LivingOurPurpose #Community #Volunteering #GivingBack
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Congratulations to Nick Hamilton Senior Vice President of Kroger Precision Marketing and Commercial Technology, who is among the list of Path to Purchase Institute 2025 Retail Media Awards honorees. The program recognizes innovative leaders who are leveraging or helping others leverage retail media for successful digital and omnichannel campaigns. Learn more: https://bit.ly/41I2yb3
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Rapid shifts in consumer expectations = implications for shopper engagement. ? Join Maria Arand at the PLMA - Private Label Manufacturers Association 2025 Annual Meeting & Leadership Conference to learn more about key forces driving the current evolution of the consumer landscape and how brands can adapt: https://bit.ly/4kGijrA ? #8451Proud #ShopperInsights #ConsumerBehavior #PLMA
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As 83% of omnichannel shoppers complete grocery trips in-store and 79% say digital coupons are their favorite online grocery feature, the opportunities for brands to reach them are starting to feel like "anytime" and “anywhere". ?? Read our latest Consumer Digest for insights on how to drive meaningful connection with omni-consumers no matter where they're shopping: https://bit.ly/41ENDhH #8451Proud #Omnichannel #HybridShopping #RetailTrends
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Are you among the minority of shoppers who describe their eating habits as healthy? The list of challenges when striving for a healthier diet seems infinite (and daunting), but they can be boiled down to these top 5??. Learn how consumers are prioritizing healthy food choices and what brands can do about it: https://bit.ly/4hVFOv3 #8451Proud #RetailTrends #GroceryInsights #RetailData
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We’re hosting the first Databricks User Group Meetup for Greater Cincinnati this month! ?? Wednesday, March 26, 2025 ?? 5:30 PM - 7:30 PM ET ?? MadTree Brewing – 3301 Madison Road, Cincinnati, OH 45209 Check out the speaker list below and register here: https://bit.ly/3FzXuhw ?????????????? Alfredo Colas, SVP IT for Data & Analytics, and Digital Go-To-Market, Procter & Gamble ???????????????????? ???????????????? ?????????? Jillian Payne, VP Product Management - ML/AI Platform, 84.51 Matt Garay, Director Data Engineering & Platforms, Kroger Nate Sylvester, VP of Architecture, 84.51 Sandy Steiger, Sr Director, Advanced Analytics and Automation, Total Quality Logistics ????.????’?? ???????????????????? ?????????????? ?????? ?????????????????????????? ???????? ???????? Rashmi Kansakar, Director, AI, Data, Cloud Architect, 84.51 Kerry Holton, Sr Solutions Architect, Databricks #8451Proud
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With so many different ways to reach consumers today, knowing which marketing efforts actually drive results – while still upholding consumer privacy – is both essential and challenging. Lauren Littlejohn will share innovative approaches that balance measurement precision with privacy compliance at Advertising Research Foundation (ARF)’s AUDIENCExSCIENCE 2025.? ? ???Learn more and register for the virtual event:?https://bit.ly/3FF1kFV #8451Proud #KrogerPrecisionMarketing #AdEffectiveness #AdMeasurement
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In a recent discussion with HR.com, Tish Spurlock shared her thoughts on the importance of investing in your career through upskilling and offered advice for young women seeking leadership positions. Check out the link in the comments. ?? ? #8451Proud #WomenInLeadership #Upskilling
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