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Wondering what's on the table for Thanksgiving this year? Get a full serving of insights from our October Consumer Digest: https://bit.ly/4hoCHf4 ??: Maureen (DuBois) Heis, MBA #8451Proud #Thanksgiving #ConsumerBehavior #ShopperStrategy #GroceryTrends #RetailData

Deck the office with festive cheer, falalalala! ?? The holidays came to 84.51? a little early, as we celebrated with giveaways, raffles, sampling, photo ops, latte art and more at our Winter Lobby Event Spectacular! A special thank you to --all our vendors for participating. McDonald's McCafé | Saint James Iced Tea | Maple Leaf Farms | Beyond Meat | AB World Foods Ltd | Newman's Own Foundation | Mariani Packing Co., Inc. | BUBBL'R Antioxidant Sparkling Water | happy? | Lifevine Wine | Firesteed | Duck Pond Cellars | Rascal Wine | Don Francisco's Coffee | Planet Oat | Island Way Sorbet | Persil | Dial | all Laundry Detergent | Oatly | Suja Organic | Swiss Miss | Blue Dragon | Templeton Distillery | Hendrick's Gin | Shamrock Farms | Russell Stover #8451Proud #HolidayCheer #OfficeCulture

From building budget-friendly baskets like Kevin McCallister to finding the perfect eggnog pairings like Clark Griswold, the November Consumer Digest blends iconic holiday movie moments with real shopper trends. Explore the full report: https://bit.ly/4eGSSBV #8451Proud #ConsumerBehavior #ShopperStrategy #GroceryTrends #HolidayShopping #RetailData

At Path to Purchase Institute Live, industry leaders revealed seven consumer trends and insights that are shaping the future of retail: ?? Selective shopping: Consumers are becoming more discerning, prioritizing value and deals in purchasing decisions. ?? Desire for fun and play: In a stressful world, consumers seek moments of relaxation and are willing to splurge on comforting food and experiences. ?? In-store shopping: Despite the surge in online shopping, the in-store experience remains valuable for product discovery and immersive, sensory-rich environments. ?? Digitalization: The digital transformation of grocery shopping is accelerating, with more interactive screens, smart shelves and personalized in-store ads on the horizon. ??? AI integration: Consumers prefer AI to be meaningfully integrated into products and services rather than used as a gimmick. ?? Gen Z preferences: Younger consumers, especially Gen Z, crave in-person interactions and immersive experiences. ?? Insight-driven engagement: Katherine Sulkey's presentation with Danone's Brandon Cole and Richard Cundall revealed that effective online shopper engagement requires understanding the path to purchase, identifying high-engagement tactics (e.g., search, coupons) and analyzing how shoppers build their online baskets to unlock valuable insights.

Shoppers are rewriting the rules—no longer sacrificing nutrition for convenience. With a societal shift toward holistic wellness, trends like protein-packed products and effortless meal solutions are topping the list of grocery demands. Uncover actionable insights and opportunities for CPG brands and retailers to engage shoppers below ??

It’s no surprise that omnichannel shopping has reshaped how consumers make decisions, but what’s the appeal of filling a virtual cart? ?? Find out what shoppers are saying and how your preferences compare in our new blog: https://bit.ly/3NUozgf

Three of our own were recently honored at Progressive Grocer's Top Women in Grocery Gala. ? This esteemed awards program recognizes women in the industry who go beyond the bounds of their everyday responsibilities. Christine Foster and Becky Eldredge, MBA are among this year’s honorees in the Senior Level Executive category, recognized for driving business growth in media and loyalty, as well as giving their time to mentor aspiring executives and serve on several media advisory boards. Kristen Hoh is a 2024 honoree in the Rising Star category, awarded for increasing the success rate of custom analytics and research projects as well as investing efforts to support the development of mid-career leaders. Read more about their outstanding contributions here: https://bit.ly/3O4SWk7 #8451Proud #KrogerPrecisionMarketing #TWiG #WomenLeadership

We love it when the data science leaders of today team up with the data science leaders of tomorrow to share their wisdom and inspire impact. A special shoutout to the "Pathways to Data Science" panel, which included VP, Data Science AI Enablement at 84.51?, Lyndsey Padden.

Alexandra Trott, Yenifer A. Hernandez and Christine Foster were officially named Women of Excellence by the Path to Purchase Institute at the annual P2PI Live awards ceremony! ? This prestigious program honors female executives who are shaping the future of commerce marketing across CPG brands, retailers, agencies and solution providers. We're proud to see their achievements recognized! Read more: https://bit.ly/3M2QyJE #8451Proud #P2PILIVE #WEX2024 #WomenLeadership

Experienced data scientists may still fall victim to data leakage—a subtle yet serious pitfall that can compromise the reliability of even the most advanced machine learning models. In their latest article for Built In, Brandon Greenwell, Ph.D. and Saurabh Dhoble break down why leakage happens, how it skews results and strategies for detecting and minimizing its risks. Read on: https://bit.ly/4flak04 #8451Proud #MachineLearning #AI #DataScience #DataLeakage #BigData