Attending the Direct Air Capture Coalition’s Global Direct Air Capture Conference this week in NYC? Look for 8 Rivers’ Will Bernholz! #GDACC2025
Kicking things off at the Direct Air Capture Coalition Global DAC conference, a session on the thorniest issue: demand. For this session, Brian DiMarino (JPMorganChase), Adam Fraser (Terraset) and Julius de Groot (Climeworks) are sitting with Emily Pontecorvo (Heatmap News) to talk about what the state of the market is today. Top ideas & keywords I heard: ??- Green hushing: companies are being more cautious about promoting their sustainability and carbon removal efforts. ??- Price Diversity: the best buyers engage with purchases at a range of price points, even if at small volume, to allow for highest impact and validation across a range of carbon removal methodologies. ????- Carbon Politics: how do we make CDR/DAC align with US energy dominance efforts, can we make it part of an “Industrial Revolution” instead of a “Green Solution” ??- Price Per Scope: Companies enabling purchases by targeting a price per ton per scope of emission (e.g higher price/ton for scope 1, lower price/ton for scope 3), this is how JP Morgan is doing it ????- BUY NOW: Successfully getting removal buyers today requires creative pitches, not simply based on “price”or marketing / PR impact. yes it matters but it’s not the only function involved. No longer is it a guaranteed brand win for the buyer. ??- DAC companies must make it easy for buyers. This will enable more companies to engage. Complex technology details, onerous term sheets, and long term contracts are keeping tentative buyers away. What a solid start!