6sense

Traveling for #6sBreakthrough24 today? Download and listen to the #RevenueMakers podcast during your journey – on Spotify, Apple Podcasts, or anywhere else you get your podcasts. https://okt.to/7AGPYe Catch up on the latest episodes, or find your next winning strategy in: ?? Episode #41: Sean Lane and Laura Adint, co-authors of The Revenue Operations Manual, share a clear blueprint to help operations leaders and professionals navigate all the moving pieces of RevOps. ?? Episode #39: Hosts Saima Rashid and Adam Kaiser impart sage wisdom on all things ABM measurement – including managing pipeline within your CRM and the essential metrics for marketing success. ? Episode #12: Our own EJ Oelling shares how to align event planning with strategic objectives AND create experiences your prospects won’t forget – like what we have in store for Breakthrough! ?? Episode #4: AI expert and consultant Nicole Leffer dispels the myth that AI is a job thief, but reveals why you need to adopt AI immediately – or risk lagging behind. Which episode are you listening to first?

?? Last but certainly not least, meet our Breakthrough Award finalists for Partner of the Year: Stein IAS, LinkedIn, and HubSpot! This award showcases our partners' outstanding achievement and innovation. 6sense partners (AKA, our besties) do tremendous work in our services and technology ecosystem, which helps deliver ultimate success to our customers. Take a look at highlights of these special partnerships! Stein IAS ?? New to the 6sense Services Partner program in 2024, they're already a top services performer. ?? Stein IAS' new Origin product provides audience analysis and a lead forecasting tool of 6sense audiences into LinkedIn. HubSpot ?? We're building stronger integrations for our mutual customers thanks to App Ascend, HubSpot's fast-track innovation program. ?? As part of HubSpot’s Partner Growth Accelerator program, we teamed up with New Breed on a new campaign to help customers get more value out of their entire tech stack. LinkedIn ?? One of the most-used activation channels for 6sense customers, with millions of audience segments synced each month to drive value for our mutual customers. ?? Increased integration capabilities across both segment syncs and advanced reporting and analytics, with our product teams working together to innovate with the goal of customer value The winner will be revealed at #6sBreakthrough24!

?? Meet our Breakthrough Award finalists for Fastest Time to Value: Corporate Visions, Folloze, and Sift! This award celebrates customers who incorporated 6sense into their revenue processes quickly to achieve measurable value. Check out their achievements! Eight months since launching their first 6sense-powered campaigns, Folloze has: ?? Reached 56% of total accounts on average, up from 2.5% pre-launch ?? Increased average account engagement by 2.98x (6sense ads) and 3.63x (LinkedIn ads) ?? Exceeded ADR Meetings target by +104% ?? Increased Pipeline Contribution per Marketer by 134% ?? Increased H1 2023 pipeline by +43% with -52% paid media and -31% total marketing spend Two weeks after launching 6sense, Corporate Visions: ?? Identified 1,852 total accounts were identified in Decision and Purchase stages ?? Influenced $12.8M of existing pipeline with 6sense campaigns In the first six weeks using 6sense, Sift achieved: ?? 220% of their meetings completed goal ?? 218% lower cost per opportunity ?? +275% ROI on ABX initiatives The winner will be revealed at #6sBreakthrough24!

?? Meet our One Revenue Team Breakthrough Award finalists: Coveo, Development Dimensions International (DDI), and Simpro! This award celebrates our customers' united revenue teams with game-changing alignment between sales and marketing. Check out their achievements! DDI | Development Dimensions International ?? 32.5% increase in opportunities created 43% decrease in average sales cycle days 22.68% increase in pipeline dollars Simpro Software ?? 125% of its revenue target by Q2 ?? 126% of target deal size ?? 1.7x win rate for outbound efforts compared to inbound leads Coveo ?? Making better decisions based on real-time insights and predictive analytics, leading to more strategic targeting and efficient resource allocation ?? Prioritize high-intent accounts and driving significant revenue growth The winner will be revealed at #6sBreakthrough24!

?? Meet our Ecosystem Fusion Breakthrough Award finalists: Blue Yonder, Pantheon, and Vertex! This award recognizes customers who are getting the most impact from 6sense data through integrations. Let's celebrate their innovation and achievements! Pantheon Platform’s strategic integrations put 6sense insights front-and-center in Salesforce and Looker Studio, helping improve marketing attribution and prove the value of the 6sense ICP to executive team members. ?? 29% increase in ARR for deals that have seen ads ?? 28.7x return on ad spend (ROAS) ?? Higher meeting rates, qualified opportunity rates, and deal velocity Blue Yonder successfully integrated 6sense with Salesforce, Marketo, Drift, Salesloft, LinkedIn, Bombora, and Matomo, enhancing data accuracy and marketing efficiency. They can now: ?? Prioritize leads, contacts and accounts using a two-dimensional scoring system ?? Nudge ABM target account members to more tailored landing pages ?? Qualify and route inquiries, chats and meeting requests more accurately in real time ?? Dynamically serve best-fit ad types and content based on in-market stage ?? Leverage multiple third-party intent signals to improve signal strength and actionability Vertex Inc. integrated 6sense data into their CRM, MAPs, analytics, and website personalization tools to create a windfall of benefits, including: ?? Clearer buying behavior insights ?? Improved account targeting ?? More personalized website experiences ?? Better ad targeting ?? Increased sales rep efficiency ?? Improved campaign performance ?? Higher conversion rates The winner will be revealed at #6sBreakthrough24!

?? Meet our Nimble Marketing Breakthrough Award finalists: Expereo, Folloze, and Tackle.io! These marketing teams may be small, but they’re certainly mighty – especially with their clever use of 6sense! This award is for companies with one marketing team of ten or fewer people. Check out their achievements! Expereo ?? Increased the number of active campaigns from five to 10 per quarter to 35 ?? 3x marketing-sourced pipeline in under a year Folloze ?? Marketing campaign deployments are +136% (through 6sense DSP, Google PPC, and LinkedIn paid social) ?? 15x as many Outreach campaign sequences deployed ?? 71% more Qualified chatbot experiences delivered Tackle.io ?? More effectively targeting the right people at the right accounts who are in-market ?? Scaled up from five to 40+ campaigns – including 6sense advertising campaigns, LinkedIn ad campaigns, virtual events, live events, webinars, and email campaigns across new business and customer expansion initiatives The winner will be revealed at #6sBreakthrough24!

?? Meet our Sales Success Breakthrough Award finalists: Finix, LINQ, and Veeam! These sales teams adopted 6sense like rockstars and used it to generate a game-changing impact on revenue. Check out their incredible achievements! LINQ used 6sense to focus its media spend and marketing on the right in-market accounts. ?? 29% increase in ARR for deals that have seen ads ?? 28.7x return on ad spend (ROAS) ?? Higher meeting rates, qualified opportunity rates, and deal velocity Veeam Software shifted from a traditional Lead Waterfall model to Forrester’s Revenue Waterfall model, which emphasizes buying groups over individual leads, using 6sense data that identifies buying group activity. ?? 46% rise in average opportunity size ?? 33% growth in the value of won opportunities ?? 40% shorter sales cycle Finix initially focused on selling its payment processing solutions to large enterprises, but expanded into direct-to-merchant sales opportunities. They used 6sense to zero in on the right accounts. The winner will be revealed at #6sBreakthrough24!

?? Meet our Efficiency Experts Breakthrough Award finalists: JAGGAER, Mission Cloud, and Reltio! This award highlights innovative use of AI and automation to increase efficiency. See how our expert finalists are boosting revenue while saving time and money! JAGGAER partnered with 2X to integrate 6sense with tools like Folloze, Salesforce, Pardot, and Looker Studio. AI-driven account scoring and automated routing reduced their manual efforts and ensured timely sales outreach. ?? Saved $77,459 in two months by outsourcing to 2X ?? Engaged 147 unique accounts, with 129 reaching 6QA status and 11 becoming opportunities Mission Cloud used 6sense Conversational Email to send personalized follow-up emails after major events that generated more than 10,000 leads. ?? Sent over 4,000 emails ?? Saved more than 150 hours of work Reltio used an AI assistant to engage accounts that did not respond to traditional methods or BDR follow-ups. ?? Saved 1,098 hours of BDR time ?? Contributed an estimated $1.5 million to $2 million in new sales pipeline The winner will be revealed at #6sBreakthrough24!

One trait defines every great RevOps professional: the ability to see beyond the immediate task and understand how their work impacts the entire organization. Whether it’s aligning teams, streamlining processes, or improving the customer journey, the best RevOps leaders excel because they think holistically. They know that every decision creates ripple effects across departments, and they focus on driving long-term value, not just quick wins. In such a dynamic role, it’s this strategic, big-picture mindset that sets the best apart. Lucky for us, we get to chat with Laura Adint & Sean Lane with who literally wrote the book on it! If you're interested in grabbing a copy, the show notes include a 20% off code for Revenue Makers listeners.

?? Meet our Breakthrough Award finalists for Ad Campaign of the Year: Ivanti, NinjaCat, and Qualcomm! This award honors a successful, transformative ad campaign and is judged on creativity, 6sense targeting use, efficient spend, and exceptional results. Check out our finalists' brilliant campaigns! Ivanti launched a campaign to its existing IT customers, aiming to cross-sell a product that makes it easier for customers to know and manage which devices are connecting to their systems. The multi-channel campaign (powered by 6sense data) used eye-popping humor to demonstrate the problems Ivanti can solve. NinjaCat created a fun “Big Data Day” musical, complete with music videos to highlight the pain points of client services teams, data and analytics teams, and engineering and product development teams. NinjaCat targeted the videos to personas within in-market accounts in the "Awareness" phase. Qualcomm’s “Power to Move Your Business” campaign was a global initiative designed to launch the Snapdragon X Elite Compute Platform. Targeting industry partners, small-business owners, and IT decision-makers, the campaign employed a multi-channel strategy that included display ads, video ads, LinkedIn promotions, and more. The winner will be revealed at #6sBreakthrough24!