6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and 20-40% reduction in time to close deals. Know everything, do anything, with 6sense.
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6sense RevenueAI? is the only unified go-to-market platform that identifies an organization's ideal customers, predicts which are most likely to buy – and when, and offers the most comprehensive suite of AI-driven pipeline planning and account intelligence tools, and the largest ecosystem of connected applications to help organizations consistently and efficiently convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and 20-40% reduction in time to close deals.
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It’s happening next week 6sense Black Empowerment (BE) ERG is hosting a happy hour in Houston 11/13 @7pm. Come and Celebrate breaking boundaries in tech! Join us for a fireside chat and discussion with Gail Moody-Byrd , VP Marketing LinkedIn for Sales and Michael Eastman Director at Amazon Web Services (AWS) . Major thanks to Binetou Fall Nikki Curtis Alura Hencely-Roe Fatima Quevedo for making this event a possibility! Link to register in the comments!
The next episode of Coffee Corner with Goldcast will spill the beans on event strategies! Both digital and in-person events complement each other, and are key to crucial to building and fostering community. They provide unique opportunities for connection, engagement, and shared experiences. Hear from experts: ? Sarah McConnell, VP of Demand Generation, Qualified ? Ernest Owusu, Head of Sales Development Transformation, 6sense ? Lindsay McGuire, Associate Director of Content & Campaigns, Goldcast ? Kinzie Trompak, Team Manager, Academy Live, HubSpot Register here: https://okt.to/IfqQBx PS: Tune in live to score swanky Coffee Corner merch!
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When developing your product positioning, ask yourself: how easily can customers see themselves in what you’re selling? Consider structuring your messaging around how your customers think about and use your product. For example, you might communicate your product’s value through key features, specific audience personas, or aspirational goals—whatever helps them immediately connect with your solution. Effective positioning goes beyond explaining your product. It aligns what you offer with what your customers are truly looking for. Catch the most recent episode of Revenue Makers, where we talked to Jen Gray about product positioning, brand resonance, and strategic marketing choices: https://lnkd.in/ejFQxxXJ
LEVEL 6: ACCOUNT-BASED DIGITAL ADVERTISING Ad platforms can be hostile to digital marketers. With the right data, tools, and tactics, you can turn these fierce foes into strong allies! Join experts Alicia Alongi from Zion & Zion, Gautam Chatur from Entegra, and our own Kyle Dugan for the next #LevelUp webinar to learn: ?? How to execute best-in-class account-based digital advertising within your ABM strategy. ?? Best practices for advertising campaigns across display and social channels. ?? Tips and tricks from a panel of digital advertising experts. Register and add it to your calendar for Nov. 20 at 8am PT/11am ET/4pm GMT: https://okt.to/bHuAEV
It's time to reevaluate your intro calls. Research in our 2024 Buyer Experience Report shows that buyers have already done extensive research into your brand (and your competitors) by the time they talk to sales reps. Your first meeting should deliver an experience that feels insightful, valuable, and consultative. Spend less time talking about you, and more time on your prospect’s needs and goals. Our own reps use the “Teach, Tailor, Take Control” approach for more successful first meetings. Try it out: ?? Teach: Establish your credibility as a trusted advisor by sharing educational insights that offer value right away. Come prepared with info on current industry trends, common challenges within your prospect’s industry, or best practices that top companies are implementing. ?? Tailor: Use research and intent data to customize your presentation and address relevant pain points. Personalizing will help take you beyond surface-level discussions and focus on solutions that directly impact the prospect’s business goals. ?? Take Control: Set a clear agenda from the start and guide your prospect through possible next steps. It’s less about pushing the prospect and more about leading them confidently through the process. Check out this blog for advice from our Senior BDR Enablement Manager Charles Becker to enhance your intro calls: https://okt.to/0XSMn6
In this age of AI, it's more important than ever to lead marketing teams with transparency and accountability. On Nov. 12, we're teaming up with the AI Marketing Alliance and Goldcast to help marketing leaders navigate ethical AI practices. Join experts Surj Gish from ROI·DNA, George Samaras from Coveo, and our own Kara Larson, CIPP-E, CIPM at 10am PT/1pm ET for answers to questions such as: ?? What challenges have you faced in implementing ethical AI practices in your marketing organization, and how have you overcome them? ?? What measures are in place to prevent bias and ensure ethical use of AI in your marketing strategies? ?? How does your team source AI vendors responsibly? Sign up here: https://okt.to/RNf5IF
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Our VP of Client Strategy Alicia Alongi is joining Kyle Dugan, Director, Digital Marketing at 6sense, and Gautam Chatur, Director, Growth Marketing at Entegra, to share insights on how to "Level Up" your ABM strategy. In this webinar, they'll dive into how to translate your in-market, account-based targets into ad platforms, people-based decision-makers, and influencers. Learn how to maximize the efficacy of programmatic display, paid search, and paid social for ABM, targeting the right people and optimizing digital media spend, objectives, and results across channels. Register now to learn how you can implement these strategies and drive better results from your account-based digital advertising efforts. https://bit.ly/3YVBWms #ABMStrategy #DigitalMarketing #ProgrammaticAdvertising #SocialMediaMarketing
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Revenue Campaign Architect | Increase revenue, efficiency, and strategic impact | Who I serve: B2B SaaS companies Series A-C with 50-250 employees
Part 2 of In the Booth at 6sense Breakthrough out now! I had the amazing opportunity to be sponsored by 6sense as 1 of 2 podcast hosts selected to perform on-site interviews at their annual Breakthrough event in Las Vegas Oct 7-10. I performed 13 interviews in 2 days??? My amazing video editor, Kylin Nelson, took those episodes and mashed them into 3 mega-packed episodes. Part 2 is now live! Link to episode in comments -- these are conversations you don't want to miss!! Part 2 line up consists of: Andy Champion - SVP International at 6sense? - Right way to expand GTM internationally? - Number 1 thing companies do wrong when expanding into EMEA Jon Russo - Founder and CMO at B2B Fusion? - ABM vs ABX, definitions, which is right for you? - What NOT to do when moving from lead-based to account-based Christine Polewarczyk - SVP Product Marketing and Research at PathFactory? - Supporting the buyers journey in a frictionless way using AI? - Back to basics - all about quality Surj Gish & Juanita Baker - Managing director and VP strategy, planning, and integration at ROI DNA? - Foundations in 6sense to maximize investment with LinkedIn? - How to not be bullied to stop TOFU for lower funnel conversion tactics Kerry Cunningham - Research and Thought Leadership at 6sense? - 2024 buyer experience report - trends, insights? - How to align marketing and sales in modern B2B buyers journey Last season Demand Gen Made Simple was in top 20% of most followed podcasts and top 15% most shared globally (Spotify stats). Give it a listen and let me know what you think!?
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One of my favorite things about 6sense community RevCity is that our members (10K strong!!) named themselves - and organically started to call each other RevHeads ?? RevHead. noun. "A fan, creator, and obsessor of revenue. Their love language revolves around LTV, ARR, ACV, and CAC. Funnels? Optimized. TAM? Defined. GTM alignment? Uhm, obviously."?- Sarah Sehgal RevHead. noun. "RevHeads live for the thrill of optimizing funnels and won’t back down from any pipeline challenge. In short, a RevHead is the superhero of the sales and marketing world, making revenue growth look effortless—even when juggling complex strategies and market trends!" - Michael Freeman LOVED seeing so many brilliant RevHeads at Breakthrough this year ??
?? Shoutout to Ryan Booth, an outstanding 6sense community member and champion of revenue transformation at ScienceLogic! Ryan is the Senior Field Marketing Manager, EMEA & APAC and has been key to driving ScienceLogic's internal adoption of 6sense. "We started with marketing and our BDR team, then expanded to the wider sales team and provided training alongside our dedicated 6sense customer team – which was vital to our company's adoption," he shared. That's not all! Ryan completed all four certifications: Fundamentals of Next-Gen Marketing, 6sense Next-Gen Sales, 6sense Administrator, and 6sense Digital Advertiser. He's using 6sense and his certification training to: ?? Better understand prospects and customers. ?? Build and drive successful ABX campaigns. ?? Drive more pipeline. ?? Win more deals, faster. Ryan also said, "Attending 6sense community events has helped me network with other marketing leaders, understand the platform better, and get real tips from the 6sense team and other users on what's working in the market." ?? Feeling inspired? Visit Certification Corner in RevCity to jump-start your professional development: https://okt.to/LEMTib