5x5

In case you missed it, last week we spoke to the folks at Beeler.Tech about why #publishers should have their own #identitygraph. ??Curious to know why? 1?? Data enrichment: understand your users to drive engagement 2?? Resolution of unknown to known: create new audience segments 3?? Audience growth: leverage your data to extend your audience 4?? Monetization: turn audience data into revenue Read the full story in the comments ?? Interested to learn more about how you can level up your identity graph based on 360 million consumer records across 125 million businesses? Connect with the 5x5 team today. #identity #dataenrichment #data #identityresolution #revops Brian Perks Nick Weldon Tim Bradbury Dave Zahner

Data freshness matters! As our members will know, most 5x5 #data assets are refreshed monthly and our November release is BIG! ??Today, alongside our email release notes, we’re excited to kick off our monthly social update covering the key highlights. Let’s get to it! November Growth & Updates: ? 205% increase in ESP validated emails ? 17m addt’l job titles and companies validated ? 15% increase in mobile phone coverage ? 61% increase in personal address coverage Also, as we start to look ahead to 2025, one of our focus areas will be to drive signal confirmation data through increased contribution into the #coop. Watch this space! ?? Read the full update in the comments ?? #product #productupdate #datacoop #publishers #datafreshness #datacollection #releasenotes

?? Why should #publishers build their own #identitygraph? Tim Bradbury breaks it down! From boosting audience insights to driving revenue, Tim shows how publishers can unlock the full power of their #data— no walled gardens required. Big thanks to Beeler.Tech for sparking the conversation! ?? Check the comments for Tim's article! ?? #DataUnlock #IdentityGraph #5x5 #KnowYourAudience #TargetSmarter #InsightsThatMatter Tim Bradbury Brian Perks Nick Weldon Dave Zahner

?? Is identity truly dependent on cookies? As per a recent AdMonsters article, identity will play a vital role in the future of programmatic. In fact, it plays a key role in every publisher #monetization channel - and #publishers will need to build a solid identity strategy to keep up with the competition. As Optable’s Kristy Schafer says: “Building a persistent #identitygraph helps publishers make informed decisions. It’s about understanding every user touchpoint, from what content they consume to how they interact with your brand.” ?? Each week at 5x5, we talk to ten and tens of publishers and we hear two common themes: “our content and our audience ARE our currency”. ??? But maximizing direct sponsorship, #programmatic, subscriber, and event revenue requires an increasingly robust understanding of both known and unknown users. With a full view of on property consumption, off-site behavior, and associated device linkages, true revenue potential becomes reality regardless of publisher or platform. Read the full story in comments ?? #data #identity #IDgraph #IDresolution #identityresolution #revops #publisher #adops #adtech Dave Zahner Tim Bradbury Nick Weldon Brian Perks

Appen’s 2024 State of AI Report shows that while #generativeAI is soaring, enterprise operations are struggling to source and manage the high-quality data they need to power their AI implementations. The key findings? ?? Generative AI grew 17% in 2024 ?? Meanwhile, bottlenecks in sourcing, cleaning, and labeling data increased 10% YoY ? This highlights just how complex building and maintaining effective AI models and platforms powered by AI can be. If you’re thinking of ramping up AI implementation in your systems and processes, you need to: 1?? build a solid data foundation (using #deterministic rather than #probabilistic data) 2?? work with data partners that provide the assets you need At 5x5, our #identitygraph, company data, digital linkages, and behavioral assets natively all connect from day one. Read the full story in the comments. ??? #Data #Dataquality #genai #machinelearning #enterprisedata #humanintheloop #IDgraph #ML #ai Brian Perks Guy Jones Nick Weldon Dave Zahner Tim Bradbury

??? Are you worried about the cost of inaccurate & incomplete #data? Latest Gartner research reveals organizations lose $12.9m each year due to poor #dataquality. As Switchboard Software's Manny Balbin suggests, for #publishers, this can equate to wasted ad budgets, diminished revenue streams, operational inefficiencies, and increased compliance risks. ? Common issues include conflicting, incomplete, and outdated data, or lack of governance - resulting in misaligned content and targeting strategies, as well as poor user experience. ?? By adopting a strategy that combines reliable data collection (e.g. from a reputable #datacoop) with sophisticated data automation, publishers can finally trust the quality of their data & drive more predictable revenue. To read the full story, see link in comments #DataAutomation #DataCoop #DataQuality #RevOps #Data #Publisher #Media #Advertising Dave Zahner Tim Bradbury Guy Jones Brian Perks Nick Weldon

In her recent article, digital media expert Maria Novikova ?? ?? CES highlights data licensing and data augmentation deals as the top data #monetization strategy for publishers. Link to the article in comments. ?? Why? In a world where any remaining cookies will likely require informed #consent, data licensing offers publishers a simple, effective, compliant way of building #firstparty audiences. However, as Maria points out, there are five questions publishers need to ask before implementing a #firstpartydata data strategy: 1?? What type of first-party data can we access? 2?? What data still needs to be collected?? 3?? Which data collection methods seem most promising?? 4?? Where would we store data? 5?? How do we ensure security and privacy compliance? At 5x5, we’re solving publisher problems and driving revenue every week! #Data #DataLicensing #DataCollection #DMP #CDP Brian Perks Tim Bradbury Guy Jones Dave Zahner Nick Weldon

?? ?????? ???????????? ?????? ????????, ?????? ?????? ???????????? ???? ???????????????? ???? #?????????????????? ???? ??????????! ?? Make sure to catch 5x5’s own Cowboy Steven Perks ?? and Rockstar Rory Weinell ?? as they mingle and explore how we can help power your growth! Will you be at #Money20/20? Let us know! We'd love to connect and ride this wave of innovation together—Vegas style! ?????? Don’t miss your chance to make magic happen in the heart of fintech! Schedule a time to meet us here: https://lnkd.in/gqANFRDF #Money2020USA #Fintech #5x5 #Networking #Innovation #VegasVibes

Curation - a publisher’s friend or foe? While #curation was a burning topic during Base.Camp Denver last week, there’s also been skepticism among publishers as to whether curation platforms are working in their best interests. Top three perceptions? 1. Curation platforms “rounding up inventory to sell cheaply at scale, leaving publishers with scraps” 2. As third-party data gets harder to find, the only "good" data = small pockets of first-party data 3. A finite view into first-party interactions. Multiple publishers tell us they wish they had an open source publisher-first co-op Unlike walled gardens, at 5x5 we believe in #transparency for our #publishers and partners - who can then extend that same level of transparency when curating audiences, whether for net new acquisition, enrichment, or expansion. ?? We’re seeing more and more evidence of publisher-to-publisher curation partnerships and GTM efforts ?? Through a #datacoop, publishers gain access to these “small pockets” of first-party data, but at the normalized scale needed to build subscribers, products, & revenue ?? An ID graph can support curation via O&O and programmatic To find out more, head to the comments. #basecampdenver #audiencedevelopment #data #dataenrichment #identitygraph Brian Perks, Nick Weldon, Guy Jones, Dave Zahner, Tim Bradbury