5WPR

Is your brand ready to harness the power of generative AI to connect more authentically with consumers?? In his latest feature for Built In, Ronn Torossian, 5WPR Chairman and Founder, explores how generative AI is transforming brand-consumer interactions. He discusses how this technology enables personalized marketing, enhances customer support, and provides deeper insights into consumer behavior. Torossian also emphasizes the importance of transparency in AI use to build and maintain customer trust.? This piece is a must-read for marketers looking to leverage AI for more meaningful consumer engagement. #AI #Marketing #CustomerEngagement

?? Authentic Storytelling: The Key to Campaigns that Connect & Inspire ??? In his latest Op/Ed for the Public Relations Society of America (PRSA), 5WPR CEO, Matthew Caiola, shares valuable insights on why authentic storytelling is the foundation of successful PR campaigns. As audiences become more discerning, it's essential to craft narratives that resonate on a deeper level and foster real connections.? Caiola explores how authenticity can elevate your campaigns, inspire action, and ultimately build lasting relationships between brands and their audiences. If you're looking to make a true impact with your PR strategy, this article is a must-read! ???? ?? Read the full article below. #AuthenticStorytelling #PRStrategy #PublicRelations #CampaignSuccess #BrandStorytelling #Leadership #PRAgency #Inspiration

?? PR: The Fuel Behind American Tech Innovation Amid Growing Tariff Fears ?? ? In a recent feature for Built In, the 5W team explores how PR is a driving force behind the success of American tech innovation – especially as fears around tariffs continue to grow. These economic uncertainties are not only influencing market dynamics but are also being reflected in the stock market.? Strategic PR campaigns can help tech companies navigate this volatile landscape, build credibility, and attract investment while managing the growing concerns over tariffs. In an era of constant disruption, effective PR is more essential than ever in shaping perception and driving growth. ??? ?? Read the full article below. #TechInnovation #PublicRelations #Tariffs #B2BMarketing #PRStrategy #TechPR #StockMarket #EconomicUncertainty #Leadership #PRAgency

?? The countdown to Street Fight Live 2025 is on! ?? 5W, as a proud sponsor, is excited to join the brightest minds in local commerce, media, and marketing to explore what’s next for brands in a rapidly evolving landscape. From AI-driven personalization to the future of customer engagement, this year’s event is set to deliver powerful insights and game-changing conversations. If you’re attending, let’s connect! See you at #StreetFightLive2025. ?? Read more about the event below. #StreetFightLive #Marketing #PR #DigitalStrategy #BrandGrowth

?? Marketing Success for Pet Brands in 2025 ??? Marijana Gucunski, 5WPR SVP, Consumer Lifestyle, shares key insights on how pet brands can build lasting connections with consumers in 2025. In this Op/Ed feature for Pet Age she emphasizes the importance of authenticity, personalization, and the leveraging of digital tools to foster real, meaningful relationships.? The future of pet brand marketing is all about connecting on a deeper level! ??? ?? Read her full piece below. #PetBranding #MarketingSuccess #DigitalInnovation #CustomerConnection #RetailMarketing #PRAgency

Is AI changing the way we approach digital publishing?? In his latest feature for Built In, 5WPR CEO Matthew Caiola dives into the impact of Google’s AI Overviews on organic search traffic. He shares key strategies for publishers to stay competitive in this evolving landscape, like creating AI-resistant content and using structured data markup to maintain visibility.?Caiola also stresses the importance of building a strong social media presence to drive traffic and engagement.? A must-read for anyone in digital publishing trying to navigate the AI shift! #AI #DigitalPublishing #SEO #ContentStrategy

How can brands make the most of the Super Bowl to boost their PR impact?? In his latest op-ed for MediaVillage.org, 5WPR CEO Matthew Caiola offers expert post-game advice for first-time Super Bowl advertisers. He explains how to strategically build pre-game excitement, execute during the event, and leverage post-game amplification for maximum impact.? Sharing real-world examples, like H?agen-Dazs’s smart use of social media to engage younger audiences, Caiola illustrates how a well-executed campaign can deliver major ROI.? A must-read for brands looking to elevate their presence during advertising’s biggest moment! ? #PR #Advertising #SuperBowl

Excited to share that Lori Ruggiero, 5WPR Managing Partner and EVP, has written a compelling op-ed for PRNEWS, exploring how DeepSeek quickly became a major force in AI.? In her piece, Lori breaks down the strategic moves that set DeepSeek apart - prioritizing transparency and efficiency over brute computational power. It’s a great example of how smart positioning and clear messaging can reshape an industry.? Check out the full article below for valuable insights into the evolving AI landscape! ? #PR #AI #DeepSeek #Leadership

Gen Z is shaking up the workplace, and 5WPR client WorkForce Software (now part of ADP) is weighing in on the latest trend—'career catfishing.' ?? Sandra Moran, Chief Customer Officer at WorkForce Software, shares insights on why young professionals are rethinking job commitments and how employers can better align with their expectations. ?? Read more on how companies can adapt and engage the workforce of the future below. #FutureOfWork #GenZWorkforce #WorkplaceTrends

Dry January is just the beginning - BERO is making waves in the booming non-alcoholic category all year long. ?? 5WPR is proud to help shape the conversation with Jackie Widmann, VP, Head of Marketing at BERO, beyond January, driving momentum into February, March, and beyond. ?? See how BERO and other leading brands are redefining the space in the PRWeek feature below. #NonAlcoholic #PRStrategy #5WPR