Now is the best time of year to consider appending the data on your file with insights that will help you better understand your audience -- there's plenty of time to test and correct before year-end giving season. But before you jump into a contract with a data broker, it's critical that you ask one big question: How is your data broker sourcing information? Beyond needing to know this answer for compliance reasons, your?strategy will benefit from understanding the extent to which your vendor is relying on derived data versus self-reported data. So what’s the difference? ?? Derived data is based on assumptions. For example, a person’s zip code might be used to infer their wealth or capacity levels. A last name might be used to derive a person’s race or ethnicity. A person’s likelihood to have children might be thought to indicate their propensity to give heftier charitable gifts. (Hopefully we’re all already seeing the problem with this line of thinking.) ?? On the flip side, while self-reported data comes with its own set of challenges since it’s literally self-reported, what a person tells you about their identity is the best way you can ensure that the data that ends up in your CRM best matches how a person?wants?to be spoken to and about what. That level of qualitative data should supersede best guesses every time. Your data broker can find self-reported data by way of the census, voter registrations, magazine subscriptions, and so on. And your vendor’s answers to this question should help guide your take on both the validity and the ethical parameters of the data you’re ingesting. If you’re interested in cleaning up and leveling up your data, we at 501 Data Solutions can help you understand what you need and from where you should acquire it.
501 Data Solutions
非盈利组织
Tampa，Florida 215 位关注者
Helping nonprofits and agencies reach their potential through data hygiene, data enrichment, and integration.
关于我们
About 501 Data Solutions: With a combined 60 years of experience in the not for profit technology space, the 501 team of leaders and staff have the experience to help with a variety of business needs in support of organizational operations and fundraising initiatives. 501 Data Solutions wants to enhance your members' engagement, experience, and affinity to your organization. We will help your organization leverage the investment your organization has made in your constituent’s data and fundraising systems. What We Offer: Technical Audit and Data Governance ? Audit of fundraising and documentation of existing systems ? Data Governance Review and Documentation Vendor Selection ? 501 will help you navigate this critical component of your business and provide a true understanding of a vendor's capabilities, strengths, and weaknesses. ? Strong understanding of technical specifications and functionality Data Hygiene ? Preparation for conversion ? Best practices/Data Profiling for top fixes. Ad-hoc and scheduled data fixes Best Business Practice Set Up and Documentation ? Document and visually map your integrations and dependencies ? 501 will help you understand what is working well and what can be improved. Our team will give you the information to implement the recommended solutions or will be hands-on and do it with/for you. Production Support ? 501 can offer full-service production support on your systems. If you do not require full-service production support 501 can audit your current processes and set them to be more efficient and accurate Data Appends ? 501 can help you enhance and enrich your data for better demographics, segmentation. Unlike other vendors providing appends, 501 has the experience and technical capabilities to make sure those appends are applied for future marketing and fundraising efforts. Contact – [email protected]
- 网站
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https://501datasolutions.com
501 Data Solutions的外部链接
- 所属行业
- 非盈利组织
- 规模
- 2-10 人
- 总部
- Tampa，Florida
- 类型
- 合营企业
- 创立
- 2020
地点
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主要
获取路线
US，Florida，Tampa
501 Data Solutions员工
动态
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The #1 step to throwing your money away and guaranteeing a bad integration or CRM launch: Being unwilling to prep and clean up your data. Not taking the step to properly prep and clean up your data before a technology shift is like moving into a new house with the same old stuff. Should I really still be hoarding my broken, ripped-leather ottoman and toting it from house to house years later? No. In the same vein, if you don’t take the time to set up your data so that it properly lands in your new system, you might as well not move forward with new technology at all – your existing file will suffer because your inputs will be off, leading to ill-advised strategic decisions. So how do you prep? You pick winning values that take priority in the event of duplicate records. You line up data fields and naming conventions across platforms. You ensure your existing business rules will still make sense in your new structure. You consult an expert to treat your data like the revenue pipeline it is. Let’s all commit to tossing out our ratty ottomans this year.