50 Marketing

How do you introduce new ideas in industries resistant to change? This week on Missing Half, Richard Dumm DVM shares how he took an innovation from concept to market in the animal health industry. If you're in manufacturing, agriculture, or B2B marketing, this episode gets into the real challenges of breaking into niche markets. Listen now - links in comments! ?? What’s been your toughest challenge when marketing a new product in a specialized industry? #B2BMarketing #AnimalHealth #AgTech #ManufacturingMarketing

"Being a party of one, you have to rip it down to the studs—what do our customers really need?" ?? In this week's episode, we dive into the realities of marketing in a niche B2B space with Scott W. from Advanced Polymer Coatings, Inc. Scott shares how he transitioned from the golf industry to leading marketing efforts in manufacturing—where long sales cycles, account-based marketing, and being a one-person marketing team are the daily grind. We discuss: ?? How to nurture high-value leads with ABM ?? Why customer conversations are the key to marketing success ?? Advice for young marketing professionals navigating B2B and industrial spaces ?? Why video marketing is now a must for manufacturers ?? The importance of failure in marketing—and how to use it to grow ?? Listen now: YouTube: https://lnkd.in/eged_6tb Apple Podcasts: https://lnkd.in/ezx8NfMf Spotify: https://lnkd.in/e5isQjtH Thanks to Scott for bringing your insights and experience to the show! #B2BMarketing #IndustrialMarketing #ABM

With over 100 years of experience, ITEN Industries isn’t just a manufacturer—we’re your partner in problem-solving and innovation. From initial engineering to final delivery, our comprehensive approach ensures unmatched quality and service in every project. Trust ITEN Industries for precision tooling, advanced composites, and custom fabrications. https://lnkd.in/e-XEdZ39

A century of evolution has brought us to this milestone, and now we're focused on building tomorrow's foundations. Neville Chemical Company's 100th anniversary video reflects on our remarkable journey and unveils our vision for the future. We are dedicated to developing the essential materials and technologies that will shape the world for generations to come. #NevilleChemicalCompany #100Years #Pittsburgh #Innovation #Sustainability #BuildingRelationships #Coatings #Inks #Rubber #Adhesives #BrightFuture #LookingAhead #BuildingFoundations

New episode out now! This week, Scott Moffat, co-founder of Ideal Strategic Partners breaks down the biggest mistakes entrepreneurs make when launching and scaling their businesses. One of the biggest? Thinking you can market your way out of poor product-market fit. ?? "Marketing isn’t the problem—lack of market research is." Scott shares: ? Why great ideas fail without customer validation ? How to avoid being an “agency burn victim” when outsourcing marketing ? The right time to start delegating (and the wrong time) ? The difference between brand promise and brand aspiration and why it matters ? How to delegate and trust others with areas you can't focus on Listen here: YouTube: https://bit.ly/3F45gzU Apple Podcasts: https://apple.co/3K6GNta Spotify: https://spoti.fi/3wDd7Ay What’s one lesson you learned the hard way in business? ??

Are you missing this key lead gen strategy? Paid search is often treated as an afterthought, but Robert Royer explains why it should play a bigger role in your funnel. And his next tip? It’s a bit unconventional... Watch the full episode to find out. #LeadGeneration #MarketingStrategy #B2BMarketing

If your hiring strategy is just “we need a body, let’s fill the spot,” don’t be surprised when your new team member leaves just as quickly as they were hired. Manufacturers that keep their best people are doing things differently—offering clear career paths, investing in training, and making culture a priority. In this clip, Abby Wurzbach breaks down what actually works for attracting and retaining today’s young workforce. For manufacturers trying to hire smarter (not just faster), Episode 45 is a must-watch. #Manufacturing #RecruitmentMarketing #RetentionStrategies #WorkforceDevelopment

You set the goals, but the project drags on. Sound familiar? Website redesign and redevelopment projects are pivotal for manufacturing and B2B companies aiming to enhance their digital presence. However, many refresh projects fail to accomplish stated goals—or worse, they begin without clear goals at all. Without proper goal setting, these initiatives risk becoming costly ventures with little return. Let’s explore the key challenges of goal setting for website projects and discuss practical solutions to address them. ???

Marketing in manufacturing and B2B is no easy task—especially when you're a department of one. If you're a marketing manager juggling multiple responsibilities, struggling with limited resources, or looking for ways to scale your impact, this episode is for you! Bill's conversation with Grace Campbell, Marketing Director at Conspec Controls Inc covered: → Managing marketing across five different industries requires deep research & tailored strategies. → AI in marketing? It’s not a magic bullet—Grace shares what went wrong with Performance Max campaigns. → Why freelancers & agencies are a game-changer for marketing teams stretched too thin. → Conspec's shift from trade show chaos to ROI-driven event marketing. → How stepping back to create a strategic marketing plan transformed Grace’s workflow & confidence. ?? Listen now: https://bit.ly/4bkb2cw What’s the biggest challenge you face as a solo marketer in B2B? ?? #B2BMarketing #MarketingLeadership #ManufacturingMarketing #MarketingStrategy

New podcast episode: The B2B Lead Gen Mistakes Costing You Sales ?? Many B2B companies track cost per lead but overlook cost per acquisition—a misstep that can quietly drain marketing budgets and stall sales. In this week's episode of Missing Half, Bill speaks with Robert Royer of Building Brands Marketing about lead generation strategies that actually move the needle. ? Are your CRM and follow-up processes helping or hurting conversions? ? Why direct mail retargeting is making a quiet but effective comeback ?? ? The lead nurturing gap that keeps sales teams from closing deals ? How AI can speed up your pipeline—but only if your data is structured correctly If your marketing efforts generate leads but don’t translate into sales, this episode offers a clear perspective on where companies go wrong—and what can be done to fix it. ?? Listen now! YouTube: https://bit.ly/3ETkyHu Apple: https://apple.co/3K6GNta Spotify: https://spoti.fi/3wDd7Ay