4U by Tia

Tia Mowry has spent decades captivating audiences on screen. Now, she’s driving a beauty revolution with sustainability at its core. With 4U by Tia, she’s challenging outdated beauty norms while redefining hair care as a movement. Built on accessibility, integrity, and real results,?Tia Mowry’s proving that success isn’t just about what you build—it’s about how you build it. The Guide to Sustainability issue is available now at success.com/tia . Editor-in-Chief: Kerrie Lee Brown? Digital Managing Editor: Tess Lopez? Creative Director: Lauren Crispin Kerrigan Photographer:?Adam Rindy

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Grateful doesn’t even begin to cover it. A heartfelt thank you to the team at 4U by Tia for trusting VIBE VILLAGE to bring Tia Mowry’s newest haircare launch to life—both in producing the shoot and capturing the stunning visuals. With our artists Jasmine Durhal leading as Director and Photographer, and Cherrelle Swain ensuring everything ran seamlessly as Producer, the results speak to the talent and dedication they brought to the table. Special thanks to Karima Holland McDaniel for the trust and opportunity to make this dream a reality. I couldn’t be more proud of what we accomplished together. ??

It was an honor to come together with Amazon’s Black Business Accelerator and The Female Quotient for the Female Founders' Table. Our founder, Tia Mowry, reflected on her journey as an entrepreneur, but the true magic of the evening came from the shared stories, wins, and challenges of the incredible community of women in the room. It was a powerful reminder that, together, we can uplift and support each other as we navigate the entrepreneurial path. Thank you to our amazing hosts, Danyel Surrency Jones of Amazon and Shelley Zalis of The Female Quotient, for creating such a meaningful space to connect and celebrate women driving change. And a huge thank you to all the inspiring women who lent their voices and experiences—we are stronger when we grow together! #4UbyTia #FemaleFounders #AmazonBlackBusinessAccelerator Gina Woods Fleming Longino Ranay Orton Shaira Frias Dorian Morris Shontay Lundy Ava Pearl Monique Idlett Aishetu Fatima Dozie Christanna Ciabattoni Karima Holland McDaniel Deborah Sawaf Keanna O'Quinn Melissa R. Hibbért Glow by Daye Donnas Recipe LUNA MAGIC Undefined Beauty Black Girl Sunscreen Curly Culture Reign Ventures Bossy Cosmetics Inc. Skai Blue Media Sonic Sommelier

We’re beyond excited to watch our amazing founder, Tia Mowry, shine in her new reality show,?Tia Mowry: My Next Act! ? It's a true honor to see our fearless, inspiring leader share her journey with the world. Tune in to?My Next Act?to witness Tia’s empowering story and discover how her passion fuels our commitment to high-quality, natural hair care solutions. #MyNextAct #wetv #4UbyTia

In a competitive market filled with countless hair care options, we knew we needed to stand out. Rather than relying solely on traditional advertising, we chose to invest in building genuine connections with our community. Karima McDaniel's inspiring leadership and our team's dedication to innovation were the driving forces behind our success.

?? I recently worked with THEE iconic Tia Mowry for her fire company 4U by Tia ? Anyone who knows me knows how much I admire the Mowry girlies—both together and in their own endeavors, whether it's acting or business ventures that align with them ?? I was in?shambles?when I got word that THEE Tia Mowry wanted ME! Little ol' me to create a video for her company ??? AND I was featured on the company Instagram page too?! I done passed out y'all! Thank you for trusting me—your products are a banger!!!! #marketing #socialmedia #ugc #contentcreator

?? We’re thrilled to announce that we have been featured in Adweek's article, "Building a Social-First Brand with Tia Mowry and Karima McDaniel of 4U by Tia"! ?? Discover how we’re redefining brand engagement with our innovative social media strategies. Click the link below to learn more! ?? #4UBYTIA #SocialFirstBranding #BrandMarketing #Innovation #Adweek

?? We’re thrilled to announce that we’ve been featured in InStyle's Magazine article, "My Frizzy, Breakage-Prone Hair Sheds Way Less With This $10 Strengthening Formula"! ?? Discover why our game-changing products are the go-to for natural hair. Click the link below to learn more! ?? #InStyle #Haircare #NaturalHair #Feature #4UbyTia

Let's talk hair! Join me for an exclusive Amazon Live with Tia Mowry!??? Tia will share her hair journey and the inspiration behind 4U by Tia. We will give a behind-the-scenes look at the brand, share our approach to clean curl care, and answer your questions LIVE. ?? August 8??? 1:00 PM PST??? Tune In: https://lnkd.in/grHjBeMJ #AmazonLive #4UbyTia #TiaMowry #BlackHairCare #CleanBeauty