4A's

We are grateful for the ongoing collaboration and steadfast commitment that define our 4A’s community. Whether it’s through the leadership of our Board, the dedication of our employees, the trust our members place in us or our cross-industry and media partnerships, together we continue to advance our industry and shape its future. It's clear that when we work together, we can tackle challenges, drive innovation and build a stronger, more inclusive industry. We’re excited by the possibilities for continued progress. Thank you for joining us on this journey in moving the industry forward. Wishing you a joyful Thanksgiving. #HappyThanksgiving #Gratitude #4AsCommunity

In partnership with LBBonline - Little Black Book, we asked Courtney Williams? VP, Head of Business Development at The Martin Agency her views on the link between great work and good PR, the most useful tool in the arsenal of agency PR/comms professionals, how the role and stature of a PR/comms professional has evolved and more. Catch the full interview here: https://bit.ly/3Ot4DkM At ANGLES next week, Courtney will be a panelist discussing how comms influences new business alongside Steph Sipe Clements Simone Oppenheimer Mandel and Matt Ryan. Don't miss it: https://bit.ly/3Z0tpib Secure one of the few remaining in-person seats or attend virtually. #PRConference #AgencyComms #4AsAngles #4AsEvents

"As a daughter of a steel mill worker, I wasn’t afforded many opportunities to get out of my NW Indiana bubble, and I definitely didn’t know a soul in the ad industry. Without MAIP, I wouldn’t have gathered the tools, the confidence, or the contacts to pursue the path I’m on today. MAIP opened doors for me." ? Meet Catherine Navarro-Harkin — SVP, Strategy Director at Leo Burnett and Class of 1999 MAIP Alumna. ? MAIP opened doors —"Before MAIP my whole concept of advertising was what I saw on TV. Getting the firsthand chance to work alongside some of the best provided the critical foundation for getting me to where I am today. My MAIP internship is where I learned what it means to be a creative strategist." Today, Catherine continues to give back to the program that gave so much to her by mentoring, coaching and equipping diverse talent in marketing and advertising. This Giving Tuesday, we celebrate the power of mentorship and the transformative impact of the 4A's Foundation programs like MAIP. Help us continue to open doors for the next generation of diverse talent in the advertising industry. ?? Donate today and make a lasting impact: https://bit.ly/3AP8Yfb

"Today’s comms professionals can’t only look to pitch campaign launch announcements." https://bit.ly/4eUPJyp Ahead of ANGLES 2024, Steph Sipe Clements shares her views with LBBonline - Little Black Book on the benefits of bringing PR professionals into the creative process early. Don't miss the ANGLES session on positioning for success featuring Steph with co-panelists Simone Oppenheimer Mandel, Co-Founder, NBZ , Matt Ryan, CEO, Roth Ryan Hayes and Courtney Williams?VP, Head of Business Development, The Martin Agency. There's still time to register - attend in person or virtually on December 3: https://bit.ly/3Z0tpib #4AsEvents #ANGLES2024 #agencycomms #PRconference

?? Positioning for Success: How Comms Influences New Business | https://bit.ly/3Z0tpib ?? Join us for an insightful session on the evolving role of PR in agency business development. Learn what CMOs and search consultants are really looking for and gain best practices to elevate your agency’s reputation and differentiation. ?? Speakers: ?? Steph Sipe Clements – Director of Public Relations, Innocean USA (Moderator) ?? Simone Oppenheimer Mandel– Co-Founder, NBZ ?? Matt Ryan – CEO, Roth Ryan Hayes ??Courtney Williams – VP, Head of Business Development, The Martin Agency ?? Don’t miss the chance to learn from industry experts on how comms can drive your agency’s success. ?? Still time to secure your spot! Attend in person or virtually: https://bit.ly/3Z0tpib #AgencyGrowth #PublicRelations #BusinessDevelopment #StrategicComms #4AsEvents

“In an industry constantly in flux, no shift is absolute and there is no one model – so competitors for one job can just as easily be collaborators for the next,” says mollie rosen, president of member experience at the 4A's. LBBonline - Little Black Book's Alex Reeves examines advertising production and the state of the industry in this story.

As the December 2024 "lame duck" Congress wraps up, healthcare issues remain at the forefront. With a new Republican-led Congress in 2025, expect major discussions on healthcare, tax policy and advertising reform that will impact healthcare marketing. James Potter of Coalition for Healthcare Communication shares insights on Med Ad News / PharmaLive. "What happens this December will impact how the new Republican-led Congress begins its work or cleans up unfinished business from 2024. Whatever the case, 2025 will be huge for health care and tax policy impacting healthcare marketing agencies, communication companies and publishers." Read more: https://bit.ly/3CFQn5y #healthcaremarketing #healthcaremarketers

Are you an agency professional with 1-5 years of experience? The 4A’s Institute of Advanced Advertising Studies (IAAS) Western Region 2025 is the program you’ve been waiting for! ?? 11 weeks of training ?? Solve a real-world client challenge ?? Compete in a live pitch to win Collaborate with peers, learn from the best and level up your career. Past clients include Taco Bell, Kia and Corona – this year could be your time to shine! ? Register by January 31, 2025 ?? https://bit.ly/3OreLKQ

Why is DEI storytelling so essential? | Watch Talent Talks Episode 3 featuring this important conversation between Cathy Chan Butler and Digiday's Kimeko McCoy: https://bit.ly/3CFXsmG 1?? Personal Experience: For many, DEI is a part of their daily life and identity. Authentic voices naturally engage with these stories. 2?? Supportive Newsrooms: A collaborative approach in newsrooms amplifies these important discussions and ensures diverse perspectives are represented. 3?? Collective Responsibility: Both bottom-up and top-down efforts are needed to sustain and elevate DEI conversations, fostering an inclusive environment for everyone. Every day, we have an opportunity to deepen our understanding and commitment to DEI through impactful storytelling and reporting. How can we ensure that DEI is prioritized as an ongoing commitment? Share your thoughts below! #Diversity #Equity #Inclusion #Media #Journalism

"If it does not contribute to an agency’s bottom line, it isn’t doing the job," Toni Lee notes for a feature on LBBonline - Little Black Book exploring the role of comms. Check it out here: https://bit.ly/4i692I0 On December 3 at ANGLES, Toni Lee and Anaka Kobzev will be talking to Tanya Dua about how substance tops agency size when it comes to impactful storytelling. If you're in agency comms, don't miss ANGLES. Attend in person or virtually. https://bit.ly/3Z0tpib #AgencyComms #PRConference #4AsEvents #4AsAngles #ANGLES2024 #storytelling