4A's

?? Embracing Optimism in DEI Storytelling | Watch Talent Talks Episode 3: https://bit.ly/3CFXsmG Here are a few key takeaways from this Talent Talks conversation between Cathy Chan Butler and Digiday's Kimeko McCoy: ?? DEI is a Continuous Thread: It should be woven into all stories, even during busy election years or major world events. ?? Support Matters: Having a supportive environment encourages journalists to tackle important topics without fear. ?? Storytelling's Power: Our commitment to DEI can shape perspectives and drive change. How do you incorporate DEI into your storytelling or work? #DiversityAndInclusion #Storytelling #Journalism #Optimism #TalentTalks #DEI

Join us on Dec. 10! Featuring: Ali Amarsy Atit Shah Dana Belanger Edwin Wong Moderator - Jeremy Lockhorn

?? 4A’s EVP of Talent, Equity and Learning Solutions Cathy Chan Butler weighed in for Kimeko McCoy recent piece, saying DEI will likely be integrated into broader marketing strategies rather than be presented as a standalone line item. Read More on Digiday - https://bit.ly/3Z3g1ZL ?? Lina Khan’s tenure as FTC chair has brought significant scrutiny to the advertising industry, particularly focusing on data collection and privacy practices and pushing the industry toward greater accountability in how data is handled. EVP of Government Relations and Sustainability at the 4A’s Alison Pepper acknowledges: “This is an FTC that, under her tenure, has really gotten into the weeds about how data is collected, how it’s being shared...thinking about consumer harm in a way that previous FTCs weren’t.” Read More on Marketing Brew - https://bit.ly/3Z0sdu3 ?? We recently partnered with Do the WeRQ to field a study on the impact of LGBTQ+ ERGs (Employee Resource Groups) in the advertising and marketing space. Graham Nolan?????, co-founder of Do the WeRQ, discusses the study’s most striking revelations with Christine Champagne of the Muse. Read More on the Muse - https://bit.ly/4eMWVN8

?? NEW at the 4A’s! The 4A’s Learning Institute team is launching an annual subscription plan in January 2025 that gives your agency employees affordable, priority access to exclusive training programs. Train your entire team with one simple, predictable annual fee. Hit the link below to learn more! https://lnkd.in/gfmkvfVV #Learning #Training #ProfessionalDevelopment #4As

? 4A's Expert Network - Expert Spotlight ?? Meet Eric Brown, Co-Founder & CEO, and Nora DiNuzzo, Co-Founder & CSO of Blood Sweat & Tears — two industry trailblazers now featured on the 4A’s Expert Network! With over 16 years of in-house experience and consulting for more than 200 agencies, Eric partners with agency owners to ensure they have a clear growth strategy aligned with their goals and the resources for expert execution. Nora leverages her 15 years of expertise as a business development leader for independent agencies to craft custom growth strategies and positioning for BS&T clients that put them on a trajectory for 2-3x growth. Looking to clarify your agency’s path to growth in 2025? Connect with Eric and Nora on LinkedIn. #4AsExpertNetwork #AgencyGrowth #MarketingStrategy #Leadership #DiverseAgencies

?? Join Us at ANGLES 2024! | December 3 https://bit.ly/3ytHyKw ?? Keynote Spotlight: Communications in the Age of AI and Leadership Insight from the Top Jon Iwata, the visionary behind IBM's iconic campaigns and now Executive Chair of the Data & Trust Alliance, will explore the pivotal role of communications in an AI-driven world. Gain exclusive insights from top CEOs Jon has interviewed and discover what lies ahead for comms and PR in the GenAI era. Anthony Ha, Weekend Editor, TechCrunch will moderate this session. Still time to register! #Angles2024 #CommunicationsLeadership #AIandCommunications #4AsEvents

Ahead of 4A's ANGLES 2024, Mischief’s Oliver McAteer shares insights on PR’s vital role in new business, saying “PR and comms done right should be a company’s greatest new business driver.” According to Oliver, PR should be baked into ideas from the start, and not be an afterthought. Read more on LBBonline - Little Black Book: https://bit.ly/3CCG1DC Catch Oliver's session on Bold Agency Marketing without the Bold Budget at ANGLES with co-panelist Geno Schellenberger, moderated by Rebecca Sullivan. Still time to register: https://bit.ly/3Z0tpib #PR #Comms #NewBusiness #Angles2024 #4AsEvents

?? Join us in Atlanta for Decisions 2025: Data Informs, Creativity Delivers and explore groundbreaking advancements in media, creative and agency operations. https://bit.ly/3AHoQA5 ?? February 12, 2025 ? 11:00 AM - 4:00 PM ?? Atlanta ??? FREE EVENT 5 Reasons to Attend: 1?? Networking Opportunities—Connect with adtech and martech leaders. 2?? Compelling Content—Case studies and panels to challenge how you enhance creativity. 3?? Visionary Speakers—Learn from those pushing the envelope with data-driven creativity. 4?? Cutting-Edge Strategies—Discover how data and creativity combine for impact. 5?? It’s Free—No cost to gain invaluable perspectives and connections. ?? Seats are filling up—don’t wait to secure your spot! https://bit.ly/3AHoQA5 #Decisions2025 #CreativityDelivers #AdTech #MarTech #4As

In the recent edition of "Convene. Challenge, Change.", our interview series produced in partnership with The Drum, 4A's CEO Marla Kaplowitz led a conversation with Moderna’s Chief Brand Officer Kate Cronin and TBWA\Chiat\Day New York CEO Emily Wilcox. This insightful and engaging interview has Kate and Emily discussing their partnership in making mRNA science accessible and how their collaboration bridges science and storytelling, highlighting the vast potential of mRNA beyond the Covid-19 vaccine. Read about it and watch the interview here: https://bit.ly/48WGKvw #4As #TheDrum #HealthTech

Did you know??? In partnership with agencies and organizations, the 4A's Foundation has provided more than $60K in scholarships to deserving students in marketing, advertising, and creative arts. Your contribution this #GivingTuesday enables us to continue equipping talent for success and opportunities. Let’s keep the momentum to Equip Talent for Success! ?? #EquipTalentforSuccess #EmpowerDiversity #GivingTuesday https://bit.ly/3CjBExb