4As

?? Celebrate 25 Years of Innovation and Collaboration at the 4As Management Practitioners Forum! https://bit.ly/4h7qBWj ?? Date: June 4-5, 2025 It's the members-only conference where leaders of independent agencies convene to gain exclusive insights, learn from each other and discuss shared challenges and solutions. Join us live to explore the theme "Thriving Through Perpetual Change: A New Game Plan." ?? Featured Session: Pushing for a Plus: Embedding Organic Growth in Your Process Speakers: ?? Rob Rankin, President/CEO, CCF ?? Molly Hull, Director of Client Service, CCF ??Register here: https://bit.ly/3FtnYkE #MPF25 #AgencyGrowth #OrganicGrowth #MembersOnly #ProfessionalGrowth

?? ??? Sound Bites from SXSW As SXSW was in full swing this week, Jeremy Lockhorn, 4As caught up with some of our members and partners at the show. This episode examines the top trends spotted by Edelman's Noel Christopher and Andrew Dawson M.S. and what the SXSW experience has been like for them. The conversation spans AI transformation, hallucinations, AI governance, how Noel and Andrew manage to filter out the noise, what they see in the crystal ball and more. Check it out: https://bit.ly/4huTVq0 #SXSW #GenAI #whatsnew #emergingtechnologies

?? We're pleased to welcome Kristin Woxland as the new SVP for the Central Region at the 4As! ?? Kristin brings over 20 years of strategic marketing and agency leadership experience, including her recent role at Colle McVoy, where she was instrumental in shaping the agency’s culture and growth, contributing to impressive achievements like 2023 Adweek Midsize Agency of the Year and 2024 Ad Age A-List Standout. ?? Based in Minneapolis, Kristin will drive member engagement and growth initiatives for the region. Known for her collaborative leadership and passion for positive change, Kristin is sure to bring fresh ideas, energy and inspiration to our team and the member community. Join us in welcoming Kristin to the 4As! ?? We’re excited for the amazing impact she’ll make. Meet the 4As team: https://bit.ly/3CRPTKa #WelcomeNewHire #4Asnews #Culture #TeamGrowth #4As #AgencyLeadership

?? Meet the Sponsors of Decisions 2025! https://lnkd.in/ePcr_nxB From leading technology innovators to pioneers in digital advertising and marketing, our sponsors represent the best in their fields. Join us in appreciating their support: Google, Innovid, Meta, Nielsen, Simpli.fi, The Trade Desk, Zefr, Arima, BIG HAPPY, Direct Digital Holdings, Fluency, Resonate and SmartCommerce. Their commitment to fostering innovation, creativity and excellence is what makes Decisions 2025 possible. We look forward to a fantastic event! #Decisions2025 #SponsorSpotlight #DigitalMarketing #Innovation

?? Meet Sharon Toerek, Intellectual Property & Contract Law Expert, now on the 4As Expert Network! https://bit.ly/43FHKmT As the Founder of Legal+Creative | Toerek Law, Sharon helps independent marketing, advertising and creative agencies protect their intellectual property and navigate the legal complexities of the industry. From contract development and negotiation to advising on AI adoption risks, she ensures agencies can safeguard and monetize their creative assets while staying compliant. A sought-after speaker and educator, Sharon has presented at INBOUND, Content Marketing World, Build a Better Agency Summit and more. She also created the Agency Protection System and hosts The Innovative Agency Podcast, guiding agencies on what’s next in the industry. ?? Need legal guidance for your agency? Connect with Sharon Toerek: https://bit.ly/43FHKmT #4AsExpertNetwork #AgencyLaw #IntellectualProperty #MarketingCompliance #CreativeAgencies

At SXSW, Jeremy Lockhorn, 4As has been catching up with members and partners to get a peek into their experience of the conference. 4As member Sean Donovan, TRG says it's important to have a plan of what you want to see and learn about, prioritize some of the lesser hyped innovations and push yourself outside your comfort zone. Jeremy and Sean discuss some of the coolest trends that caught their attention this year and what SXSW might look like in 2 years. Check it out: https://bit.ly/4bKaOf6 #SXSW #inspiration #emergingtechnology

Don't miss important insights on account leadership from Lori Bartle, Cultivagency an expert featured on the 4As Expert Network, joined by Eric Forsyth on this upcoming webinar. https://lnkd.in/gvwZ5KjU

At Campaign Convene 2025, Alison Pepper from the 4As, Donna Sharp from MediaLink, Doug Melville from Jodi AI and Steve Barrett from PR Week discussed the future of marketing leading up to 2030. The panel tackled key topics like political shifts, evolving CMO roles and the impact of AI on the industry. Alison's insight into the regulatory landscape surrounding AI is particularly significant as members increasingly embrace and navigate the technology. Read the story by Campaign US's Luz Corona, MPS and catch the special edition of the Campaign Chemistry podcast: https://bit.ly/3DAmAME

?? Soon after landing in Austin, TX for SXSW, Jeremy Lockhorn, 4As set out to interview some of our members and partners about what excites them most about the show. Joshua Stern, DIRECTV says he's here to learn about trends, audiences and the innovative ways in which brands are reaching them. See where Joshua thinks content personalization, curation and delivery are headed. https://lnkd.in/e84VsxSi

???? Creativity Meets AI: The Ultimate Mixology | https://bit.ly/3E5Ew1w Join us at 4As Decisions 2025 Minneapolis on March 26 for a FREE event—and don’t miss the closing keynote with John Doyle, EVP Brand Strategy & Experience Design at Colle McVoy! ?? Session: Curation + Cocktails: Creative Mixology in the AI Age. Much like a master mixologist, creative leaders must blend the familiar with the unexpected—using AI not to replace ingenuity, but to amplify it. ?? Date: March 26, 2025 ?? Location: Colle McVoy, Minneapolis ?? Cost: FREE ?? Save Your Spot Now! https://bit.ly/3E5Ew1w #4AsDecisions2025 #CreativityDelivers #AIandCreativity #IdeaMixology #Innovation