40 Strategy

Lead generation isn’t just about MQLs—it’s about understanding your customers deeply, empathizing with their pain points, and creating memorable experiences before they’re ready to buy. In this episode of the?$4M Strategies? podcast, we talk with Ed Locher, author of?Holistic Marketing, who shares how B2B companies can move beyond digital ads and intent signals to drive durable, scalable growth. Key insights: - Why 90% of buyers choose brands they already know. - How empathy and customer research drive stronger demand generation. - The power of creating emotional connections with your audience. Ready to improve your lead generation strategy? Tune in now for actionable insights that will help you get ahead. Subscribe and set notifications to our YouTube Channel. #LeadGeneration #B2BMarketing #4MStrategies #CustomerEmpathy #ScalableGrowth

Referrals aren’t just nice—they can power your entire lead generation system. In this episode of the?$4M Strategies? podcast, Joe Rare, founder of Level 9 Virtual, shares how to build strong partnerships that deliver consistent, high-quality leads. Key takeaways: - Partner with businesses that serve your audience in complementary ways. - Focus on relationships, not transactions, for lasting success. - Build a referral system that works for both you and your partners. Joe explains why giving without expecting immediate returns can create lifelong partnerships that drive exponential growth for your business. #LeadGeneration #BusinessPartnerships #4MStrategies #ReferralMarketing

Do you know where your funnel is leaking revenue? In this episode of the?$4M Strategies? podcast, Alisha Conlin-Hurd ??, co-founder of Persuasion Experience, shares how to build a million-dollar lead generation funnel. Key takeaways: - Why every business has a funnel—and why it’s not optional. - How to spot revenue leaks at each touchpoint in your funnel. - The 4 pillars of a high-converting landing page: target market language, messaging and authority, social proof, and a compelling offer. Alisha explains how focusing on qualified leads, refining your messaging, and treating landing pages as digital salespeople can transform your funnel into a consistent and scalable revenue driver. ?? Ready to level up your lead generation strategy? Listen now - link in the comments. #LeadGeneration #MarketingFunnels #ScalableGrowth #4MStrategies

Integrity isn’t just about keeping your word—it’s about?alignment between what you say and what you do. In this episode,?Jeffrey Klubeck, author of?The Integrity Game?, breaks down?why accountability often feels like an attack, how organizations can create a culture of?alignment, and why?most leaders misunderstand integrity. Key takeaways: ?? The?two most common definitions of integrity—and why they fall short ?? Why?most businesses struggle with accountability ?? How to align?core values with daily actions ?? A simple shift to?make accountability feel empowering, not threatening If you’ve ever felt frustrated with?team misalignment or lack of follow-through, this episode gives you the tools to?build a culture of trust and execution. Subscribe to our YouTube channel. #Leadership #Integrity #Accountability #BusinessSuccess #MeasureSuccessPodcast

What’s the secret to a scalable marketing process? It starts with knowing your numbers. In this episode of the?$4M Strategies? podcast, Mark Podolsky, author of?Dirt Rich, shares how to scale marketing with actionable insights on metrics and strategy. Key takeaways include: - Why tracking customer acquisition cost (CAC) and lifetime value (LTV) is essential. - How a 3:1 CAC ratio creates a scalable, profitable business. - The difference between SEO (ownership) and paid ads (renting)—and why you need both. - Why “speed to lead” is a must for marketing and sales alignment. Mark provides practical tips for entrepreneurs and executives to optimize their marketing processes and make smarter investments. If you’re ready to improve your marketing strategy and scale your business, tune in now. Subscribe and set notifications to our YouTube Channel. #MarketingStrategy #ScalableMarketing #BusinessGrowth #Leadership #Podcast

Wondering what you can do as a business owner during these uncertain times? Read what we are telling our clients.

Scalable marketing isn’t just about tools or tactics—it’s about building alignment, understanding your audience, and focusing on quality leads. In this episode of the?$4M Strategies? podcast, Mark Osborne, MBA, author of?Are Your Leads Killing Your Business?, shares how to create a scalable marketing process that delivers results. Key takeaways: - Treat your sales team as an internal customer to create alignment. - Leverage your customer success team to refine your market positioning. - Focus on lead quality over quantity to triple your opportunities. Mark explains why quality leads are the foundation of sustainable growth and how to build marketing systems that attract the right opportunities while repelling the wrong ones. #MarketingStrategy #ScalableGrowth #LeadGeneration #4MStrategies

Creating a scalable marketing process isn’t about technology alone. It’s about building awareness, credibility, and trust with your audience. In this episode of the $4M Strategies? podcast, Ed Locher, author of?Holistic Marketing, shares practical steps to help you design marketing processes that scale. Key takeaways: - Why technology is just one piece of the puzzle. - How to de-risk purchase decisions for your customers. - The power of demonstrating recurring value after the sale. Ed shares a simple framework for success: engage your audience, de-risk their decisions, and consistently showcase the value of your solutions. These steps create loyal customers and help your marketing efforts scale effectively. Ready to improve your marketing strategy? Tune in now to learn actionable tips that you can apply today! #MarketingStrategy #ScalableMarketing #4MStrategiesPodcast #BusinessGrowth

Scaling your marketing efforts requires clarity, strategy, and smart use of resources. In this episode of the?$4M Strategies? podcast, Frank Cespedes, author of?Sales Management That Works, breaks down the keys to creating a scalable marketing process. Key takeaways: - Align marketing and sales teams with clear goals. - Leverage technology and tools without overspending. - Use A/B testing to find what works and optimize your approach. Frank explains how to navigate the overwhelming array of tools available today and focus your budget where it counts. He also shares why testing is crucial for adapting to a constantly changing marketing landscape. If you’re looking to scale your marketing while staying strategic, this episode is packed with insights to help you grow. Subscribe and set notifications to our YouTube Channel. #MarketingStrategy #ScalableGrowth #4MStrategies #FrankVCespedes

Scaling your marketing efforts can feel overwhelming, but it doesn’t have to be. In this episode of the?$4M Strategies? podcast, Behdad Jamshidi - P.Eng. of C Jam Marketing shares how to create a scalable marketing process, whether you’re a startup or a seven-figure business. Key takeaways: - Start by deeply understanding your customers and their needs. - Build clear processes to streamline your marketing efforts. - Learn when and how to outsource effectively to save time and scale faster. Behdad also explains why mixing in-house talent with outsourced resources creates a powerful balance, helping businesses grow without overextending. Ready to make your marketing strategy scalable and efficient? Listen to this episode for actionable tips to take your business to the next level. #MarketingStrategy #ScalableMarketing #4MStrategies #OutsourcingTips