?? New Podcast Alert: Michael Kassan on Marketecture!? In celebration of the 100th episode of the Marketecture Media podcast, Michael Kassan—founder of 3C Ventures—joins Ari Paparo and Eric Franchi for a candid conversation about where the industry is heading. Here’s a glimpse of their discussion: ?? Michael breaks down his vision for 3C Ventures, and how he artfully combines strategy, implementation, and execution to drive tangible business value ?? The power of events is not just about networking, but a strategic tool for brand building... Michael also shares one of his most memorable industry events that helped catalyze the rebirth of audio ?? Michael's enduring business philosophy around fragmentation, consolidation, and efficiency ?? The AI revolution and its inevitable impact on the agency model—spoiler alert: it's already happening!? ?? Michael reflects on his experience representing Microsoft during the historic Google-Microsoft antitrust saga, telling the inside story of how DoubleClick became a pivotal turning point in the industry ?? Shifting Dynamics among the holding companies, through the lens of M+A ?? And find out the significance of 25,774 as Michael’s magic number ?? Listen now to Episode 100 of Marketecture to hear it all! #3CVentures #Advertising #BusinessStrategy #Efficiency #BrandBuilding
关于我们
We accelerate our clients’ growth through three core pillars: consulting, convening, and co-investing. We go beyond strategy to deliver impactful implementation and execution solutions - driving transformative results at every stage. Fueled by deep industry expertise and an expansive network, our bespoke approach empowers clients to navigate, adapt and thrive in today's ever-evolving media and marketing landscape. Founded by Advertising Hall of Fame inductee Michael E. Kassan, 3C Ventures is a collective of curious change agents with diverse experience, spanning the C-Suite to product teams. We view every business opportunity through the lens of an operator, ensuring our recommendations are not just strategic, but actionable and results driven.
- 网站
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https://3cventures.com/
3C Ventures的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 2-10 人
- 总部
- Century City，California
- 类型
- 私人持股
- 创立
- 2024
地点
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主要
获取路线
US，California，Century City
3C Ventures员工
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Emily Christner
C-Suite Executive | Board Director | Strategic Advisor
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Jason Haikara
Drives Client Success | Creates Value at the Intersection of Technology, Entertainment and Consumer Brands + Content + Culture | "Swiss Army Knife"
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Michael Kassan
CEO, 3C Ventures
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Bill Westcott
Advisor, Principal
动态
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We are pleased to announce that 3C Ventures served as a strategic advisor to Mediaocean on its ~$525 million acquisition of Innovid, a significant transaction that strengthens Mediaocean’s position as a leader in ad-tech innovation. This milestone underscores our ability to deliver impactful, high-value strategic advisory services in complex and transformative deals. As a newly established consulting firm, this engagement represents a pivotal moment for us. It serves as a foundation for our continued growth and a testament to our commitment to partnering with industry leaders to address critical opportunities and drive meaningful outcomes. We are honored to have collaborated with Mediaocean and CVC on this transaction, and we look forward to building on this momentum. This is just the start of an exciting journey for 3CV as we expand our strategic advisory capabilities and deepen our focus on delivering exceptional results for our clients. For more details on the transaction, please refer to the?official announcement. #3CVentures #StrategicAdvisory #TransformativeGrowth #Innovation
Exclusive | Mediaocean Buying Adtech Company Innovid for $500 Million
wsj.com
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?? Time to press play ?? Our Founder and CEO, Michael Kassan, had the pleasure of joining the latest episode of the BRAVE COMMERCE Podcast for an inspiring discussion. In his candid exchange with co-hosts Sarah Hofstetter and Rachel Tipograph, Michael shared insights on the critical role of human connection and vision in today's business landscape, plus: ?? The guiding principles of the "3 C's" in shaping our company's mission ?? The importance of spotting potential in people and how trust, transparency, and talent drive success ?? Michael's thoughts on what it means to have a lasting impact on our industry ?? Listen here: https://lnkd.in/gYfRvpq7 #3CVentures #BraveCommerce #Leadership #Legacy #PeopleFirst
Sparking Opportunity in Commerce With Michael Kassan
adweek.com
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?? What an unforgettable night! We had an amazing time co-hosting the "Momentum NYC Celebration" alongside our friends at POSSIBLE during Advertising Week. Attendees got an exclusive sneak peek of what's in store for #POSSIBLE2025. You don't want to miss this industry game-changer. ?? Mark your calendars for April 28-30 in Miami. Let's keep the momentum going!
Drives Client Success | Creates Value at the Intersection of Technology, Entertainment and Consumer Brands + Content + Culture | "Swiss Army Knife"
One of the highlights of my first Advertising Week in five years was 3C Ventures and POSSIBLE’s "Momentum NYC Celebration" to tease some exciting #Possible2025 event announcements and to thank the founding partners. The dapper and well-spoken Christian Muche, POSSIBLE’s Global President and Co-Founder welcomed our esteemed guests and relayed some well-received details. I had the honor to say a few words on behalf of 3CV and our leader, Michael Kassan, Chair of POSSIBLE's Board of Directors. (Michael had a speaking engagement at Forbes CMO Summit that day but was there in spirit). Beyond this event, which attracted 100+ industry luminaries, 3CV is proud to be a POSSIBLE partner all year round. In just over two years, POSSIBLE has become a "must-attend" industry tentpole, bringing together professionals across marketing, media, technology, and creative sectors in a festive and fun environment- Miami Beach! Special thanks to the POSSIBLE marketing and events team and the staff at the SpyGlass Rooftop. It was a beautiful evening with an incredible view of the Empire State Building.?Dina Dashoush-Salam, CMP; Leah Steinhardt, Cindy Grospitch, Yasmin Melendez ?? POSSIBLE 2025 Save the date: April 28-30 (but arrive on April 27), Miami ?? Christian on the "Power of POSSIBLE" (video):? https://ow.ly/MRXT50TvlOX ?? Learn more: https://possibleevent.com/ ?? Save the date: April 28-30, Miami ?? Sign up for the newsletter: https://lnkd.in/g3KGeJ6d Meredith Brace, Tyler Kelly, Jordan Rost, Claire Young (Happy Birthday), Rob Wilk, Bill Westcott, Drew Michelman, Alex Brownstein, Julie Thompson, Katie Foley, Caroline McCarthy, Emma McLoughlin (and everyone tagged in the photos) #marketing #innovation #marketingtrends #networking #event #events #advertising #media #miami #miamibeach Photo credits: Emily Christner, Andy Plesser (thank you)
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Our founder & CEO Michael Kassan sat down with longtime friend Jordan Bitterman on his "Special Sauce" podcast. They explored the significance of relationships and discussed business philosophies while staying current with the latest trends. At the end of their conversation, Jordan asked Michael to share his three?favorite songs—tune in to find out what they are! ? Listen on iHeart:?https://bit.ly/4gF12gj Listen on Amazon:?https://bit.ly/3zru6r3 Listen on Apple:?https://bit.ly/3XYpMsU Listen on Spotify:?https://bit.ly/4gAhyOO
Would you like some more Sauce? Michael Kassan is the Founder of 3C Ventures, his follow-up to MediaLink, the legendary company he founded 20 years ago and left this past Spring. He shares how he operates "in the middle" of our industry and how a tagline from an old west coast telephone company inspired his professional credo. Michael and Jordan discuss the power of having strong relationships in business, the people Michael has met who have intimidated him, what characteristics impress him in other people, and the number of nights each year he gets to sleep at home in his own bed. Click into comments for links to the episode. (And please tell your friends!) #AllGood
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