3C Ventures

We're thrilled to announce that Keith Weisberg has joined 3C Ventures as our new Partner, Head of Product and Technology! With decades of industry experience, Keith's deep expertise in product innovation and tech savvy will be pivotal in elevating 3CV's solutions for our clients. Join us in welcoming Keith to the team and stay tuned for exciting advancements ahead!

At 3C Ventures, continuous learning and curiosity are core to how we operate — both as individuals and as a company. We're thrilled to share that Alex Brownstein will be joining the Perplexity Business Fellowship to deepen his knowledge of AI and its impact on business.... we're excited to see how Alex's learnings will fuel even greater innovation for our clients and partners. #AlwaysCurious #AI

?? Exciting news from 3C Ventures – we’re expanding our team! We’re hiring for three key roles: ??ASSOCIATE:?Focus on research & analysis, reports & presentations, project management, and client interaction. ??ENGAGEMENT MANAGER:?Drive project delivery, strategy development, client engagement, team management, and business development. ??PRINCIPAL:?Lead with strategic vision, manage senior client relationships and a portfolio of engagements, generate revenue, and mentor future leaders. If you’re ready to elevate your career and be part of our dynamic team, get in touch! ?? [email protected] #Hiring #CareerOpportunities #TeamGrowth #3CVentures

Last week, we brought our team members together in Atlanta for an incredible company offsite! A special thank you to Michael Kassan from 3C Ventures for joining our founder Jon Reilly for an inspiring fireside chat on the future of AI analytics in media agencies. These conversations fuel our vision and remind us why we do what we do. Between strategic sessions and roadmap discussions, our team enjoyed some friendly competition at TopGolf – though we'll keep those scorecards private! These moments together reinforce our culture of innovation and collaboration. We're energized by what's ahead and grateful for a team that continues to push boundaries in pursuit of excellence. #Akkio #CompanyCulture #CompanyOffsite

???AI, Agency Evolution & the Future of Marketing- Michael Kassan Shares His Vision on ADWEEK's #MarketingVanguardPodcast??? The marketing landscape is in constant flux, shaped by AI, agency consolidation, and shifting executive dynamics. In the latest episode of Adweek’s Marketing Vanguard Podcast, our CEO, Michael Kassan, sat down with Jenny Rooney at CES 2025 to break down the biggest industry shifts and what they mean for marketers. ?? AI’s Real Impact — Will it enhance jobs or replace them? ?? Agency Consolidation — The future of industry giants and independents ?? The CEO-CMO Relationship — Aligning responsibility with authority ?? Content & Commerce — Why brand storytelling matters more than ever Michael also reflects on his pivotal role in transforming CES’s #CSpace into a marketing powerhouse and shares how #3CVentures has surpassed early growth expectations. ?? Don’t miss this must-listen episode, listen here: https://lnkd.in/dgb4exvE #MarketingVanguard #Leadership #CMO #AgencyEvolution #AI

Back to the desert after CES! I’ll be at IAB ALM next week, diving into the latest trends and connecting with leaders shaping the future of digital media and marketing. If you’re attending, let’s chat - DM me so we can set some time to meet or leave it up to serendipity - I’d love to hear what’s on your mind and explore how we can collaborate. #IABALM #Networking #DigitalTransformation #Innovation

Looking forward to seeing our industry colleagues at the upcoming #iabALM! Congratulations to David Cohen and the IAB for an incredible agenda of dynamic discussions and impactful thought leadership. #Convene #DigitalMedia #AdvertisingInnovation

I’m thrilled to announce the #ChangemakersChallenge, a bold commitment I’m launching alongside my friend and fellow Big Brothers Big Sisters of America Board Member, Ryan Detert. Ryan’s personal journey as a “Little” with his Big Brother, Clayton, profoundly shaped his life. Inspired by that bond, Ryan has kickstarted this challenge with a $1M donation to create life-changing mentorship experiences for 10,000 Big and Little matches. Now, we’re calling on the advertising, media, and marketing industries to rally together and quadruple that impact—raising $4M more and securing $100M in donated media. This mission is deeply personal to me. I’ve seen firsthand the transformative power of mentorship and the lasting change it creates for young people, their families, and communities. To kick off the Changemakers Challenge, I’m excited to co-host a #ChangemakersBreakfast with Ryan, Tim Ellis, and Joel Lunenfeld at the #NFLHouse in New Orleans during #SuperBowl week. Together, we’ll amplify the power of mentorship and discuss how we can collectively raise the bar for America’s youth. Join us in changing the odds for the next generation. Whether you donate, partner, or become a mentor, your support matters. Together, we can create a massive ripple effect that lasts a lifetime. Donate or get involved today: https://lnkd.in/gS-yf354 Let’s make a difference. #ChangemakersChallenge #MentorshipMatters #BigBrothersBigSisters #BetheChange Read more about Ryan's Story here: https://lnkd.in/g2zcZVvv

Teads' Natalie Bastian, Alpha & Co.'s Steven Wolfe Pereira ??, Las Vegas Convention and Visitors Authority - LVCVA's Kate (Vuturo) Wik, 3C Ventures' Michael Kassan and Delta Air Lines' Alicia Tillman joined host Jenny Rooney for live episode recordings of the Marketing Vanguard Podcast at ADWEEK House Las Vegas! She had insightful conversations with these industry-leading executives who were on the ground at CES. We heard about the tech insights that are exciting these brand leaders and how they plan to integrate fresh perspectives into their marketing strategies to ensure long-term success for their brand.? You can listen to the full episodes soon ?? ?? Photo credit to Motion Stills Multimedia LLC?

With CES now in rearview, we’re reflecting on an extraordinary week in Las Vegas... Check out our recap article below.