38th & Kip Studio

?? ??? ??? Here's our 2024 branding and design wrap up! From Mid Century Modern sardine art, to hand-drawn cursive typography, we certainly flexed our creative muscles this year. We are so thankful that our clients trust the process, and sometimes zaniness, of branding and design. ?? We hope you have a new year filled with curiosity, creativity, and exploration. With gratitude, The 38th & Kip Team #illustration #art #graphicdesign

When it comes to brand strategy and brand development agencies, not everything is always as it seems. ?? To protect your organization from hiring agencies that say they offer brand strategy services, but actually have zero experience in brand strategy, there are 4 key questions you can ask to weed out the phonies. In this episode of Bite-Sized Branding, we discuss these 4 questions to ask and why they are important in protecting your company from investing in subpar services.

Josef Alber's color theory teachings were hugely instrumental to me as a graphic designer and illustrator. Seeing several of his "Homage to the Square" works at the?North Carolina Museum of Art in Raleigh?this weekend was a real treat. I have his book "The Interaction of Color," but prints cannot capture the nuances of seeing his works in real life. The way the light hits the different colors - some more matte and some more shiny - completely changes the experience. One of my favorites is "Veiled," a surprising combination of warm brown against taupe, turquoise, and green. I could have stared for hours. Works like these inform my practice as a designer, and I try to visit museums as often as I can to deepen my skills and understanding of design principles. Studying the masters of design helps me to provide the best work possible to my clients. ?? -Alicia, Owner

This month, we've met some pretty awesome people. Like, really awesome. People who are the cream of the crop in their field, are doing extraordinary things in technology, and are all around good people. Sandrine Vohra: Inclusive and multi-cultural marketer, who helps companies navigate the vast nuances of cultural differences. Jessica Lusthouse: An ocean of business development knowledge. How to email people! How to sell things! Erin Patterson: Buy your promotional items and corporatewear from someone who is actually nice, local, and not pushy. Erik Garcia: Cool-LA-guy making high-quality videography astoundingly affordable for small businesses. Maggie Chopp: Technically met her in January, but she is so good, she deserves to be on this list. What awesome people have you been introduced to this month?

Last Thursday, our very own Alicia Disantis facilitated a workshop on how to create powerful social media profiles for professionals. Part of the?Salem-Roanoke County Chamber of Commerce 2025 LeadHERship Series, she also collected and shared data on pervasive stereotypes of female professionals.? ? Women have come a long way, but we've got a long way to go. Here's a few stats to consider: ?? In 2023, women still only made?80 cents on the dollar?that men made. ?? Half?the female CEOs of S&P 500 companies are blonde, although only 5% of white women are blonde. ?? In a 2016 study, blondes were rated much higher on?warmth and attractiveness?by men in the workplace. ?? A 2019 study showed that highly attractive women were found to be less truthful and?more worthy of termination. ?? When applying for jobs, women are less likely to apply if they?do not fulfill 100%?of the requirements, while men apply if they meet?only 60%. What can we do to help our female friends in business and break down these ancient stereotypes? #womeninbusiness #paygap https://lnkd.in/eb2DDq_S

In a world of easy content creation and endless AI ideation, always remember the 5 rules of creating high-quality content. 1?? Is it memorable 2?? It it unique? 3?? Is it valuable? 4?? Is it appropriate for your audience? 5?? Is it relevant? Whether you are writing an article, creating a video, giving a speech, or sending an email blast. follow each of these five rules religiously. They each are important on their own, but together, are the formula for fail-proof content. #branding #contentcreating #contentmarketing

LinkedIn fam, 38th & Kip Studio is now on Bluesky! Posting: ?? Marketing tips ?? Design musings ?? The occasional existential meme Find us at https://lnkd.in/eB8UzPu2

The "He Gets Us"?ad that premiered at the 2025 Super Bowl was a text-book example of powerful brand strategy. Using a simple, core message, focusing on brand values, and using cinematography to build trust made for a winner in every sense of Super Bowl ad goals. And Johnny Cash's beautiful, stripped down cover of Depeche Mode's Personal Jesus created another layer of grit to the emotional photos and earthy message. In this episode of Bite-Sized Branding, we explore what made the "He Gets Us" commercial a success. 1. Getting back to the roots of a brand's values 2. Using documentary style to build trust 3. Focusing on one simple message 4. Showing actions rather than words 5. Calmness among the calamity ??Resources: He Gets Us Commercial: https://lnkd.in/e7hv6Gwj Pew Research Center on Modeling the Future of Religion in America: https://lnkd.in/eFPhkAE8 #superbowlads #brandstrategy #hegetsus

??? One of the key marketing actions that separates top performing credit unions and average credit unions is a continual focus on market research. It doesn't have to cost an arm and a leg to stay on top of market trends, buyer behavior, and generational preferences. The very best internal marketing teams and external consultants make research a part of their daily strategy. We are living in a very Darwinian marketing landscape: Adapt, or die. ?? In out newest blog article, we utilize global findings from HubSpot, Qualtrics, and Cornell University, as well as our own 13+ years experience in the credit union movement, to recommend strategies and actions to help you achieve your marketing goals in '25. We guarantee there are findings that will surprise you. #creditunion #creditunionmarketing #marketingstrategy https://lnkd.in/eMn8k9p9

The term "positioning" is thrown around in business circles often. But what exactly is positioning? Also known as brand positioning or market positioning, positioning is the space you want your product or service to fill in customers' minds. For most businesses, competition is fierce, and understanding what position, or "niche" you want to acquire, is really important. If you don't know what this is, it's impossible to market yourself. In this episode of Bite-Sized Branding, we discuss the basics of positioning and buyer behavior. #brandstrategy #branding #positioning