360 Consulting

Having all your metrics available in one place is a no-brainer in business these days. You don't want sales and marketing working in silos. You don't want anyone going off down their own rabbit hole – possibly away from your business goals. And also, today's customer expects you to have every piece of information about them (from all the channels where they've dealt with you so far) readily to hand. The benefits of a unified dashboard (available to everyone) far outweigh the possibly tedious but temporary job of setting it up. Give us a call for a free consultation if you need help with your sales data infrastructure. https://lnkd.in/gsfiHgMS #Dashboard #Benefits #360Consulting

Today is International Day of Happiness – so we're bringing you a fairy tale to cheer you up, and help you forget your problems. Or rather, sort them out! OK, so we don't actually have a fairy, but we do have a solution that makes salespeople happy. The Sales Xceleration Framework?. #businessdevelopment #salesxceleration #SalesLeadership

Earlier this month, we talked about the need to ensure your reps don't lose their skills while handing over certain aspects of their work to AI assistants. But there has to be a good reason to invest in training – it doesn't come free, whoever conducts it! Well, here are five excellent reasons, not just one. In sales, as well as responding in an agile way to shifting trends and unexpected events (because they're low-hanging fruit), it's also good to plan ahead for the higher-hanging fruit. This means looking at your training costs now as a deposit on your future ROI. You know where we are! #AISkills #Training

When done correctly, cold emails can do a lot for your business. Yet, when done poorly, they can have the exact opposite effect. The truth is that cold emailing is an art. And to make them efficient for your business, there are some key steps to follow. In our last blog, we talked about crafting efficient sales emails in general. This time, we highlight one aspect of cold emails – timing. A cold email will be appropriate if you time it correctly. But fair enough, this begs the questions: ? When is it appropriate to send a cold email? ? When could sending a cold email actually be harmful to your prospective relationship? Read the blog to find out! https://lnkd.in/giAZgx42 #ColdEmails #BusinessTips

Bringing in someone to handle all your sales goals for a year is not a sign of failure! Right? It gives you much-needed breathing space to focus on other aspects of your business while knowing your sales are in the expert hands of tenured Sales Leaders. So... here are some of the benefits you'll accrue during the year after you take this step: ?? You scale your sales without going through a hiring process to bring a new leader on board permanently. Hiring is time-consuming, and, granted, you have no guarantee of success. You're better off tapping instantly into experienced leadership that knows how to drive immediate sales performance and team accountability. ?? You're freed up to focus on business growth – maybe focusing on product development, operations, or fundraising. Your outsourced sales leader can meanwhile be trusted to ensure sales KPIs are met, coach your team, and optimize your sales processes. ?? You benefit from strategies centered around a proven sales playbook that all your team will follow. Experienced outsourced leaders bring decades of expertise, structured strategies, role-playing exercises, and accountability systems to transform an underperforming sales team into a revenue-generating super-team. And even if your team has been doing well, you deserve time to breathe, and sales can always be raised to a new level! Give us a call. https://lnkd.in/dV-WrTSv #Skills #Playbook

Nothing is easy in sales! If it seems so, a difficulty will probably show up later. Maybe growth stalls, you find some data missing, or an exceptionally talented rep leaves. The best way to address these difficulties is to put in place a setup where you've already foreseen and covered these eventualities (and more) with detailed preparation of every aspect of sales. We hate to mention the Sales Xceleration Framework? again (OK, we actually love talking about it!), but we've seen time and again how it sets in place everything you need for sustained growth year on year. If you want your sales department – or even a small sales team – to not only look like things are going easy in sales but have the assurance that they are foundationally robust, this strategy is the one to go for. No one likes nasty surprises! Give us a call and let's talk. https://lnkd.in/gRuTkVBf #businessdevelopment #salesxceleration #SalesLeadership

There are right ways and wrong ways to use AI in sales – and it's easy to get carried away with the hype. But in the current situation, while GenAI is constantly developing, you can't go wrong if you introduce AI in three fundamental ways: 1?? Let AI organize your potential customers into smaller groups than you would do manually. This way, you can speak to them more personally in whichever channel you or they are in – which is something all customers want today. 2?? Set up AI to look at trends online – and perhaps on social media – to ID what customers are buying that's similar to your offering, or what they prefer or value at the moment. These insights help you offer recommendations in a way that tallies with their expectations. You can always convey your unique value in different words to suit the new situation! 3?? We all know about customer service chatbots who talk in plain English. But an in-house one is also useful. You train it on your own documents – some of which may not be public-facing – and on your data in the CRM. The conversational in-house AI can then help your reps by offering timely information on screen during calls or when composing emails etc. #GenAI #360Consulting #Tips

We're excited and pleased to have another top-shelf VP of Sales working with 360 Consulting group. Pete Essex has been an SX provider (no pun intended – did you even notice?) for two years but already has decades of experience as a successful VP of Sales. If you've worked with him in any capacity, you'll recognize his passion for scaling up businesses in competitive markets – and his ability to revitalize sales and drive sustainable growth. Take a look at his bio to see his many skills! https://lnkd.in/gNvW3hAm And give us a call if you want to work with him – or any of us. Improving your sales is what gets us all out of bed each day!

The results of QI are not a terminal diagnosis but information for you to use! Here are some ideas to flip through as Q2 looms. https://lnkd.in/dV-WrTSv #Q1 #BusinessTips

We mentioned on Monday how easy it is to let training, learning, and mentorship slip as AI help becomes more embedded. But here are a few reasons why we've spent decades going on about training: ?? You're offering your reps the chance to learn better communication skills, methodology, and admin expertise – and that applies even when using AI for admin. They need to understand the processes even when they don't do all the tasks manually. How else will they get an informed view of the whole sales business? ?? Training helps your sales team leaders become their best so they can lead with real insight into the job, and also with emotional intelligence – something most teams will respond to positively and therefore remain loyal. ?? You're teaching and guiding (forever, it seems!) on how to follow through on best sales practices based on your sales playbook. There's not much point in it being there if no one uses it! But initial use can grow into expert use with ongoing training and practice. ?? Training and mentoring in sales ensures your whole business becomes more efficient – and (crucially) adapts to all this new tech really quickly. Skilled, well-trained reps understand the best use to make of AI and the best things to do themselves. A win-win for you! https://lnkd.in/eVuP3PM4 #Training #Mentoring #AI