Our entire team at 33Across wishes you a safe, happy, and prosperous 2024! 🥂
33Across Inc.
互联网出版
NY，NY 9,042 位关注者
Enabling programmatic advertising to work without cookies across platforms, publishers, data companies, and more.
关于我们
At 33Across, our goal is to make the open web work without cookies in a way that is simple and fair for publishers. Our identity solution, Lexicon, makes inventory easily addressable across all browsers for publishers, SSPs, DSPs, and data companies.
- 网站
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https://www.33across.com/
33Across Inc.的外部链接
- 所属行业
- 互联网出版
- 规模
- 11-50 人
- 总部
- NY，NY
- 类型
- 私人持股
- 创立
- 2007
- 领域
- Programmatic Ad Technology、Publisher Tools、Publisher Monetization、advertising technology、publisher monetization、audience engagement、supply side platform和identity graph
地点
33Across Inc.员工
动态
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Cookieless inventory had a strong performance during Cyber Weekend driven by Retail and Travel advertisers. The data shows that cookie alternative solutions are essential to reaching holiday shoppers https://bit.ly/4fnMTSO
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Even though the digital advertising industry no longer has a firm expiration date for third-party cookies, we continued to see strong growth for cookieless inventory. Cookieless SOV for programmatic budgets averaged a 54% growth. Download our Q3 Programmatic Cookie Alternative Trends Report. https://bit.ly/4it12ky
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We’re excited to announce our expanded partnership with PubMatic, integrating Lexicon's addressable technology to allow buyers to target cookieless audiences across 500 audience segments. Pubmatic Connect buyers can access more scale and precision for their programmatic advertising campaigns across CTV, DOOH, and the open web. https://bit.ly/4f1Iq88
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As 2024 holiday shopping kicks off, brands need future-ready strategies to connect with shoppers across CTV, gaming, audio, and more. 33Across CEO, Eric Wheeler, shares how a cross-channel approach elevates your holiday campaigns and captures intent-driven audiences where it matters most. https://bit.ly/498QIK7 #HolidayAdvertising
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Combine the power of curated audiences, the precision of sell-side targeting, and rapid campaign activation with Glossary this holiday season. https://bit.ly/40A92d8
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We’re excited to announce 33Across’ partnership with MediaWallah to offer the industry a new way to onboard first-party data. Marketers, publishers, and data companies can now leverage supply-side onboarding based on actual media activation without the processing fees. https://bit.ly/3YW5mQj Learn more: #AdTech #FirstPartyData #CookielessFuture
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Ensure your retail campaigns reach your shoppers with Glossary's expertly crafted prebuilt audiences. https://bit.ly/3Ahswsd
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