30 Lines

If you want a roadmap for how data-informed marketing can impact business growth and revenue in multifamily, you probably have a great example to learn from right in your neighborhood. You have an opportunity *right now* to redefine your marketing, customer experience, and loyalty. Here's how.

Sure, you have a state-of-the-art fitness center ... but can I do pull-ups there? Do you have a dog sled and is there actually space to use it? Do you have Peloton bikes? Or Woodway treadmills? You've made the investment in amenities that renters want. Make sure your marketing *shows them* that. The shoppers who care want to know. They're pinching and zooming in on your photos. They're replaying your video tour. They're looking to see if you're actually a good fit for them ... or if you're making a claim that you can't back up. So help them see what you have to offer. That's one of many takeaways when we sat down with Brent Cristelli about his recent apartment hunt. Your amenities deserve more attention than a bullet point on the Amenities page. We could argue that it (and most of those bullet points) often deserves *its own page.* "But isn't that a lot?" Yes. But you're worth it. And so is signing that next lease. "So what does it look like?" Your "Wellness at [Our Property]" page might include: ? A photo gallery ? A video or 3D tour ? A list of the equipment you offer ? When it's open ? Your upcoming class schedule ? Links to recent fitness-focused blog posts ? Recommended local running routes or hiking/biking trails ? Recommended local businesses with health-focused menus ? Any other amenities you offer that contribute to overall wellness ? Any guidelines that renters should know, like your guest policy ? An FAQ section ? 1-3 reviews or testimonials that mention the fitness center ? Links to explore other amenities you offer ? A CTA to tour the fitness center or attend an upcoming class Way better than "? State-of-the-art fitness center" ... right? Shoppers are doing more research than ever. But they're often not finding what they really need to make a more educated decision. Give it to them. And watch how much easier it gets to close leases when well-educated prospects walk through the door *already knowing* that you have exactly what they're looking for in their next home. * * * Want to level up your apartment marketing? We're built for this, and we'd love to help you. Let's talk! Message us, or email us today at [email protected].

Want to make your apartment community the go-to voice for everything amazing in your neighborhood? ?? Start a locally-focused podcast. Yeah, really. ?? Why a local podcast? Podcasts are a powerful way to connect with your community and amplify your brand. Imagine featuring residents, local businesses, non-profits, even your own team members as weekly guests. Share their stories: → What do they do? → Why do they love the neighborhood? → What hidden gems do they recommend? Not only will you spotlight what makes your community unique, but you’ll also build authentic relationships while boosting awareness for your property. ?? How to make it happen (without overcomplicating things): ? Record in style: Use a cool amenity space as your backdrop—or build a simple podcast setup right in your office or clubhouse. Tools like Riverside.fm or Streamyard make capturing professional-quality video and audio easy. ? Distribute everywhere: Share episodes on YouTube, Apple Podcasts, and Spotify. Add the video to your blog with extra details, like links to your guest’s business or their favorite local spots. ? Share the spotlight: Once you publish, share the link with your guest. People love seeing their name in lights – they’ll gladly spread the word … and your reach will grow organically. ?? The results? After a year: ? 20-50+ blog posts showcasing the best of your neighborhood ? Multi-channel podcast with growing views and listens (You know you need to be doing more video anyway...) ? Endless social content to keep your channels fresh ? An army of brand advocates among residents and neighbors ? A reputation as a trusted, local resource ?? Bonus tip: Have multiple sister properties join forces! This widens your reach, increases your brand awareness across the entire region, and gives you a lot more content opportunities without adding extra work. ? Time investment? It depends on how often you record, but figure about 2-4 hours for every episode. Aim for 1-2 episodes per month. But you're busy with lots of other priorities ... so save even more time by hiring out the post-production or using AI tools (there are some awesome options out there) to save even more time—it’s more affordable than you think. Community outreach has to evolve. A local podcast is the perfect mix of authentic engagement, creative marketing, and measurable results. (Pair this with your retargeting and geofencing for an even greater impact.) Want help setting up your podcast, content strategy, or your regional marketing strategy? Let’s chat — we’re ready to help you make it happen! #apartmentmarketing #multifamily #communityoutreach #podcasting #30linescanhelp

Today is a great day to check that your holiday office hours are updated. Lots of folks are on different schedules this week. Make it easy for residents and prospects to know when they’ll be able to reach you. **Clients**: Send your hours to your Account Manager or our Support team, and we’ll handle everything for you. Happy Holidays!

SearchGPT is here, and it might be one of the most formidable competitors to Google's core search yet. So how good is it for apartment searches? We put it to the test to find out. Here's what we learned. #apartmentmarketing #multifamily #apartmentwebsites #seo

?? Figuring out new technology can feel scary … but you don’t have to face it alone! ?? Today, we’re diving into the (not-so-spooky) top tech and marketing themes from this year's NHMC OpTech event. From AI insights to personalized resident experiences, we’re here to help you turn those technology “tricks” into valuable treats for your community and your portfolio. We’ve also gathered some killer insights from top industry experts to make sense of these trends – be sure to listen to our deep dive recap (courtesy of NotebookLM). We promise ... it’s frighteningly good stuff! ????? You know the drill: The link is in the comments. And let us know: what sweet marketing tech are you most excited about (or spooked by) right now? ??♀? #apartmentmarketing #multifamily #proptech #optech2024

What’s the best way to engage your audience on social? Make them part of the tour! We love this creative post by our friends at The Grafton that breaks the fourth wall. Nicely done, team! We talked with their Property Manager, Shelbie — The Grafton is a bustling new lease-up, but she carves out time each week for the whole team to get involved with their content creation. She uses social media as a way for the team to decompress and have fun, and they create some great content as a result. Give them a follow on IG at @TheGraftonApts. Awesome job, team! #apartmentmarketing #multifamily #propertymanagement

One of the hazards of being in business in 2024: Endless cold calls and emails from “helpful” firms who ran some report that shows that “there’s some issue with your website preventing it from ranking in Google.” They run a free “performance” audit, point out all the “deficiencies,” and promise to help you “get to page one of Google.” Sound familiar? I probably get 2-5 of these every day. Well, besides being spammy, they’re also just *wrong.* And Google is finally publicly calling them out, openly questioning the validity of suggestions made by automated “SEO audit report” tools. Many of the recommendations have little to no impact on SEO. If anyone would know, it’s the folks who write the rules. These audit tools and the companies hawking them often identify outdated practices that haven’t been relevant for two, five, sometimes twenty years. Those factors don’t impact how Google ranks websites today (and some never did) because Google has long moved beyond singular signals. *Anyone* who’s pitching you on SEO — including us — has no idea what your current SEO strategy is or how much traffic you might be getting from organic searches (or from Google Business, which is just as important for a local business). Google doesn’t teach us how to do SEO — they only share the general outlines of what they expect. They highlight the best practices for optimizing a site so that their search engine can understand your page and easily index your content. They share ways to make your site more useful for your visitors. Some people will try to make it more complex and technical than it needs to be, which is often the case with “audit” reports like this. At its core, SEO is simple: Be the best answer to the customer’s questions. That said, SEO is getting more fragmented. Being the best answer is more important than ever, particularly in an industry like multifamily that isn’t as brand-focused. And the #1 opportunity to increase your reach is almost always filling the content gaps that help to answer more of those customer questions. It’s up to us as marketers to understand what our customers are asking and how to be the best answer to those searches. No automated website report is going to tell you that. --- Ready to drive more qualified traffic through organic searches? Connect with our team at 30 Lines — we’ll help you take a deep dive to understand how to create the right kind of websites and content that today’s customer expects. Let’s talk! #apartmentmarketing #apartmentseo #multifamily #contentmarketing

Why do we choose WordPress as our website platform of choice for our clients? *Lots* of reasons — performance, flexibility, great SEO, scalability … and one huge one is their continued commitment to accessibility. Especially in the housing industry, we believe that having an accessible website is a competitive advantage that ensures your online hub is open for everyone. It’s just good business. For our agency partners building beautiful, accessible RentPress sites, the WordPress team has organized a free full-day event to help understand how to make your sites more accessible to more potential renters. Interested? Check out the details for WordPress Accessibility Day 2024. Need some help with an accessible website for your next project? Let’s talk! #apartmentmarketing #apartmentwebsites #multifamily #accessibility

What do Cadillac sneakers, the Heavenly Bed, and Barbie have to do with multifamily? Check out our latest article to find out! #apartmentmarketing #multifamily #brandbuilding