301 INC

?? It’s webinar time! ?? Join us for an exclusive look into?Gold Medal Ventures, the investment arm of General Mills, driving impact across the food ecosystem. Hear from?Kristen Harvey, Andrew Petz, and Dr. Michelle Dulake?as they discuss the food system and the investment capabilities of?301 INC?(minority investments/partnerships) and the?Growth Equity Fund?(majority investments). Don’t miss this opportunity to gain valuable insights from industry leaders! ??? Save your online spot here: https://lnkd.in/dnu7Km-7 . . . #cpg #emergingbrands #foodmarket #analytics #foodchain

Exciting News from 301 INC! ? We’re thrilled to announce our latest investment in Keychain, an innovative AI-powered B2B platform revolutionizing how CPG brands connect with co-manufacturers. ? As General Mills’ Chief Supply Chain Officer, Paul Gallagher, explains: “This tool will transform how brands identify and connect with potential co-manufacturers, reducing timelines from weeks or months to mere minutes. That’s a game-changer in meeting evolving consumer demands. We’re investing in Keychain because of the efficiencies it can unlock for us, its profound potential to shape the future of food, and their collaborative approach.” ? This partnership reflects 301 INC’s commitment to driving innovation in the CPG ecosystem and empowering brands with cutting-edge solutions.

We are excited to share that Kristen Harvey is stepping into the role of Managing Director for 301 INC. Kristen brings more than ten years of experience with General Mills, a fresh perspective, and will undoubtedly continue to partner with founder teams to help take their company to the next level. It is a bittersweet moment as we say farewell to Johnny Tran, who is beginning his next adventure with an opportunity outside of General Mills. For over ten years, Tran brought unwavering dedication and enthusiasm for brands with passionate founders. His leadership and contributions to General Mills and the founder community left a lasting impact, and he will surely be missed. Please join us in thanking Johnny for his contributions, and welcoming Kristen to her new role! #lifeatgeneralmills #leadership #venturecapital?

Heading to the NACS Show in Las Vegas next week? We'd love to connect! Please feel free to reach out to Miles Swammi.

?? Our team is heading to Las Vegas next week for #SUPERZOO2024, the ultimate gathering for pet industry professionals!??? If you're attending, we'd love to connect. Please feel free to reach out to Zuzanna Izdebska or Miles Swammi. See you in Vegas! #Superzoo #PetIndustry #PetInnovation #Venturecapital

Our team at 301 INC is headed to the Big Apple this weekend to attend the Specialty Food Association?#summerfancyfoodshow. We look forward to attending events & meeting with peers and awesome founders! Will you be at the Fancy Food Show 2024? Our team members Miles Swammi and Jon Cheng?would be thrilled to hear from you! #venturecapital #emergingfood #cpg?

Congratulations to the team at GHOST for the launch of the first ever GHOST High Protein Cereal in collaboration with General Mills! When we get the opportunity to partner with the best in the business to bring completely new ideas to the market, the results are incredible - and the numbers speak for themselves...the GHOST x General Mills cereal drop SOLD OUT in under 4 minutes on GHOST's website on Wednesday! 301 INC is proud to have sourced this opportunity for General Mills and to have led the work alongside our cereal business and the unbelievable founders at GHOST, Dan Louren?o and Ryan Hughes. The GHOST team's passion for performance nutrition is unmatched and we can't wait to see how these cereals bring nostalgia and joy (with great macros!) to our consumers! If you didn't snag a box this week, don't worry! The cereals will soon be available at nationwide retailers and on Amazon. Grab yourself a box and check out what this partnership created! Ellie Headley Kristin Roth Johnny Tran Anna Thayer

This month at Natural Products Expo West 2024, Johnny Tran, our managing director, met with Brooks Johnson of the Star Tribune to share his thoughts on the current food start-up landscape, including the challenges of accessing capital, adapting to changing consumer preferences, and navigating tough market conditions. Check out the article to learn more! #FoodInnovation #Entrepreneurship #StartupEcosystem #GeneralMillsLife #VentureCapital #FutureOfFood