3 Aspens Media

Distribution-industry expert and 3 Aspens Media’s founder and president Lindsay Young had a great conversation yesterday with video content strategist Alex Mechlin on our “Video as a Tool for B2B Storytelling” webinar.?? ? “Video is not a standalone initiative. It should not be in a silo. It needs to work with your other content marketing efforts, whether you’re doing blogs, social, email, your website. I think video can really be a differentiator and really additive, but it needs to be a team player too,” Alex said.? You can hear all of Alex and Lindsay’s insights by watching the entire webinar on demand: https://lnkd.in/epxXw_9B #industrialmarketing #video #b2bmarketing #distribution #b2bcontent?

Short-form video is the No. 1 content marketing format, according to HubSpot’s State of Marketing in 2024 report. That’s why every B2B marketer needs to understand the value of video as part of a larger content marketing strategy.? Tomorrow, distribution-industry expert and 3 Aspens Media President Lindsay Young will discuss video best practices and tactical tips with video content strategist Alex Mechlin, who has created more than 10,000 videos over the last decade.? They’ll cover best practices and tactics your company should consider when using video to tell its story. If you join us live, please bring questions for our Q&A. If you can’t make it, register anyway, and we’ll send you the link so you can watch it on demand. You don’t want to miss it.? Register today! https://lnkd.in/e75XRvRc #contentplanning #videocontent #B2Bvideo?

Are you wanting to add a brand video to your website? Perhaps you’re considering video testimonials to tell your company’s story. No matter its form, video should be part of your 2025 content plans. ?? Video content strategist Alex Mechlin will join distribution industry expert and 3 Aspens Media President Lindsay Young on Oct. 8 at 11 MT/ 1 ET during our next free webinar to share video best practices and tactical tips. They’ll discuss: - How to create a video plan that supports your content strategy - The pieces that need to be in place before you hit record - How to prepare your talent - What you need to know about tech setup and when you should outsource to a professional - Tips for video editing and post-production - Where to distribute your video content - How to repurpose video to support other marketing efforts Register to attend: https://lnkd.in/e75XRvRc #contentplanning #videocontent #B2Bvideo

There’s no denying video should be part of your 2025 content plans.?? According to HubSpot’s State of Marketing in 2024 report, short-form video is the No. 1 content marketing format, and most marketers believe it offers the highest return on investment. Since YouTube is the second-largest search engine behind Google, you need to be there to be found.?? Video content strategist Alex Mechlin will join distribution-industry expert and 3 Aspens Media President Lindsay Young on Oct. 8 at 11 MT/ 1 ET during our next free webinar to share video best practices and tactical tips.?? They’ll discuss:?? > How to create a video plan that supports your content strategy? > The pieces that need to be in place before you hit record? > How to prepare your talent?? > What you need to know about tech setup and when you should outsource to a professional? > Tips for video editing and post-production? > Where to distribute your video content and?? > How to repurpose video to support other marketing efforts? Tune in to understand the value of video as part of a larger content marketing strategy. Be sure to bring your questions for the Q&A at the end!?? ?????????? ?????? ??????????: Alex Mechlin is a video content strategist who has created more than 10,000 videos over the last decade. He develops and transforms company narratives into compelling video content for leading brands in the pet, food and beverage, sustainability and event industries. Through a collaborative approach, he has simplified the complex video production process for clients including Nestle Purina, Marriott, eBay, Pampered Chef and the American Bar Association. From social videos to brand stories to customer testimonials, Alex builds strategies to communicate his clients’ messages, evoke emotion and tell stories that resonate.? ?????????? ?????? ????????:?? Lindsay Young is the president of 3 Aspens Media, a B2B content strategy and marketing content firm that works with distributors to translate their offline expertise – online. She has more than 20 years of experience leading and producing online and print content for publications and businesses. She leads a team of 9 writers, client success managers, designers, marketing specialists and strategists to produce content that helps companies translate their benefits to key decision-makers. She was previously the editor of Modern Distribution Management (mdm.com), a leading resource for wholesale distribution industry executives.

Are you considering outsourcing your content needs? Even large companies with in-house marketing teams and writers outsource to achieve their content production goals. But we recognize it’s not easy to press “start.” Here are some questions you might have: > Will the content provider deliver on time, or will you have to pester them to get deliverables in? > Will you spend an exorbitant amount of time on rewrites due to knowledge gaps? > How much handholding will you have to do beyond what’s reasonable? > Will you get what you pay for, or will it feel like a money pit? Read this to learn more about content outsourcing in B2B: https://ow.ly/2q4850Tqh7h #b2bcontent #b2bcontenttips #contentoutsourcing

?? Happy birthday, Shannon Gayton! ??

If you’re starting to build your 2025 sales and marketing content plan, you need to tune into this on-demand webinar. Distribution-industry expert and 3 Aspens Media’s founder and president Lindsay Young shares her content strategy and planning best practices that set content marketers up for success. Lindsay discusses: ?? Why you must start with a content strategy if you want to compete ?? How to collect customer feedback to build content your customers will actually want to read ?? Tools for building an editorial calendar ?? and much more! https://ow.ly/abCe50Tqgv8 Questions? Reach out to Lindsay at [email protected] today! #contentplanning #2025content #contentstrategy

We’ve enjoyed working with Jennifer M. Kern for six years now! As our Director of SEO and Client Analytics, Jen is super smart! Her work is instrumental in helping our content strategists determine the best content strategy for our clients. She loves to research, stays updated on best practices and elevates 3 Aspens’ SEO and analytics offerings. We appreciate you, Jen!??

It’s that time of year again: time to build your content calendar to support your 2025 sales and marketing efforts. Are you overwhelmed? Do you have a plan to get customer feedback? Interested in tips for executing your 2025 plan?? If you answered “yes” to any of these, we invite you to join our Building Your 2025 Sales & Marketing Content Plan webinar.? Tomorrow, distribution-industry expert and 3 Aspens Media President Lindsay Young will share her content strategy and planning best practices during our free webinar.? Register today! https://lnkd.in/ehaeytZ9 #contentplanning #2025contentplan #contentstrategy #B2Bcontent planning?

?? Happy birthday, Lindsay Young! ??