?????? ???????? ???? ????! We are excited to announce that Insight Partners has made a strategic investment in 2X, reinforcing our leadership in the marketing-as-a-service (MaaS) category. This partnership is a testament to the strength and effectiveness of our subscription-based model, especially in today's dynamic marketing landscape. Why this matters: ? ???????????? ??????????, ???????????? ??????????????: Insight has been a valued client of 2X for five years, experiencing firsthand the benefits of our MaaS model in scaling execution, optimizing spend, and achieving measurable outcomes. Their investment underscores the tangible impact we've delivered. ? ???????????????? ?????????????????? ????????????????????????: Our collaboration with 6sense, an Insight-backed company, has set new standards in account-based marketing. With this investment, we aim to deepen our relationships with Salesforce, Planful, and HubSpot, broadening the avenues through which we can drive value for our clients. ? ???????????????????? ???? ????????????????????: This investment empowers us to further enhance our services, accelerate AI-driven automation, and explore strategic M&A opportunities, ensuring we continue to meet and exceed the evolving needs of marketing and revenue teams. With the support of Insight and RECOGNIZE, we are poised to redefine the future of B2B marketing, offering scalable, efficient, and impactful solutions tailored for growth. Read the full announcement: https://lnkd.in/gJfHqfrU #B2Bmarketing #2XEffect #strategicinvestment?#marketingasaservice #partnershipsforgrowth #innovationinmarketing
关于我们
2X is the global leader in B2B marketing as a service (MaaS), a subscription-based alternative to traditional B2B marketing delivery models. Offering AI-enabled B2B marketing talent and strategic consulting, 2X allows marketing leaders to accelerate growth in today’s resource-constrained environment and to deliver measurable results without increasing budgets. Founded in 2017 by three former CMOs from major global corporations, our mission at 2X is to improve marketing performance with powerful, data-driven campaigns that help businesses create more visibility, generate leads, and increase competitive advantage—twice as fast, and with double the impact. 2X is composed of world-class marketing strategists, developers, analysts, designers and writers who work together to build, run, and optimize marketing. Our company is growing fast, and we’re looking for the best talent to join our pioneering MaaS team. For more information, apply on our website 2X.marketing or contact us at [email protected]. US: 2X LLC Malaysia: 2X Marketing Sdn. Bhd. (SSM: 1219428K) Philippines: StraightArrow Corporation
- 网站
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https://2X.marketing/
2X的外部链接
- 所属行业
- 营销服务
- 规模
- 1,001-5,000 人
- 总部
- Malvern，Pennsylvania
- 类型
- 私人持股
- 创立
- 2017
- 领域
- Web Development、Data Transformation Programming 、Branding 、Email Marketing、Account Based Marketing、Digital Marketing、Marketing Operations、Lead Generation、Content Operations、Revenue Operations、Audience Based Advertising、Organic Social Media和Community Engagement
地点
2X员工
动态
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In the age of AI, strategy matters more than novelty. Forward-thinking revenue teams are no longer asking if they should use AI—but how to apply the right models to solve the right problems. This InformationWeek feature dives into why leading teams are adopting multiple, specialized AI systems—not just to stay ahead, but to build a smarter, more agile revenue engine. 2X CMO Lisa Cole adds to the conversation, sharing how combining models like OpenAI’s o1, Claude AI and Gemini helps teams optimize for creativity, research, and execution—while avoiding vendor lock-in and maximizing ROI. ?? Read the full article: https://ow.ly/mt1S50Vm1F6 #2XEffect #B2Bstrategy #AIinmarketing
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6sense’s “What’s Next?” Reveal is almost here - don’t miss what’s ahead for AI-powered revenue teams. In just 45 minutes, you’ll walk away with a clear, practical roadmap for integrating AI into your revenue strategy. From AI agents to next-gen revenue intelligence, this session will show how to scale smarter - without adding complexity. Here’s what to expect: ? A framework for operationalizing AI agents ? What’s coming next in revenue intelligence ? Real-world examples of teams driving measurable pipeline growth Secure your seat, register now: https://ow.ly/g1UP50Vm10m #2XEffect #revenueintelligence #AIinmarketing #B2Bmarketing
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Want to make your marketing dollars work harder? Start thinking like your CFO. Too often, marketing budgets get cut because finance leaders don’t see clear, structured ROI. The key? Stop playing the headcount shell game—instead, demonstrate efficiency gains, not just cost shifts. CFOs want: ? Visibility into budget efficiency—not lump-sum vendor costs ? Clear, consistent impact metrics ? A scalable model, not just a cheaper one Make your budget defensible before cuts happen. Join Lisa Cole and Rich Carroll as they uncover CFO-friendly strategies to protect (and grow) your marketing budget. https://ow.ly/XZhY50VlkHX #2XEffect #B2Bmarketing #marketingROI #growthstrategy
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Most B2B organizations want tighter go-to-market?(GTM) alignment. But few have the RevOps foundation to make it work. In this episode of Growth Driver, Evan Liang, CEO of LeanData, shares how leading companies are shifting from being RevOps-curious to RevOps-capable - and what it takes to make revenue predictable and repeatable. If you’re serious about driving operational efficiency, shortening sales cycles, and cleaning up your GTM motion, this is a must-listen. ?? Tune in here: https://lnkd.in/gXybdj-z #2XEffect #RevOps #GTMleadership #B2Bstrategy
RevOps is the connective tissue that aligns sales, marketing, customer success, and more. Without it, teams operate in silos, data gets lost in translation, and revenue potential is left on the table. In our latest episode of Growth Driver, we sit down with Evan Liang, CEO of LeanData, to break down why RevOps is no longer a nice to have—it’s a must-have for any organization serious about revenue growth. If your company is still “RevOps curious,” it’s time to become RevOps capable. ?? ?? Listen to the full episode here: https://lnkd.in/gR_SFqYa #RevOps #RevenueGrowth #B2B #GrowthDriver #Sales #Marketing #CustomerSuccess #BusinessGrowth
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Messaging that stands out starts with understanding the landscape. This guide from Intelligent Demand lays out a smart, practical framework for auditing your brand and competitive landscape. If you're serious about breaking through in saturated markets, this is where to start. Smart, simple, strategic. → https://lnkd.in/gBKa6rzr #2XEffect #B2Bmarketing
Want to outsmart the competition with better brand messaging? Start with a competitive audit. This guide (written by copywriters for copywriters) breaks it all down: ? Analyze competitors in your industry ? Identify gaps and opportunities ? Build a strategy that connects with your audience ?? Ready to create messaging that gets noticed? Dive in below https://lnkd.in/gxaY_gCU #Messaging #Brand #Copywriting 2X Samantha Kowalski-Gallegos
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Great leaders don’t just drive impact inside the business—they share their thinking to elevate the industry. We’re proud to see 2X CFO Brandon Sullivan joining finance leaders Albert Gozzi and Johnnie Walker for a timely conversation on how automation and AI are transforming the finance function. At 2X, Brandon has helped redefine how finance operates—not just as a reporting function, but as a strategic engine for scale, speed, and smarter decision-making. These are the kinds of conversations that move industries forward—and we’re proud to be part of it. ?? March 26 | 2PM ET ??? Register here: https://lnkd.in/gVdGXEMp #2XEffect #financeleadership #CFO #AIinfinance
If you are in finance, this is a chat you won’t want to miss. Join us to discuss how the advancements and acceleration of automation and AI tools are transforming how finance teams operate—and the impact they have. ?? Date: Wednesday, March 26th ? Time: 2pm eastern / 11am pacific ?? Speakers: Albert Gozzi, Brandon Sullivan, Johnnie Walker ??? Register: https://hubs.ly/Q03bKmf90
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Ending the week on a high note! ?? Feedback like this fuels our passion and reminds us why we do what we do. Grateful to be more than just a service provider—we’re a true partner in driving growth. ?? Here’s to making an impact, together! ?? #2XEffect #B2Bmarketing
Quarterly NPS survey is in at 2X! Loving reading comments like this! "2X will continue to receive a 10 out of 10 from me. I can't ever say enough good things about the work they do, the dynamic of the relationship we've built over time, and their persistent effort to improve marketing performance". "Our partnership with the team at 2X has revolutionized our digital performance! Their profound understanding of digital marketing strategies and construction of high-quality, effective campaigns have been instrumental. Moreover, their punctuality in delivering work is outstanding!" "I wanted to take a moment to express my appreciation for the outstanding results from the 2x team. Every team member I interacted with was not only helpful but also highly knowledgeable!" "We absolutely love working with 2X! It's rare to find an external group that truly embodies the phrase "extension of your team”. "Our team at 2X have become like co-workers. The quality of work and attention to detail outpaces our original hopes. They've turbocharged our marketing efforts!!" "The 2X team always go above and beyond!"?
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?? Financial intelligence isn’t just about tracking the past—it’s about enabling the future. In this powerful episode of CFO THOUGHT LEADER by JACK SWEENEY ??, 2X CFO Brandon Sullivan shares how we transformed financial operations—shifting from monthly to weekly financial reporting. The result? Faster decision-making, better alignment, and smarter growth. ? Proactive course-correction instead of just reacting ? A more aligned board and leadership team—with fewer surprises ? Reports delivered in 15 minutes, not 15 hours ? Instead of 12 shots at adjustments, there are 52 chances to optimize Brandon’s insights offer a playbook for modern CFOs to drive agility, scale, and strategic impact—mirroring the mindset that powers 2X. Tune in here: https://lnkd.in/gYJzr5Ai ? #2XEffect #B2Bmarketing #financeleadership #CFO #revenuegrowth
Your monthly reports are slowing you down. By the time you act on a financial issue, how much time has passed? 8 to 10 weeks? That’s 20% of the year gone. On our latest episode of CFO THOUGHT LEADER Brandon Sullivan, CFO of 2X, tells us he realized this painful truth after his company ramped up hiring in anticipation of post-investment growth—only to see revenue stall. The culprit? Delayed financial visibility. Waiting until month-end close meant reacting to problems that had been brewing for months. The solution? Weekly financial reporting. Now, instead of 12 course corrections a year, 2X makes 52. ?? Here’s why it’s a game changer: -Faster decision-making: Trends surface in real-time, not months later. -No surprises: The board and leadership team always have a pulse on the business. -Agility wins: Underperforming areas get immediate attention, while successes scale faster. -Efficiency built in: Reports take just 15 minutes, not a full day. Sullivan tells us that financial surprises are now a thing of the past. And in today’s volatile market, the ability to course-correct weekly could be the difference between hitting growth targets or missing them entirely. What’s your reporting cadence? Could more frequent insights drive better outcomes? Brandon's CFO BOOK PICK: Sam Hinkie’s Resignation Letter – A masterclass in strategic decision-making and long-term thinking. ?? Subscribe to our newsletter here: https://lnkd.in/ekRibpXS Follow me to receive 60-Second Insights from CFOs daily. ?? I’m Jack Sweeney: ?? A storyteller in the finance leadership realm. ?? Amplifying the voices of today’s finance leaders. ?? Follow me for more finance insights and behind-the-scenes leadership stories.
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What do great journalists and great marketers have in common? The ability to translate complex ideas into powerful stories. In this episode of Vision to Vibe, our VP of Marketing Jennifer Wang shares her evolution from writer to marketing leader - and how storytelling, strategy, and team culture fuel everything she builds. Big thanks to Nick Salvatoriello for such a thoughtful conversation - this one’s packed with perspective. ?? Listen in: https://lnkd.in/gwGnXcUX #marketingleadership #2XEffect #StorytellingInMarketing
A partnerships leader on a mission to “unboring” typical B2B marketing events and experiences. Former 2X, Drift, HubSpot
??? From Journalism to Marketing Leadership: A Conversation with Jennifer Wang ???? What happens when a talented journalist makes the leap into B2B marketing leadership? You get someone like Jennifer Wang, VP of Marketing at 2X, who understands the power of storytelling, strategy, and content team culture like no other. I had an incredible time interviewing Jennifer on Vision to Vibe, where we explored her journey from writing stories to leading marketing teams of over 90 people. She shared so many valuable insights, including: ? How journalism shaped her approach to content marketing and leadership ? The transition from writer to marketing strategist and leader ? The challenges and wins of scaling a content team ? Why quality content is non-negotiable in marketing success ? Her passion for storytelling and her upcoming book on travel experiences Jennifer brought so much wisdom, energy, and inspiration to this episode—I know you're going to love it! Whether you're in content marketing, leadership, or just love a great career transformation story, this is one to check out. ?? ?? Watch the full episode here: https://lnkd.in/ee2CxHZm Would love to hear your thoughts—what’s been the biggest lesson in your own content marketing journey? Drop your take in the comments! ??
Jennifer Wang's Vibe: The Journey from Writer to Content Team Lead to Marketing Leader
https://www.youtube.com/