2X

CMOs often hold the most intimate knowledge of the buyer's journey—but are you genuinely leveraging it where it matters most? ?? For marketing leaders who need to master this narrative, read the full blog here: https://lnkd.in/gVkc42wQ #B2Bmarketing #CMOleadership

??CMOs, you’re not just a marketing leader—you’re a business leader. It’s time to go beyond top-of-funnel activities and take ownership of the entire revenue process. Here’s how: ?Collaborate with sales and customer success to optimize the full revenue process ?Lead a unified go-to-market strategy that spans the entire customer journey ?Proactively identify market shifts and offer to lead cross-functional growth initiatives Ready to make an impact? Scott Vaughan, Heidi Melin, and Jennifer Ross share how in the full webisode here: https://lnkd.in/gDPbRdrG #B2Bmarketing #CMO #revenuegrowth #marketingstrategy

We're still buzzed from the energy at last week's Greater Philly Meetup! ? A huge thank you to the brilliant Kerry Cunningham from 6sense, Ellie Sawdy of Syniti and Nancy Carlyle Harlan (formerly UiPath & Qlik) for sharing their insights.? ? Here's what stood out: ? ?? Kerry Cunningham challenged us to rethink the buyer's journey: "Buyers don't interact with sellers until they're 70% through the journey—it's about making it easy for them to find you before that. Ensure you're on the day one shortlist." ? ?? Ellie Sawdy reminded us that clarity is king when proving ABM's impact: "Show sales the money—fast. Align spend with pipeline growth, and keep it simple for stakeholders." ? ?? Nancy Carlyle Harlan drove home the importance of aligning ABM with sales goals: "Show how ABM can transform a $6M deal into $46M by supporting strategic account growth." ? We're grateful for the brilliant minds who joined us—thank you to the 6sense team, our inspiring speakers, and the B2B revenue growth leaders who made this event unforgettable. ? Go here to register for a 6sense Meetup in your city to join more conversations like this one: https://lnkd.in/g-HtN7MA? ? #B2Bmarketing #B2Bevents

Marketing is at a crossroads—a "great reset" where the old playbooks no longer apply. The question isn't just how to do more with less, it's how to do the right things smarter. ? The future? It lies in a lean, AI-powered marketing engine—one that's agile, revenue-focused, and positions marketing as a strategic force in the C-suite. ? In this CMSWire feature, Lisa Cole, CMO and AI Advisor at 2X, explores three bold strategies that redefine what it means to achieve next-gen marketing success. Ready to rethink your approach? ? ??? Get the expert insights here: https://lnkd.in/gWT_xsHk ? #generativeAI #B2Bmarketing

??You’re in the boardroom, and marketing’s dashboards are showing all green while sales' dashboards are showing red. Sound familiar? This disconnect between sales and marketing creates an opportunity for CMOs to foster alignment and drive meaningful business impact. It starts with: ?Aligning on company-wide growth goals, not just marketing KPIs ?Creating feedback loops that don’t just stay within marketing’s silo ?Collaborating with sales, finance, and customer success to ensure shared accountability Catch the full webisode as Heidi Melin and Scott Vaughan share how marketing can work closer with sales to drive real impact in the C-suite: https://lnkd.in/gPDE8EUb #B2Bmarketing #CMO #salesalignment #marketingleadership

?? Survive or thrive? The CMO’s moment of reckoning is here. With stagnant budgets, shifting buyer behaviors, and heightened CEO-imposed growth targets, the CMO role is at a crossroads. Renaissance or ruin—it’s a defining moment for marketing leaders. So, how do you redefine perceptions and transform marketing into a growth engine? Dive into our guide to explore four key drivers for transforming today’s CMO function and emerging as a strategic force for growth. Access the full whitepaper: [https://lnkd.in/grQzRrZj #B2Bmarketing #CMOleadership #marketingtransformation

??? CMOs must bring the customer’s voice to the leadership table. In many boardrooms, the focus often centers on internal metrics—but real growth comes from understanding customer insights and using them to shape decisions. Here’s how to leverage customer stories to command attention and drive impactful conversations in the C-suite: ????Think external—go beyond the business and stay close to the market ????Proactively gather customer insights—whether through calls, events, or customer advisory boards ????Lead with customer stories, not just data—stories capture attention and drive change Ready to make your voice indispensable in the C-suite? Heidi Melin and Scott Vaughan share how in the full webisode: https://lnkd.in/gir9Upxw #B2Bmarketing #CMO #Leadership #customervoice #Csuite

To lead with impact, CMOs must rethink the traditional way of reporting on marketing’s success—if they want to command their seat in the boardroom. ?? For CMOs who want to drive the conversation forward, read the full blog here: https://lnkd.in/gaKp2JEK #B2Bmarketing #CMOleadership

?? Marketers often forget a powerful tool in their toolbox—their understanding of the buyer’s journey. Too often, we overlook the insights hidden in the buying process. But when CMOs bring this critical data to the table, they gain the credibility needed to drive strategic decisions in the C-suite. Here’s how you can lead pivotal conversations by: ?Mapping out the buyer’s journey to reveal key touchpoints ?Diagnosing successful deals to uncover what worked—and what didn’t ?Becoming the voice of the customer and market in leadership discussions Heidi Melin and Scott Vaughan talk leveraging the buying process for maximum impact in the full webisode: https://lnkd.in/gZnqeUwV #B2Bmarketing #CMOleadership #boardroomstrategy?#buyerjourney

?? Mark your calendars!? ? 2X is thrilled to be hosting a Q4 Greater Philly Meetup at our headquarters, headlined by none other than 6sense’s Kerry Cunningham.? ? We’ll be joined by Ellie Sawdy of Syniti and Nancy Carlyle Harlan, former VP of ABM at UiPath & Head of ABM at Qlik.? ? It's all happening on November 13, 9:00AM onwards, at 2X in Malvern—complete with opportunities to connect with marketing and revenue leaders from brands like SAP, Ricoh, and more, and a networking lunch around noon to cap it off.? ? Sign up for this not-to-be-missed powerhouse gathering here. Remember to select Philadelphia as your city: https://lnkd.in/g-HtN7MA #B2Bmarketing #B2Bevents