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Connecting solutions to positive outcomes in your presentations impacts decision making on an unconscious level. This is called the conjunctive bias. Leveraging the conjunctive bias can be very effective in guiding your audience and easing their decision-making process.? Did you know that much of our big decision making is based on mental shortcuts? Learn how to use these shortcuts to your advantage in sales presentations.? Click below to visit our resource, Heuristics and Bias in Sales and Buyer Decision Making? https://hubs.la/Q036D8ZN0 To learn more about how 2Win! Training teaches effortless influencing in sales engagements, click here to connect.?https://hubs.la/Q036D8Pt0 #CognitiveBias #ConjunctiveBias #SoftwareEvaluation #DecisionMaking

Heuristics are the 'shortcuts' that reduce the complexity of decision-making, and biases are the gaps between normative “economic” behavior and heuristically determined behavior.?? The Ease of Recall Bias is the bias towards an event an individual can more easily recall.? If you are demonstrating a solution, make sure to frame it in the context of what the audience is already doing or familiar with.? Your audience recalls what’s most memorable, not necessarily what’s most important for long-term use. How does your solution make your audience's job easier or help them achieve their goals? Presenting this in a memorable way will make your demo more memorable and ease decision making in your favor.? Click here to learn more from our latest resource, https://hubs.la/Q036CN5R0? If you would like to learn how to put heuristics and bias to work for your sales organization and transform your demos, click here to book a meeting: https://hubs.la/Q036D8Sf0 #SoftwareDemo #CognitiveBias #UserExperience #2WinResources

Continuous sales training addresses changing buyer demands. But what kind of training is making the most impact? #SalesTraining #SkillDevelopment #SalesExcellence #LearningAndDevelopment #2WinGlobal

The number one theme of Consensus DEMOFESTx West Coast was, without question, that the buyer revolution is here and in full swing. Companies are responding to changing buyer demands by rethinking how they curate autonomous buyer journeys to provide the specificity and detail buyers want. We know this is shifting the way sales teams create content, but what was even more interesting is how significantly this is shaping the skills sellers need to effectively engage increasingly better-informed buyers. This is precisely why we brought Consensus2Win to market last year... to partner with you to transform how to go-to-market with both timeless skills training and cutting-edge asynchronous selling tactics. DEMOFESTx West Coast was packed with engaging sessions and expert insights. Chad Wilson and Daniel Conway were in the heart of the action co-sponsoring the event. Mark McKinlay took the stage with Presales Rockstar, Paul Logue. It was incredible to connect with so many familiar faces, meet new ones, and dive into the latest trends shaping presales. Congratulations to Sami Focarino and team for another fabulous event. Many thanks to Doug Johnson, Rex Galbraith, Todd A., Adam Freeman, Dan Hixson, Alex Edwards for your continued partnership and support. #Demofestx #Consensus #Presales #GoToMarket

?? A little fun before the real work begins! 2Win Senior Sales Account Executive, Kelli Hughes-Coker, and our Master Facilitator, Taunya Bunte,?teeing up for an exciting SKO event where our CEO,?Daniel Conway, shared insights on Storytelling2Win. Great conversations, valuable takeaways, and maybe even a few swings because who says learning can't be fun? #2Win #Storytelling2Win #PresalesExcellence

We're teaming up with Consensus for #DEMOFESTx West Coast 2025! ?? As a co-presenter and sponsor, 2Win is excited to be part of this must-attend event for presales professionals and demo leaders looking to level up their skills, expand their network, and gain cutting-edge insights. If delivering impactful demos and driving buyer engagement are on your radar, this is where you need to be! Be sure to stop by the booth and say "hi" to Daniel Conway, Mark McKinlay, and Chad Wilson. ?? Date: Thursday, February 20, 2025 ?? Location: Convene, 100 Stockton St, San Francisco, CA 94108 ?? Register Now: https://lnkd.in/eeANduh3 We can’t wait to see you there! What an incredible lineup of speakers! 1. Doug Johnson 2. Iman Maghroori 3. Ann Ault 4. Tom Germack 5. Milla Austin 6. Michelle Whittle 7. Paul Logue 8. Mark McKinlay 9. Jack Cochran 10. Tomas Berry 11. Alex Asmus 12. Haley Katsman 13. Betty Mok 14. Tyler Pedersen 15. Alita Eaton, CPA 16. David Duffett 17. Paul H. Pearce 18. Jonathan Van Horn 19. Ellie Page (Rousseau) 20. Melissa Kellenberger 21. Kathryn Wilkins 22. Nigel Chimwaza 23. ?? Collin Smith 24. Rex Galbraith #DEMOFESTx #2Win #Presales #Networking #BuyerEnablement #GTMAlignment

We are excited to watch Paul Logue, Director of Solutions Consulting, EMEA at Emburse, and Mark McKinlay, Vice President of Consulting at 2Win! take the stage at #DEMOFESTx West Coast to present "From Rock Star to Demo Star: How Creativity is Transforming Presales." Paul and Mark will present the ever-greater convergence of creative performance and technical skills facing PreSales organizations and share how they’ve used the power of creativity to build high-impact demos. Creativity in demos isn't just an option—it’s imperative to building a compelling experience for prospects. Join us in Pacific Hall as Paul and Mark share how creativity is transforming presales from a technical presentation into a true performance.?

Remote sales teams face a number of challenges. Presenting to clients and aligning with team members are just a few instances where face time really makes an impact. Is not getting face time affecting your bottom line for fully remote teams? We want to understand how businesses are adapting. #RemoteSales #SalesTeam #VirtualSelling #WorkFromAnywhere #SalesChallenges #2WinGlobal

Following the breadcrumbs of clients or your own career path with mentors is not always neon lights and signs that say, "Go this way for assured success." Attuning yourself to subtleties in communication and becoming adaptable are foundational skills to a successful career, and life. Thank you, Dan McIntyre, for contributing to the 2% Podcast. #2%podcast #foundationalskills #softskillsbigresults #communication

We’ve delivered 50+ SKO sessions this year and every single company we supported is going after this goal. Earlier this week, Rew Dickinson shot a video about the challenge with the platform sale. You should check it out. Link’s in the comments.?I wanted to provide a different perspective. Promoting your platform isn’t inherently bad for buyers...so long as you lead a conversation with buyers that surfaces unconsidered needs. When we elevate the conversation to a more strategic level to understand the key decision drivers behind the change, we often surface unconsidered needs which opens the opportunity to bring many solutions together to solve the bigger problem?(this could be more of your products or engaging partners to support the broader need) Taking this approach engages more stakeholders and secures what I call the “Political Will” to do something besides the status quo.?Plus, when customers use more of your product, they realize more value, and you become more sticky…securing NRR. I give an example of how to lead this kind of conversation in the video.