24 Sports Marketing, LLC

Digital Marketing Myths ... BUSTED! A common myth is that "more followers always equals more success." While having a large follower count can be impressive, it doesn't automatically translate to better engagement or higher conversions. The truth is, quality over quantity matters more. A smaller, engaged audience that aligns with your brand's values is often more valuable than a large, inactive follower base. It's about building meaningful connections, not just numbers! #DigitalMarketing #24SportsMarketing #SportsMarketing #MarketingStrategy #SocialMediaMarketing

Let's get down to the basics. #DigitalMarketing is a broad term, so let's breakdown what it really means, and what all goes into it. Digital Platforms: Leveraging websites, apps, mobile devices, social media, and search engines, we can begin to reach your audience where they are - online. Tracking Consumer Behavior: Digital marketing - and its tracking - provides companies with valuable insights into consumer behavior, allowing for more targeted and effective marketing strategies. Adapting to New Trends: With ever-evolving technologies and trends, companies are constantly having to rethink their marketing approaches and budgets to stay ahead in the digital game. The Power of Online Purchases: According to EMARKETER, each year fewer and fewer people are shopping in stores. Over 20% of retail purchases are expected to be made online in 2024, highlighting the immense influence of digital marketing in driving sales. It's time to meet your audience where they are: online! #FromThePitchDeck #DigitalMarketing #24Sports #MarketingStrategy

We are so excited to introduce our first full-time employee, Digital Marketing Manager, Saralyn Campbell, MBA! Saralyn is a former collegiate softball player and lifelong swimmer with over five years of combined experience in the sports marketing and events industry. She lives in Anaheim, CA, with her partner and two cats - Pinny & Otter. If you're looking for her, she can be found by the water. Help us welcome Saralyn to the team! #24SportsMarketing #WomenInSports #DigitalMarketing #SaralynCampbell

What is 360 brand consulting and why does it matter? 360 brand consulting offers a comprehensive, bird’s-eye view of your company's goals, and the marketing behind them. We often hear from clients that they simply don't know where to start, or don't have the resources to tackle what they know they need to. That's where we come in! Rooted in our extensive experience across various industries, sizes, and budgets, we gather foundational data on your key initiatives and goals to craft a robust marketing strategy. Our expert team then guides you through the next steps (we aim to take as much off of your plate as we can!), helping you organize and prioritize your digital marketing efforts. This holistic approach ensures sustainable growth and maximizes your brand's potential. #DigitalMarketing #24SportsMarketing #SportsMarketing #MarketingStrategy

We'll be honest, when we started 24 Sports Marketing we had no idea how instrumental and beneficial helping our clients get organized would be. Here's a few tips we've learned in our first year of work: 1) Prioritize Initiatives - It sounds simple, but no one can do everything all at once ?? We always start with business goals in mind, and focus our efforts from there. Other factors we consider when prioritizing are the overall impact of the task, time frames and deadlines, and what resources or assets are available to us, among other things. Find a system that works best for you! 2) Use a Content Calendar - Whether it's email, social posts, website work or something else - get everything in one place! Plan your content in advance to maintain consistency and relevance. We love using shared documents for this so everyone is in the loop on the most up-to-date information. 3) Monitor and Adjust: Nothing is set in stone in this industry. If something isn't working, we talk about it. If there's a better system we can implement, we do! Review your efforts regularly, ask for feedback, and don't be afraid to pivot! "Marketing" impacts so many facets of a business. Spend the time to get organized and watch your productivity rise ?? Ready to take your strategy to the next level? Let's connect and discuss how we can optimize your marketing for success! #DigitalMarketing #MarketingStrategy #SportsMarketing

In recent months, women's sports has experienced remarkable growth, from the unprecedented viewership of NCAA Women's March Madness, to the electrifying atmosphere of sold-out PWHL games, to the road to the #WCWS and #Mayhem starting again in softball. At 24 Sports - along with many other avid women's sports fans and companies - we've long recognized the immense potential and opportunity in investing in women's sports. The time is now, and it's only just beginning. What recent headline in women's sports has captured your attention? #WomenInSports #EmpowerHerGame #SportsBusiness #DigitalMarketing #24SportsMarketing

Let's talk organic social! For many small businesses, they either 1) love it 2) hate it or 3) don't have time to deal with it. We've seen and heard it all, but these days it's a necessary evil - or fun project? - depending on which side of the fence you're on. There's two main parts to building a social following: 1) Inbound Engagement This revolves around authentic interactions initiated by your audience, like comments, likes, and direct messages. 2) Outbound Engagement This involves proactive outreach from your brand to attract new followers and build community. All too often, businesses get so focused on inbound (and their own content) that they forget about outbound or, like we mentioned, run out of time. Remember, "engagement" is more than how many likes and comments you get. It's about nurturing relationships with new and existing audiences. By striking the right balance between the two, you can foster genuine connections while expanding your reach and attracting new audiences. Embrace both strategies to elevate your social media presence and achieve your business goals! #24SportsMarketing #DigitalMarketing #MarketingStrategy #SocialMediaMarketing #SportsBusiness

Today is #EqualPayDay. It's not something we are "celebrating" per-say, but more so highlighting. You know, for educational purposes ?? Did you know this date symbolizes how far into the year women must work to earn what men earned in the previous year? Equal Pay Day was created by the National Committee on Pay Equity (NCPE) in 1996 as a public awareness event to illustrate the gap between men's and women's wages. And clearly those gaps still exist today, especially in athletics. So how does this impact our work? Women's athletics is already faced with a lack of investment, resources, promotions, you name it - all factors feeding into the pay gap. We're working with companies to be as efficient as possible in optimizing what's already at their disposal, to then lay the foundation for sustainable growth moving forward. Together, we can continue closing the gap. #EqualPayDay2024 #WomenInSports #24Sports #SportsMarketing

The mission is simple. ?? #WomenInSports #WomenInMarketing

Get to know our Founder & CEO, Emily Allard, who is a former professional athlete with over a decade of marketing experience. Allard holds two degrees from Northwestern University and is a 2022 Northwestern Athletics Hall of Fame inductee. She lives in Hermosa Beach, CA and recently took up beach volleyball as a "hobby." #24SportsMarketing #24Sports #WomenInSports #DigitalMarketing